What if the reason your marketing isn’t working… is because you skipped the plan?

Chris Cook sits down with marketing strategist Jen Aprile Cunningham to unpack the marketing missteps real estate agents make—and how to fix them.

With over 15 years of experience, Jen brings clarity to a chaotic topic, revealing why strategy must come before tactics, how consistency trumps frequency, and why specializing (not generalizing) might be the smartest move for growth.

This candid and engaging conversation is full of practical wisdom, perfect for any agent feeling stuck in a sea of sameness and ready to rise above the noise.

Listen For:

1:37 Why Are You the Marketing Guru?

4:33 Where a $200K Agent Should Begin

7:19 Push vs Pull Marketing Explained

9:23 Consistency Beats Frequency Every Time

16:00 The It Depends Strategy Answer

21:21 Why Generalist Real Estate Marketing Fails

35:40 Standing Out in a Sea of Sameness

Connect with guest: Jen Aprile Cunningham

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Connect with Chris:

Website | Email

What if the key to success isn’t hustle, but clarity, care, and the courage to let go?

Chris Cook sits down with real estate powerhouse Ken McLachlan, CEO of RE/MAX Hallmark—the largest RE/MAX brokerage in the world.

With over 40 years of experience, Ken shares a refreshing take on leadership, growth, and how showing up with intention beats chasing numbers.

From overcoming burnout to mastering the art of delegation, Ken unpacks how staying true to your values and surrounding yourself with the right people builds a business worth having—and a life worth living.

Listen For:

00:23 The Real Meaning of Leadership

04:49 Why Ken Left Sales and Joined Ownership

08:27 The Breakthrough That Changed His Leadership

10:12 Proactive vs. Reactive: How Most Agents Get It Wrong

16:33 From Toilet Paper to CEO: The Art of Delegation

26:32 I Want My Partners to Have More Than Me

Connect with guest: Ken McLachlan

Email | Website | LinkedIn | Instagram

Connect with Chris:

Website | Email

Is your real estate business running you — or are you running it?

Chris Cook sits down with Niketa Bissessar, the powerhouse operations leader behind the high-performing Michelle Fraser Team.

They dive deep into how the right systems — and more importantly, the right people — can turn chaos into clarity and scale your business without breaking it.

From ditching paper checklists for digital platforms to creating seamless, client-first processes, Niketa shares the playbook that helped her team cross the 100-deal threshold with grace.

This episode is a must-listen for anyone serious about scaling, systematizing, and delivering a real estate experience so smooth that clients never even need to ask.

Listen For:

5:03 Building a Six-Month System That Thinks for You

10:35 The Goal: A Business Where Clients Never Need to Call

13:09 The “Why” Behind Every Client Question

21:43 Managing Agents (Without Managing Their Egos)

28:28 Why No System Replaces Human Touch

Connect with guest: Niketa Bissessar

Email | Website | LinkedIn

Connect with Chris:

Website | Email