Episodios

  • Identifying Your Unique Success Markers (That Aren't Tied To Revenue) with Tara McMullin

    Identifying Your Unique Success Markers (That Aren't Tied To Revenue) with Tara McMullin
    Mar 18 2025
    Feeling Like Success Has to Equal Exhaustion? Discover How to Scale Your Business Without Sacrificing What Matters Most If you've ever felt like quitting your business, you're not alone! In this episode, I sit down with author and host of the What Works podcast, Tara McMullin, to explore how to create a business that truly supports the life you want. Tara has been challenging conventional business wisdom for over 16 years and brings a refreshing approach to success, productivity, and growth. She explains why focusing solely on revenue goals can lead to burnout, how to honor your actual capacity, and the importance of defining success on your own terms. We dive into why saying "no" might be your most powerful business strategy, how to escape the validation spiral that keeps you overcommitted, and the transformative difference between being "busy" and being "squeezed." HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Your Business Should Support Your Life – Start with your personal variables and non-negotiables first. Your business is a needs-meeting machine, and your needs as the business owner must come first. 2️⃣ Honor Your Capacity – We all have different capacities based on our available resources—time, money, emotional bandwidth, support networks, and skills. Before taking on new projects, ask: "Do I have what I need to do this well?" 3️⃣ Escape the Validation Spiral – Be cautious about constantly adding new commitments to feel valuable. This leads to depleted resources, underdelivering, and a spiral of taking on even more to compensate. RESOURCES MENTIONED IN THIS EPISODE: Subscribe to What Works: Apple Podcasts and Spotify Learn more about Yellow House Media: yellowhouse.media Connect with Tara: whatworks.fyi Read the Wall Street Journal article Tara shared: The Delusion of 'Profits' By Peter F. Drucker MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
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    59 m
  • How To Say Less and Mean More with Communication Expert Jefferson Fisher

    How To Say Less and Mean More with Communication Expert Jefferson Fisher
    Mar 11 2025
    Struggling to Be Heard? Master This One Communication Skill to Instantly Gain More Respect & Influence If you’ve ever found yourself over-explaining, struggling to get your point across, or avoiding tough conversations, this episode is for you. Communication expert and trial lawyer Jefferson Fisher joins me to break down the essentials of effective communication—so you can be heard, respected, and understood in every conversation. Jefferson has skyrocketed to fame as one of the most sought-after voices in communication strategy, helping millions sharpen their skills. Whether you’re leading a team, handling difficult conversations, or just wanting to show up more confidently in everyday life, Jefferson’s insights will change the way you speak and listen. We dive into why saying less actually makes your words more powerful, how to navigate emotionally charged conversations, and the small communication shifts that lead to big results in your business and personal life. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ The More You Say, The Less You Mean – Over-explaining weakens your message. Keeping your words clear and concise ensures your point lands with power and authority. 2️⃣ The Power of the Pause – Silence is a game-changer. Mastering the pause before responding instantly elevates your confidence and allows you to control the conversation. 3️⃣ Confidence Comes From Assertiveness – Confidence isn’t something you wait for—it’s something you practice. Eliminating weak language, unnecessary apologies, and filler words makes you a stronger, more compelling communicator. RESOURCES MENTIONED IN THIS EPISODE: Jefferson Fisher’s Book: The Next Conversation: Argue Less, Talk More – Grab your copy here Follow Jefferson Fisher on Instagram: @jefferson_fisher MORE FROM ME Follow me on Instagram: @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
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    1 h y 2 m
  • What No One Tells You About Chasing Your First Million

    What No One Tells You About Chasing Your First Million
    Mar 4 2025
    The real, unfiltered truths about chasing your first million dollars—and why it’s not what you think. If I could go back in time and sit down with the Amy who was chasing her first million dollars, this is the conversation I would have with her. And guess what? It’s not what you might expect. Reaching the million-dollar milestone in business is often seen as the ultimate achievement, but what happens when you get there? In this episode, I’m pulling back the curtain and sharing the raw, unfiltered truths about what it really takes to reach $1M—and why it won’t magically change how you feel about yourself or your business. I’ll walk you through the money fears that held me back, the lessons I learned the hard way, and the mindset shifts that finally set me free. Whether you’re on your way to your first six figures or scaling beyond seven, this episode will help you redefine success on your terms. Here Are The 3 Key Takeaways From This Episode 1️⃣ There Is Nothing Wrong with Wanting to Make a Bunch of Money Owning your ambition unapologetically makes you a more confident leader, marketer, and decision-maker. When you shrink your money goals, you shrink your business. 2️⃣ My Biggest Fear Was Losing Money—But I Wish I Had Taken Bigger Risks Fear of loss holds so many of us back from making bold moves, investing in our businesses, or taking big leaps. But playing it safe keeps entrepreneurs stuck year after year. 3️⃣ Find Your ‘Enough’—And Build Your Business Around That Instead of constantly chasing bigger numbers, define what financial success looks like for YOU. Your ‘enough’ is the number that gives you the freedom and lifestyle you want—without feeling like you always have to push for more. Resources Mentioned In This Episode Let Them by Mel Robbins More From Me Free Masterclass: How to Have a 10,000 Subscriber Year To learn more about the Milly Club and apply: amyporterfield.com/club Follow me on Instagram: @amyporterfield Subscribe & Review If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙️ Thanks for tuning in to The Amy Porterfield Show! See you next week!
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    39 m
  • A New Chapter: The End of OMME & the Beginning of Something Bigger

    A New Chapter: The End of OMME & the Beginning of Something Bigger
    Feb 28 2025
    After more than a decade, over 750 episodes, and countless conversations with you, it's time to say goodbye to Online Marketing Made Easy. Listen in to hear what I'm up to next!
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    5 m
  • #753: 5 Time Saving Automations Every Entrepreneur Should Have

    #753: 5 Time Saving Automations Every Entrepreneur Should Have
    Feb 25 2025
    Learn step-by-step strategies for email management, scheduling, social media, and SOPs to save time and scale your online business. In this episode, we discuss: (4:41) Automation saves you time, money, and precious energy. It eliminates human error and allows you, and your team to focus on the big picture. (7:32) Email automation. Only check your email once a day and set up an autoresponder for the other times. (9:06) Create guided responses for common email questions that you get. You can still add a personal touch. You can use Boomerang to mark your email to go away and come back on another day. (11:15) Scheduling automation. Schedulicity is an online calendar that you can integrate with your calendar and create a personalized link with your availability. (12:37) Automating social media and weekly content. A social media automating tool will allow you to plan out your social media all at once. (14:49) Managing emails from your community. ConvertKit is a good solution if you're just getting started. (17:00) Standard operating procedures or SOPs. These documents will save you a lot of headaches down the road when you hire and scale your team. (19:05) Compile tasks that can be passed off to a professional VA, even if it's just for a few hours a week. This will allow you to stay in your zone of genius. (20:05) Action steps: Decide on one automation step that you can set up within the next 7 days. Send me a DM and tell me about it! Resources Mentioned in the Episode Boomerang for Gmail Schedulicity Later Buffer Hootsuite Gain ConvertKit Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
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    22 m
  • #752: The Art & Science of Sales Page Copy: Tips From Pro Copywriters

    #752: The Art & Science of Sales Page Copy: Tips From Pro Copywriters
    Feb 18 2025
    Quick tips for writing irresistible copy! From emails to social media and sales page messaging, listen for tricks that will sell your product instantly. In this episode, I share: (4:47) How to clearly define the problem your offer solves (9:40) Simple tips for writing personalized, intimate, and effective sales copy (12:36) A real life example of how to use a statistic in your messaging (16:39) The two frameworks my team uses to write copy in the right place at the right time (21:16) Why you should be testing and updating sales copy in real-time during launches (29:51) Tips and strategies for writing for social media and email Listen in and get ready to sell your product instantly with these impactful copywriting tips. Soon enough, you'll be a pro at writing content that your audience can't resist! Resources Mentioned in the Episode #370 | Behind-The-Scenes: How I Collect Money-Making Testimonials #236 | How to Clarify Your Message #556 | How To Take Your Small Business To Multi-million Dollar Success Digital Course Academy List Builder’s Society Building a StoryBrand by Donald Miller Read This or Die by Ray Edwards My Facebook Post with Scout Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
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    37 m
  • #751: The Secrets to Realistic Recurring Revenue with Stu McLaren

    #751: The Secrets to Realistic Recurring Revenue with Stu McLaren
    Feb 11 2025
    Learn membership expert Stu McLaren’s proven strategies for creating predictable recurring revenue that gives you the confidence to grow your business! Get your copy of Predictable Profits In this episode, we discuss: (1:11) The story behind how Stu became the go-to membership expert (9:49) Why less membership content actually creates better results (and how to break free from the “content hamster wheel”!) (12:42) The three green-light indicators that prove you’re in the perfect market for a membership (16:20) Six powerful reasons people join memberships (21:34) My favorite strategies for keeping members engaged and progressing (25:24) The biggest mistakes to avoid when starting your membership (including the one that I made!) (31:00) How established entrepreneurs can add a membership without sacrificing their premium offerings (36:49) Proof that recurring revenue gives you the freedom to experiment and grow your business with confidence This conversation will completely transform how you think about memberships and the invaluable impact they can have on both your business and life 一 don’t miss it! Memberships Mentioned in the Episode The Twisterhood Membership Simply Skilled Teaching EB Academics Glitterbombers Memberships Autism Little Learners P'zazz Art Studio Memberships Beauty Content Studio Follow Stu Get your copy of Predictable Profits instagram.com/stumclaren membership.io Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
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    48 m
  • #750: Announcement Episode! 📣 A BIG Change After 12 Years

    #750: Announcement Episode! 📣 A BIG Change After 12 Years
    Feb 4 2025
    Online Marketing Made Easy is evolving! Get a sneak peek of the podcast rebrand and elevated content coming your way. In this episode, we discuss: (1:15) Why it’s time to evolve and create something new (3:20) What’s staying the same and what’s changing with the new show (5:00) A sneak peek at upcoming episodes and exciting episode topics (7:37) The real reason behind this shift and how I plan on helping you reach your next big milestone Listen in and get ready for an elevated experience with The Amy Porterfield Show, coming in early March 2025! Resources Mentioned in the Episode instagram.com/jefferson_fisher Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
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    10 m