Send us a text

Hope you have enjoyed the full episode with Taylor Walker, Co-Founder of Spritzal Cookies and took away some learning about the readiness it takes to launch in retail stores.

On this mini drop, here are 3 powerful questions I asked Taylor specifically about launching into retail stores - Enjoy! (and learn).


1. What is a learning that you didn’t know until your cookies were actually on retail shelves?
2. What advice would you give to other founders trying to secure their first retail deal?
3. What trade shows have you found the most beneficial in growing your business?

Listen to the full episode released 6/16/25

Links Mentioned:

Spritzal Instagram: https://www.instagram.com/spritzalcookie/?hl=en

Spritzal Website: https://spritzal.com/

How to Follow Shelf Talks Podcast on social:

Instagram: https://www.instagram.com/shelftalkspodcast/
Linkedin: https://www.linkedin.com/company/shelf-talks-podcast

Sign up for our Weekly Newsletter to be the first to know when new episode drop! https://mailchi.mp/ed3697f76617/shelf-talks-podcast

Contact us via email: Hello@shelftalks.com

Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode!

Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book

Send us a text

In this episode of Shelf Talks, host Roberta interviews Taylor Walker, co-founder of Spritzal Cookies, about her journey from IT sales to building a successful cookie brand with her mother. She discusses the challenges and triumphs of starting a family business, the importance of marketing and sampling, and the strategic decisions behind rebranding and product development. Taylor shares insights on navigating retail partnerships, managing inventory, and leveraging social media for brand awareness. The conversation highlights the evolving landscape of the cookie market and the future growth plans for Spritzal Cookies.

Chapters

00:00 The Journey Begins: From Family Recipe to Business
02:58 Building the Brand: Early Days and Challenges
05:07 Scaling Up: From Farmers Markets to Retail Shelves
07:56 Rebranding and Product Evolution
10:35 Navigating Retail: Strategies for Success
13:13 Adapting to Change: The Impact of COVID-19
15:38 Networking and Growth: Leveraging Connections
18:25 Future Aspirations: Expanding the Brand
21:04 Final Thoughts: Lessons Learned and Moving Forward
21:37 Networking and In-Person Engagement
24:05 Strategic Retail Partnerships
25:42 Effective Pitching to Retailers
27:43 Driving Consumer Awareness and Engagement
31:45 Product Development and Flavor Innovation
34:56 Navigating Retail Challenges

Links Mentioned:

Spritzal Instagram: https://www.instagram.com/spritzalcookie/?hl=en

Spritzal Website: https://spritzal.com/

How to Follow Shelf Talks Podcast on social:

Instagram: https://www.instagram.com/shelftalkspodcast/
Linkedin: https://www.linkedin.com/company/shelf-talks-podcast

Sign up for our Weekly Newsletter to be the first to know when new episode drop! https://mailchi.mp/ed3697f76617/shelf-talks-podcast

Contact us via email: Hello@shelftalks.com

Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode!

Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book

Send us a text

Hope you have enjoyed the full episode with Molly Blakeley, Founder of Molly Bz Gourmet Cookies and took away some learning about the readiness it takes to launch in retail stores.

On this mini drop, here are 3 powerful questions I asked Molly specifically about launching into retail stores - Enjoy! (and learn).

1. What is a learning that you didn’t know until your cookies were actually on retail shelves?
2. What advice would you give to other founders trying to secure their first retail deal?
3. What trade shows have you found the most beneficial in growing your business?

Listen to the full episode released 6/9/25

How to Follow Shelf Talks Podcast on social:

Instagram: https://www.instagram.com/shelftalkspodcast/
Linkedin: https://www.linkedin.com/company/shelf-talks-podcast

Sign up for our Weekly Newsletter to be the first to know when new episode drop! https://mailchi.mp/ed3697f76617/shelf-talks-podcast

Contact us via email: Hello@shelftalks.com

Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode!

Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book