Episode Summary:

In this episode, we break down Alex Hormozi’s $100M Offers methodology and how to apply it to your business. We dive deep into offer creation, understanding your ideal customer profile, and using frameworks like "The Mom Test" to validate your market before launching. Learn how to craft an irresistible offer, niche down effectively, and position yourself for massive growth.

What You Will Learn:

• The importance of an Ideal Customer Profile (ICP) in offer creation.
• How to use The Mom Test to validate your market.
• Why niching down is key to a successful offer.
• The five stages of customer awareness and how to leverage them.
• The step-by-step process to create a high-converting offer.
• How to structure an offer that drives trust and credibility.

Episode Highlights:

[00:01:00] Defining Your Ideal Customer Profile – The critical role of ICP in offer creation and why skipping this step can be fatal.

[00:02:00] The Mom Test Framework – How to ask unbiased questions to uncover your audience’s true problems.

[00:03:00] The Dream 100 List – Chet Holmes’ strategy for identifying and targeting your best-fit customers.

[00:05:00] Understanding the Five Stages of Awareness – From problem-aware to product-aware, how to meet your customers where they are.

[00:10:00] Real Offer Creation Example – Learn how I create a new offer from scratch using a real-world scenario and ideal customer profile.

Subscribe & Review:

Love this episode? Subscribe to the podcast for more insights on B2B sales, marketing, and offer creation. If you found value in today’s episode, please leave us a review!

Follow Ben on Social:

• LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join Our FREE B2B Sales and Growth Community:

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Episode Summary:

In this in-depth tactical session of the NextGen Sales Leaders Podcast, host Benjamin Reed breaks down the fundamentals of cold email, covering everything from lead generation, list building, copywriting, AI-driven personalization, inbox management, and deliverability. If you’re looking to master cold outreach, understand how many emails to send, when to send them, and how to optimize your campaigns for maximum reply rates and conversions, this is the episode for you.

Ben walks through the core components of cold email success—ideal customer profile (ICP) creation, structuring email copy for AI-driven personalization, managing email deliverability, and setting up your cold email infrastructure with Instantly, Clay, and other key tools. He also provides a detailed breakdown of how many emails you need to send to hit your sales targets, the cost of running a cold email operation, and the realistic ROI you should expect.

What You Will Learn:

• How to identify and build hyper-targeted cold email lists
• The best structures to use and how to personalize at scale
• The right way to configure inboxes, warm-up sequences, and avoid spam filters
• Understanding the tools, costs, and sending limits to optimize your outbound system
• The best way to convert cold leads into booked meetings
• Key benchmarks for reply rates, meeting rates, and customer acquisition costs

Featured Guest:

Host: Ben Reed, founder of NextGen Sales Leaders, expert in AI-powered outbound sales and B2B cold email

Episode Highlights:

[00:01:30] Intro to cold email strategy

[00:04:15] The three pillars of cold email success

[00:12:30] The tech stack for cold email success

[00:21:00] Cold email metrics and benchmarks

[00:34:45] Cost breakdown and required email volume

[00:46:10] Cold email best practices and common mistakes

[00:57:00] When cold email is not the right strategy

[01:05:45] How to get help with cold email and AI outbound

Resources & Links:

For the full Notion Training, DM Ben on LinkedIn:

https://www.linkedin.com/in/benjamin-aaron-reed

Join Our Free B2B Sales Skool Community:

https://www.skool.com/outbound-b2b-sales/about?

ref=07a56393b2d2435d9366f2e6151e2600

Work With Us (Cold Email & AI Sales Services):

https://nextgensalesleaders.com

Subscribe & Review:

Love this episode? Subscribe to the NextGen Sales Leaders Podcast for the latest in B2B outbound sales, AI-powered cold email, and sales leadership insights. If you found value in this episode, leave us a review on Spotify or Apple Podcasts.

Episode Summary:

In this episode of the NextGen Sales Leader Podcast, host Ben Reed sits down with Alfie Carter, founder of Prosp AI, a cutting-edge automation tool for LinkedIn. With LinkedIn cracking down on automation and outreach strategies, Alfie shares his firsthand experience of how these changes have impacted outbound B2B sales and automation tools like Prosp AI. We dive into how AI-driven personalization is changing the game, the controversy surrounding LinkedIn bans, and the strategies that still work for effective LinkedIn outreach.

What You Will Learn:

• How Prosp AI stands out from other LinkedIn automation tools
• Why LinkedIn is cracking down on automation and the impact on founders
• The key to personalized LinkedIn messaging at scale
• The conversion rates of LinkedIn outreach vs. cold email
• The future of AI-driven LinkedIn outreach and best practices for safety
• How Alfie Carter’s personal LinkedIn got banned and what it means for automation tool founders

Featured Guest:

Alfie Carter – Founder of Prosp AI, an automation tool designed to enhance LinkedIn outreach using AI personalization.

Host:

Ben Reed – Host of NextGen Sales Leader Podcast, B2B outbound expert, and founder of a leading cold outbound and revenue operations agency.

Episode Highlights:

[00:01:30] Intro to Alfie Carter & Prosp AI – What makes Prosp AI unique in a crowded market?

[00:05:15] The LinkedIn Automation Crackdown – Why is LinkedIn banning automation tools?

[00:10:30] Personalization at Scale – How Prosp AI leverages AI to make outreach messages more human and engaging.

[00:15:45] LinkedIn vs. Cold Email – How LinkedIn outranks cold email in terms of response rates and conversion.

[00:22:10] Trust & Authenticity in Outreach – Why human psychology plays a huge role in LinkedIn connection requests and messaging.

[00:29:35] AI Voice Notes & LinkedIn DMs – How Prosp AI is using AI voice messages to increase engagement.

[00:35:20] The LinkedIn Ban Controversy – What happened with Apollo.io, Seamless, and why Prosp AI’s founder got banned from LinkedIn.

[00:45:55] Is LinkedIn Automation Still Safe? – Alfie breaks down how Prosp AI protects accounts and why users are not at risk.

[00:53:10] Final Thoughts & Future of AI Automation – How LinkedIn outreach will evolve and what’s next for Prosp AI.

Connect with Alfie & Prosp AI:

Website: https://prosp.ai

Join the Slack Community: https://join.slack.com/t/prospcommunity/shared_invite/zt-2zyunvyuc-8_fPKK6L20vDrDSN5GK7sg

Subscribe & Review:

Enjoyed this episode? Subscribe to the NextGen Sales Leader Podcast for expert insights into B2B sales, cold email, and outbound automation. If you found value in today’s conversation, please leave us a review!

Episode Summary: In this episode of NextGen Sales Leaders, host Benjamin Reed sits down with Steven Eror from Signals to dive deep into the future of AI-driven outbound sales. They discuss how Signals is transforming sales outreach by leveraging behavioral and profile-based data to power AI cloud SDRs. Discover how AI-powered sales reps can automate event follow-ups, website chat interactions, and inbound calls—all while integrating seamlessly with your CRM.

If you’re a sales leader, founder, or RevOps professional wondering how AI can help scale your outbound motion, improve SDR efficiency, and drive better pipeline conversion, this episode is for you.

What You Will Learn:

• How Signals uses AI-driven SDRs to automate outreach and engagement.
• What differentiates Signals from other signal-based sales intelligence tools.
• The role of AI in replacing or augmenting human SDR teams.
• How sales teams can use AI to personalize outreach and prevent AI "hallucinations."
• The ideal use cases for AI SDRs in inbound vs. outbound sales motions.
• Why AI-driven demo bots and follow-up automation are the next frontier.

Featured Guest:

Steve Eror – Head of Partnerships at Signals, a platform leveraging AI-driven cloud SDRs to automate outreach and engagement.

Host:

Ben Reed – Host of Next Gen Sales Leaders Podcast, fractional CRO, and B2B sales expert.

Episode Highlights:

[00:01:30] Introduction to Signals – Steve explains how Signals captures digital buyer footprints and translates them into sales actions.

[00:06:45] Differentiation in AI SDR Tech – What sets Signals apart from other sales intelligence platforms?

[00:12:20] Is AI SDR Tech Ready for Prime Time? – Addressing the most common objections to AI in outbound sales.

[00:19:55] Training AI to Sound Human – How AI SDRs are programmed with tone, messaging, and guardrails to minimize errors.

[00:26:10] AI as an SDR Replacement vs. Assistant – When should AI augment your sales team, and when should it replace SDRs entirely?

[00:34:00] Ideal Customer Profile (ICP) for AI SDRs – Who benefits most from Signals’ AI-driven outreach and automation?

[00:42:10] AI in Complex Sales Cycles – Can AI handle multi-touch, multi-stakeholder B2B enterprise deals?

[00:50:30] The Future of AI in Sales – What’s next for AI-powered sales engagement? Demo bots, full-cycle AI reps, and more.

[01:00:15] Steve’s Background & the Origins of Signals – How Signals evolved from inside sales expertise to AI-driven sales automation.

[01:08:20] Where to Find Steve & Signals – How to connect and start exploring AI SDRs for your business.

Connect with Steve Er & Signals:

• Website: https://getsignals.ai/
• LinkedIn: https://www.linkedin.com/in/stevenerorjr/

Subscribe & Review:

Enjoyed the episode? Subscribe to the Next Gen Sales Leaders Podcast for more insights on B2B sales, outbound automation, and revenue growth strategies. If you found this episode valuable, leave us a review!

Episode Summary:

In this episode of the NextGen Sales Leaders Podcast, host Ben Reed sits down with Tomer Levy, the founder of Mailin, to discuss the future of cold email deliverability in 2025. They dive deep into the challenges B2B marketers face when trying to land in the inbox, the differences between shared vs. dedicated IPs, and how to optimize your cold email infrastructure to maximize results. If you're running outbound campaigns, this is an episode you can’t afford to miss!

What You Will Learn:

• Why cold email deliverability is getting harder in 2025 and how to adapt.
• The key differences between shared and dedicated IPs—and which one is right for you.
• How IP reputation, infrastructure, and domain setup impact inbox placement.
• Why most cold email senders fail and how to prevent deliverability disasters.
• The best practices for warming up inboxes and maintaining high deliverability rates.

Featured Guest:

• Tomer Levy – Founder of Mailin, an email infrastructure platform that helps outbound agencies and B2B businesses take control of their deliverability.

Host:

• Ben Reed – Host of the NextGen Sales Leaders Podcast.

Episode Highlights:

[00:01:10] Introduction – Meet Tomer Levy and learn how his journey as a cold email agency owner led him to create Mailin.

[00:04:30] Why Deliverability is Declining in 2025 – Breaking down the key trends affecting inbox placement today.

[00:09:20] Shared vs. Dedicated IPs – The pros and cons of each and which one is best for high-volume senders.

[00:15:40] How IP Reputation Works – Why Google and Microsoft track sender reputation and how to protect yours.

[00:22:10] Infrastructure Best Practices – Setting up domains, mailboxes, and servers for maximum inbox placement.

[00:28:30] The Role of AI in Cold Email – Can AI-generated emails be detected? What role does AI play in personalization and outreach?

[00:35:15] Avoiding Common Cold Email Mistakes – Why most agencies fail and how to bulletproof your strategy.

[00:42:00] Deliverability Hacks for 2025 – Final takeaways and tactical advice for B2B marketers looking to scale their outreach.

Connect with Tomer Levy:

• Mailin Website : mailin.ai
• LinkedIn: https://www.linkedin.com/in/tomerlevii/

Subscribe & Review:

Enjoyed this episode? Subscribe to the NextGen Sales Leaders Podcast for expert insights into B2B sales, cold email, and revenue growth strategies. If you found value, please leave us a review—it helps more entrepreneurs discover the show!

Episode Summary: Join us as Devin Baptiste, the mastermind behind GroupRaise, shares his journey from the early days of cold outbound email to building a cutting-edge startup. Dive deep into the world of cold email strategies, the evolution of outbound marketing, and the challenges of scaling email outreach to millions of recipients while maintaining high engagement rates.

What You Will Learn:

• How Devin leveraged cold email to build GroupRaise from the ground up.
• Key strategies for effective cold outbound campaigns in the B2B space.
• The challenges of scaling email outreach to maintain high deliverability and engagement.
• Insights into the future of outbound marketing with AI and automation tools.
• Best practices for maintaining domain reputation and avoiding spam filters.

Featured Guest: Devin Baptiste - Founder and CEO of GroupRaise.

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast.

Episode Highlights:

[00:02:15] The Cold Email Genesis: Devin discusses the early days of GroupRaise and how cold email was integral to its growth.

[00:07:40] Outbound Marketing Evolution: Insights into the shifting landscape of outbound marketing and the tools that are changing the game.

[00:14:30] Scaling Challenges: Devin dives into the complexities of sending millions of emails monthly while maintaining high open and response rates.

[00:22:05] Future of Outbound Marketing: The role of AI, dynamic personalization, and new tools in shaping the future of cold email campaigns.

[00:30:45] Best Practices: Practical advice on keeping your emails out of the spam folder and ensuring high deliverability.

[00:38:00] Advice for B2B Entrepreneurs: Devin offers insights for B2B business owners looking to leverage cold email as a powerful growth tool.

Connect with Devin:

• LinkedIn: https://www.linkedin.com/in/devin-baptiste-4ab99b3/

Subscribe & Review: Enjoyed this episode? Subscribe to the NextGen Sales Leaders Podcast for the latest insights in B2B sales, marketing, and growth strategies. If you found value in today’s discussion, please leave us a review.

Follow Ben on Social:

• Instagram: https://www.instagram.com/benjaminaaronreed
• LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/
• Youtube :https://www.youtube.com/channel/UCXGg_D9tQ-uSW0BKFPmMJNQ

Join our FREE Group "Outbound B2B Sales":

• https://bit.ly/b2b-skool-yt

Episode Summary: Ben dives into a Startup Founder’s success story with Leon Klepfish, CEO and founder of Callingly. Discover how Leon harnessed his engineering expertise to revolutionize B2B sales lead response times with Callingly, a powerful tool to enable sales teams to respond to inbound leads in less than 30 seconds. Grab practical sales lessons and growth strategies that have propelled Callingly to success and how these insights can be applied to any B2B business looking to improve sales and operational efficiency.

What You Will Learn:

• Insights into successfully launching a tech startup as a non-sales founder.
• Lessons on transitioning from tech expert to Sales Leader and CEO while scaling a business effectively.
• Effective management practices for leading a growing team in a dynamic tech landscape.

Featured Guest: Leon Klepfish - CEO and Founder of Callingly.

Host: Ben Reed, seasoned sales leader and host of the Next Gen Sales Leaders Podcast.

Episode Highlights:

[00:01:30] The Genesis of Callingly: Leon explains his transition from engineering to entrepreneurship and the birth of Callingly.

[00:05:45] Tech Integration into Sales: Detailed discussion on how Callingly integrates with CRM systems to streamline lead responses and why quick response is crucial for B2B sales success.

[00:12:20] Key Sales Lessons from Callingly’s Journey: Leon shares transformative sales strategies that helped scale Callingly and how these can be applied in any sales-driven business.

[00:19:55] Leadership and Growth: How to manage and inspire a team in the high-stakes world of tech startups, with tips for fostering an innovative company culture.

[00:26:10] Planning for the Future: Leon talks about his strategic approach to business growth and preparing for a lucrative exit.

[00:34:00] Sales Strategies for Entrepreneurs: Ben and Leon discuss actionable sales tactics and strategies that listeners can implement immediately to improve their sales outcomes.

Connect with Leon:

• LinkedIn: https://www.linkedin.com/in/leonklepfish/

Subscribe & Review: Are you looking to enhance your sales strategies and drive your B2B business growth? Subscribe to the NextGen Sales Leaders Podcast for more insights from top industry leaders. If you enjoyed today’s episode, please leave us a review!

Follow Ben on Social:

• Instagram: https://www.instagram.com/benjaminaaronreed
• LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/
• Youtube :https://www.youtube.com/channel/UCXGg_D9tQ-uSW0BKFPmMJNQ

Join our FREE Skool Group "Outbound B2B Sales":

• https://bit.ly/b2b-skool-yt

Episode Summary: Dive into a captivating conversation with Jeremy Gottlieb, the innovative founder and CEO of Veritec AI, on the NextGen Sales Leaders Podcast. Discover how Jeremy skyrocketed past the entrenched competition to dominate a well-developed market as a first-time software startup founder, and how he won massive software contracts with the world's biggest oil and gas companies. We explore Jeremy's unexpected transition from a veteran expert CFO in the oil and gas world to a pioneering role in the sales world, and how his expertise in litigation optimization software is reshaping industry norms. Explore his journey with Veritec AI and another venture, ComboCurve, where he pivotally propelled both companies to monumental success.

What You Will Learn:

• Jeremy's career shift from CFO to sales innovator.
• The inception and growth of Veritec AI and ComboCurve.
• Strategies for tackling the software market and achieving rapid growth.
• Insights into the oil and gas industry and its market dynamics.

Featured Guest: Jeremy Gottlieb, Founder and CEO of Veritec AI.

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast.

Episode Highlights:

[00:03:22] Career Transition: Jeremy recounts his move from CFO to sales, highlighting the skills and insights that facilitated his success.

[00:08:15] Launching Veritec AI: Insights into starting and scaling a cutting-edge software company in a niche market.

[00:14:40] Success with ComboCurve: Jeremy discusses the origins, challenges, and triumphs of his previous venture.

[00:20:25] Market Disruption Strategies: How Jeremy navigated and disrupted established markets to position his businesses at the forefront.

[00:25:50] Future Aspirations: Plans for expanding influence in the tech and consulting fields.

Connect with Jeremy:

• LinkedIn: Jeremy Gottlieb

Subscribe & Review: Don’t forget to subscribe to the Next Gen Sales Leaders Podcast for more insights into the B2B sales and leadership world. Leave a review if you enjoyed this episode!

Follow Ben on Social:

Instagram: https://www.instagram.com/benjaminaaronreed

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Youtube : https://www.youtube.com/channel/UCXGg_D9tQ-uSW0BKFPmMJNQ

Join my FREE B2B Sales Group:

https://www.skool.com/outbound-b2b-salesai-hackers-6903/about

Free B2B sales resources, network with other B2B owners, and direct communication with me!