Why “Zero Waste” is a Lie — And What to Do Instead

Is the goal of producing no trash actually hurting the sustainability movement? In this episode of the Naked Sustainability Podcast, Ginny, your everyday earth enthusiast, breaks down the myth of zero waste and why it can actually lead to more guilt, perfectionism, and greenwashing than real impact.

You’ll learn:

• Why “zero waste” is an unrealistic ideal in our modern world

• How companies hijack zero waste for marketing and profits

• What to focus on instead: progress over perfection, circular living, and conscious consumerism

• Easy, low-waste habits you can implement today — no new products required

Whether you're just starting your sustainability journey or feeling burned out by unrealistic eco-goals, this episode will ground you in what truly matters: sustainable progress that fits your real life.

💚 Share with a friend who's struggling with zero waste pressure.
⭐ Leave a review if this episode made sustainability feel a little more doable.

Be sure to check us out at ⁠⁠⁠nakedsustainability.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠contact us⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ if you have any questions (or even want to get involved)!

In this episode Ginny delves into the true cost of sustainable products and whether they are worth the price. Learn about the factors that make eco-friendly items more expensive, including ethical labor practices, sustainable sourcing, and true cost pricing. Ginny also provides practical advice on when to invest in sustainable products, when to skip the extra expense, and how to live sustainably without breaking the bank.

Discover how to balance quality and cost, prioritize reusables, shop secondhand, and support local businesses. Tune in for actionable tips to navigate sustainability in a modern world filled with greenwashing and marketing gimmicks.

Be sure to check us out at ⁠⁠nakedsustainability.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠contact us⁠⁠⁠⁠⁠⁠⁠⁠⁠ if you have any questions (or even want to get involved)!

If you're thinking about going solar this year but are overwhelmed by all the information and options, you’re absolutely not alone! Solar can be incredibly awesome, but it has that steep learning curve. To help break it down with you, you can book a free, 30-minute phone consultation with a solar expert, Dever Haffner-Ratliffe—someone who isn’t trying to sell you anything but is here to help you navigate your options. And here’s the best part—when you book through our link (⁠⁠https://nakedsustainability.com/recommends/solarquotecheck/⁠⁠), you’ll get 10% off all of Dever's services like a third party review of your solar quote or a expert solar analysis to see if solar is a good fit for you!

Join Ginny, your Everyday Earth Enthusiast, in the quick introduction into why most sustainability goals fail and how to set realistic, achievable goals that actually stick. Whether you're aiming to reduce waste, go plastic-free, or cut down on energy consumption, setting specific, actionable goals is key to success.

Creating smart sustainability goals is broken down into steps with Ginny offering simple strategies to avoid overwhelm and keep you on track. From defining your goals to building habits that work with your lifestyle, this episode will empower you to take actionable steps towards a more sustainable life.

Tune in to learn how to set goals that align with your values, how to make sustainable habits stick, and why progress always trumps perfection.

Be sure to check us out at ⁠⁠nakedsustainability.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠contact us⁠⁠⁠⁠⁠⁠⁠⁠⁠ if you have any questions (or even want to get involved)!