Why “Zero Waste” is a Lie — And What to Do Instead

Is the goal of producing no trash actually hurting the sustainability movement? In this episode of the Naked Sustainability Podcast, Ginny, your everyday earth enthusiast, breaks down the myth of zero waste and why it can actually lead to more guilt, perfectionism, and greenwashing than real impact.

You’ll learn:

• Why “zero waste” is an unrealistic ideal in our modern world

• How companies hijack zero waste for marketing and profits

• What to focus on instead: progress over perfection, circular living, and conscious consumerism

• Easy, low-waste habits you can implement today — no new products required

Whether you're just starting your sustainability journey or feeling burned out by unrealistic eco-goals, this episode will ground you in what truly matters: sustainable progress that fits your real life.

💚 Share with a friend who's struggling with zero waste pressure.
⭐ Leave a review if this episode made sustainability feel a little more doable.

Be sure to check us out at ⁠⁠⁠nakedsustainability.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠contact us⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ if you have any questions (or even want to get involved)!

In this episode Ginny delves into the true cost of sustainable products and whether they are worth the price. Learn about the factors that make eco-friendly items more expensive, including ethical labor practices, sustainable sourcing, and true cost pricing. Ginny also provides practical advice on when to invest in sustainable products, when to skip the extra expense, and how to live sustainably without breaking the bank.

Discover how to balance quality and cost, prioritize reusables, shop secondhand, and support local businesses. Tune in for actionable tips to navigate sustainability in a modern world filled with greenwashing and marketing gimmicks.

Be sure to check us out at ⁠⁠nakedsustainability.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠contact us⁠⁠⁠⁠⁠⁠⁠⁠⁠ if you have any questions (or even want to get involved)!

If you're thinking about going solar this year but are overwhelmed by all the information and options, you’re absolutely not alone! Solar can be incredibly awesome, but it has that steep learning curve. To help break it down with you, you can book a free, 30-minute phone consultation with a solar expert, Dever Haffner-Ratliffe—someone who isn’t trying to sell you anything but is here to help you navigate your options. And here’s the best part—when you book through our link (⁠⁠https://nakedsustainability.com/recommends/solarquotecheck/⁠⁠), you’ll get 10% off all of Dever's services like a third party review of your solar quote or a expert solar analysis to see if solar is a good fit for you!

Join Ginny, your Everyday Earth Enthusiast, in the quick introduction into why most sustainability goals fail and how to set realistic, achievable goals that actually stick. Whether you're aiming to reduce waste, go plastic-free, or cut down on energy consumption, setting specific, actionable goals is key to success.

Creating smart sustainability goals is broken down into steps with Ginny offering simple strategies to avoid overwhelm and keep you on track. From defining your goals to building habits that work with your lifestyle, this episode will empower you to take actionable steps towards a more sustainable life.

Tune in to learn how to set goals that align with your values, how to make sustainable habits stick, and why progress always trumps perfection.

Be sure to check us out at ⁠⁠nakedsustainability.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠contact us⁠⁠⁠⁠⁠⁠⁠⁠⁠ if you have any questions (or even want to get involved)!

Which is the “right” sustainability choice. How can you make the most impact? In this episode, Ginny breaks down the 80/20 Rule of Sustainability—the idea that a small number of high-impact actions can drive the biggest change. We’ll cut through the noise, uncover which eco-friendly swaps actually make a difference, and help you focus on what truly matters. If you’re tired of stressing over the little things, this episode will give you a clear, effective path to sustainable living—without the burnout.

Be sure to check us out at ⁠⁠nakedsustainability.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠contact us⁠⁠⁠⁠⁠⁠⁠⁠⁠ if you have any questions (or even want to get involved)!

If you're thinking about going solar this year but are overwhelmed by all the information and options, you’re absolutely not alone! Solar can be incredibly awesome, but it has that steep learning curve. To help break it down with you, you can book a free, 30-minute phone consultation with a solar expert, Dever Haffner-Ratliffe—someone who isn’t trying to sell you anything but is here to help you navigate your options. And here’s the best part—when you book through our link (⁠https://nakedsustainability.com/recommends/solarquotecheck/⁠), you’ll get 10% off all of Dever's services like a third party review of your solar quote or a expert solar analysis to see if solar is a good fit for you!

Perfectionism is holding back the sustainability movement—and it’s time to break free. In this episode of the Naked Sustainability Podcast, Ginny dives into why the all-or-nothing mindset makes eco-friendly living feel impossible, how social media fuels unrealistic sustainability standards, and why small, imperfect steps matter more than striving for a flawless zero-waste lifestyle. If you’ve ever felt eco-anxiety or like your efforts “aren’t enough,” this episode will help you shift your mindset and embrace progress over perfection. Tune in and let’s make sustainability sustainable!

Be sure to check us out at ⁠nakedsustainability.com⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠contact us⁠⁠⁠⁠⁠⁠⁠⁠ if you have any questions (or even want to get involved)!

If you're thinking about going solar this year but are overwhelmed by all the information and options, you’re absolutely not alone! Solar can be incredibly awesome, but it has that steep learning curve. To help break it down with you, you can book a free, 30-minute phone consultation with a solar expert, Dever Haffner-Ratliffe—someone who isn’t trying to sell you anything but is here to help you navigate your options. And here’s the best part—when you book through our link (⁠https://nakedsustainability.com/recommends/solarquotecheck/⁠), you’ll get 10% off all of Dever's services like a third party review of your solar quote or a expert solar analysis to see if solar is a good fit for you!

What happens to wastewater after it leaves your home? In our return episode of the season, we chat with Marcos De La Monja, COO of BioDaf Water Technologies USA, about wastewater management, water positivity, and how industries can return more water than they use. Tune in for a deep dive into sustainable water solutions!

Find Marcos de La Monja on LinkedIn: ⁠https://www.linkedin.com/in/marcos-de-la-monja/

Be sure to check us out at ⁠nakedsustainability.com⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠contact us⁠⁠⁠⁠⁠⁠⁠⁠ if you have any questions (or even want to get involved)!

If you're thinking about going solar this year but are overwhelmed by all the information and options, you’re absolutely not alone! Solar can be incredibly awesome, but it has that steep learning curve. To help break it down with you, you can book a free, 30-minute phone consultation with a solar expert, Dever Haffner-Ratliffe—someone who isn’t trying to sell you anything but is here to help you navigate your options. And here’s the best part—when you book through our link (https://nakedsustainability.com/recommends/solarquotecheck/), you’ll get 10% off all of Dever's services like a third party review of your solar quote or a expert solar analysis to see if solar is a good fit for you!

Discover how regular home maintenance can boost sustainability and reduce waste with Katie Shahan, founder and CEO of Yarlow, an app that helps you track, maintain, and update your home. In this episode of the Naked Sustainability Podcast, Katie shares her expertise on sustainable home management, and how she took her knowledge and created Yarlow to track all of her home maintenance tasks. Learn how proper and efficient home maintenance can help you build wealth, save costs, and reduce energy consumption. Katie discusses the importance of accessible information for homeowners and reveals her own strategies for minimizing resource usage. Tune in for valuable insights on making your home more sustainable and affordable.

Be sure to check us out at ⁠⁠nakedsustainability.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠contact us⁠⁠⁠⁠⁠⁠⁠⁠⁠ if you have any questions (or even want to get involved)!

Considering solar energy for your home or business? In this episode of the Naked Sustainability podcast, solar expert Dever Haffner-Ratliffe from SolarQuoteCheck.com shares her 15 years of industry experience to help you make informed decisions regarding solar as a renewable energy source and how you can limit your fossil fuel use just by changing your electric supplier. Dever discusses the benefits of investing in solar, common pitfalls to avoid, and insider tips for getting the best value.

With a background spanning solar installation, state government policy, and utility work, Dever offers a well-rounded perspective on going solar. She also shares her personal experience with residential solar and co-founding the Washington State Solar Trade Association.

Tune in for an unbiased, sales-pitch-free resource to navigate the complex world of solar energy. Whether you're a homeowner or business owner, this episode will empower you with the knowledge to confidently embrace clean energy and make a positive impact.

Be sure to check us out at ⁠nakedsustainability.com⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠contact us⁠⁠⁠⁠⁠⁠⁠⁠ if you have any questions (or even want to get involved)!