How Taylor Walker, Co-Founder of Spritzal Cookies, Baked a Brand from Family Recipe to Retail Shelves

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In this episode of Shelf Talks, host Roberta interviews Taylor Walker, co-founder of Spritzal Cookies, about her journey from IT sales to building a successful cookie brand with her mother. She discusses the challenges and triumphs of starting a family business, the importance of marketing and sampling, and the strategic decisions behind rebranding and product development. Taylor shares insights on navigating retail partnerships, managing inventory, and leveraging social media for brand awareness. The conversation highlights the evolving landscape of the cookie market and the future growth plans for Spritzal Cookies.

Chapters

00:00 The Journey Begins: From Family Recipe to Business
02:58 Building the Brand: Early Days and Challenges
05:07 Scaling Up: From Farmers Markets to Retail Shelves
07:56 Rebranding and Product Evolution
10:35 Navigating Retail: Strategies for Success
13:13 Adapting to Change: The Impact of COVID-19
15:38 Networking and Growth: Leveraging Connections
18:25 Future Aspirations: Expanding the Brand
21:04 Final Thoughts: Lessons Learned and Moving Forward
21:37 Networking and In-Person Engagement
24:05 Strategic Retail Partnerships
25:42 Effective Pitching to Retailers
27:43 Driving Consumer Awareness and Engagement
31:45 Product Development and Flavor Innovation
34:56 Navigating Retail Challenges

Links Mentioned:

Spritzal Instagram: https://www.instagram.com/spritzalcookie/?hl=en

Spritzal Website: https://spritzal.com/

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