Orchestral musician turned AI founder? Meet Martika Brianne Jones, CEO of BŪP, who’s redefining sales follow-up with automated empathy. From capturing leads at events to transforming B2B relationships with AI-personalized messaging, this episode is packed with insights on innovation, scaling, and storytelling in tech.

Resources:
BŪP: https://www.bup.ai
Big North Marketing: https://www.bignorthmarketing.com

Raghu Gollamudi has built and exited multiple SaaS companies—but his latest mission might be his boldest yet.

As CEO and Co-founder of Included, Raghu is tackling a massive gap in HR tech: transforming workforce data into real-time, actionable intelligence using AI. In this episode, he shares how Included is helping leaders make faster decisions, reduce attrition, and build more data-driven teams—without needing an entire people analytics department.

Tune in as we discuss:

• Why dashboards aren’t enough

• The real challenge with fragmented HR systems

• How Included became AI-native from day one

• What’s next for scaling people analytics

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🔗 Learn more: https://www.included.ai📩 Book a free growth consult: https://www.bignorthmarketing.com

In this episode of Pitch, Build, Scale, we sit down with Eric Dunn—CEO of Plastix Marketing and Aesthetix CRM—to unpack how AI-powered automation is transforming patient engagement and marketing operations for medspas and cosmetic surgery clinics.

Eric shares the journey from running a niche digital agency to building a proprietary CRM platform—then layering on AI to fix the biggest bottleneck in the industry: follow-up failure. We dig into:

• Why most local businesses don’t need more leads—they need better systems

• The automations that are actually moving the needle for small clinics

• The leap from services to SaaS (and the critical lessons along the way)

• How to scale an agency without becoming the bottleneck

• The future of AI in hyper-niche verticals

Whether you're a SaaS founder, agency owner, or product builder, this episode is packed with real-world takeaways on solving real business problems with smart tech.

Resources:

• Aesthetix CRM: https://aesthetixcrm.com

• Plastix Marketing: https://plastixmarketing.com

• Work with us: https://BigNorthMarketing.com

Can you really build cybersecurity so effective that it stops ransomware 100% of the time?

In this episode of Pitch, Build, Scale, we sit down with Dennis Underwood, CEO of Cyber Crucible, to discuss kernel-level defense, hyper-automation, and what it takes to disrupt a crowded infosec market.

Dennis shares lessons from working in the intelligence community, building resilient security software, and selling proactively in a market that’s used to reacting. If you work in enterprise tech, SaaS, or cybersecurity, this one’s a must-listen.

Resources💼 Learn more about Cyber Crucible: https://www.cybercrucible.com📨 Want help growing your dev shop or SaaS company? Let's talk: https://BigNorthMarketing.com

Composer. Engineer. Studio Founder.

Jim Welch has worn all three hats—and built a thriving immersive tech studio while doing it.

In this episode of Pitch, Build, Scale, Jim joins Chris Fanchi to talk about the evolution of DevHouse Agency, balancing client work with original IP, and how AR/VR is reshaping industries from oil and gas to education. He also opens up about team culture, AI in game dev, and the real bottleneck holding back his next level of growth.

If you're building in gaming, immersive media, or creative tech, this one's for you.

Charles Fu left a hedge fund to co-found GitRoll—an AI-powered platform that evaluates developers based on their actual GitHub contributions, not resumes. In this episode, he joins us to talk about viral growth loops, hiring in the AI era, and why “vibe coding” won’t cut it anymore. Whether you're building a dev team or trying to stand out as a developer, this episode will reshape how you think about recruiting in tech.

Resources🔗 Learn more about GitRoll: https://www.gitroll.io/💼 Want to scale your dev shop or SaaS company? Let’s talk: https://BigNorthMarketing.com/

What happens when you stop selling services and start selling outcomes?

Hamid Mahmood, CEO of Software Pro Digital and author of Seven-Figure Agency Mindset A to Z, joins Pitch, Build, Scale to share how he scaled multiple brands across software dev and performance marketing—without burning out.

We talk cashflow, retainers, AI disruption, client acquisition, and why niche focus wins. If you’re building an agency or consultancy, this episode is a roadmap for growth that sticks.

Resources🔗 Learn more at https://softwareprodigital.com/📘 Get Hamid’s Book: 7-Figure Agency Mindset A-Z (https://www.hamidthepro.com/7-figure-agency-mindset-a-z/)💼 Learn more about Big North Marketing: https://bignorthmarketing.com

What do you do when moving money legally becomes impossible?

Guillermo Fernandes went from private banker to founder of Blockpliance, a crypto compliance startup using AI to fight financial crime on the blockchain. In this episode of Pitch, Build, Scale, we dig into Guillermo’s path from global banking to building an intelligence tool used by governments, banks, and regulators around the world.

Learn how he built trust with institutions, dealt with crypto’s darkest use cases, and navigated a full acquisition—without raising venture capital.

🔗 ResourcesBlockpliance: https://blockpliance.comConnect with Guillermo: https://www.linkedin.com/in/guillermofernandes/Scale your revenue with Big North Marketing: https://bignorthmarketing.com/