Niche Mastry: Marketing, AI, and CRM in Aesthetic Healthcare with Eric Dunn, CEO, Plastix Marketing
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Niche Mastry: Marketing, AI, and CRM in Aesthetic Healthcare with Eric Dunn, CEO, Plastix Marketing
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In this episode of Pitch, Build, Scale, we sit down with Eric Dunn—CEO of Plastix Marketing and Aesthetix CRM—to unpack how AI-powered automation is transforming patient engagement and marketing operations for medspas and cosmetic surgery clinics.
Eric shares the journey from running a niche digital agency to building a proprietary CRM platform—then layering on AI to fix the biggest bottleneck in the industry: follow-up failure. We dig into:
Why most local businesses don’t need more leads—they need better systems
The automations that are actually moving the needle for small clinics
The leap from services to SaaS (and the critical lessons along the way)
How to scale an agency without becoming the bottleneck
The future of AI in hyper-niche verticals
Whether you're a SaaS founder, agency owner, or product builder, this episode is packed with real-world takeaways on solving real business problems with smart tech.
Resources:
Aesthetix CRM: https://aesthetixcrm.com
Plastix Marketing: https://plastixmarketing.com
Work with us: https://BigNorthMarketing.com