Ep 34: Built for Impact: How Pasha Knish Turned Freelance Scraps into an Amazon Powerhouse

Key Takeaways

• Pasha’s agency journey started as a side hustle while bootstrapping his own Amazon brand.
• AMZ Optimized helps FBA sellers scale faster and more cost-effectively than hiring in-house.
• The human relationship element is essential to long-term agency success—automation alone can’t replace it.
• Applying principles from permaculture, Pasha builds systems with multi-functional benefits for both clients and team.
• The agency is launching an AI tool to streamline Amazon listing backend optimization.
• Referral networks and strategic partnerships are central to AMZ Optimized's growth.
• Smaller, well-optimized teams using the right tech can outperform larger, less agile organizations.
• Town halls and internal communication foster a strong remote culture across global time zones.
• AI should enhance, not replace, core functionality in tools and systems.
• A long-term, client-centered approach led to 20x growth for one Amazon brand.

Check out Pasha's agency here:

https://www.amzoptimized.com/

https://www.agencyuplift.co/email

Agency Uplift - Free Stuff to Scale Your Agency:

https://www.agencyuplift.co/sop (I saved $20K/mo using this system)