Episodios

  • 1264: Spacebar Visuals: B2B Video Marketing Hacks and Sales Strategies for Small Business Owners with Ryan Atkinson

    1264: Spacebar Visuals: B2B Video Marketing Hacks and Sales Strategies for Small Business Owners with Ryan Atkinson
    Mar 19 2025
    In the noisy world of B2B marketing, blending in is the fastest way to be ignored. Static websites and generic messaging don’t capture attention or inspire action—they get lost in the shuffle. Businesses that stand out are the ones that embrace storytelling, visual engagement, and dynamic content. Animated videos don’t just look good; they simplify complex ideas, hold attention, and drive real conversions. When your brand stops talking at people and starts creating experiences that resonate, your audience doesn’t just notice—you become the solution they’ve been looking for. Ryan Atkinson is a 26-year-old entrepreneur and CEO of Spacebar Visuals, a video production agency specializing in B2B animated content. He has worked with major clients like AWS, Vanta, and the International Standards Organization. As a guest host for UpFlip’s YouTube channel and podcast, Ryan shares insights on startup growth and marketing strategies. He also mentors college students through the University of Iowa Tippie College of Business Young Alumni Board. Today, he discusses his journey in building a six-figure agency, covering outbound marketing strategies, client acquisition, and overcoming burnout while staying focused on business growth. Stay tuned! Resources Spacebar Visuals: Turn your traditional sales funnel into modern day storytelling. Connect with Ryan Atkinson on LinkedIn Master the art of business with the UpFlip Podcast
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    23 m
  • 1262: Hire: Scale Your Business Through Strategic Talent Acquisition with Kasim Aslam

    1262: Hire: Scale Your Business Through Strategic Talent Acquisition with Kasim Aslam
    Mar 17 2025
    Many entrepreneurs unknowingly build themselves into a corner, believing that success depends on their personal effort alone. The need to control everything keeps them stuck—overworked, overwhelmed, and unable to scale. The real bottleneck isn’t the market or the competition; it’s the fear of letting go and trusting others to share the load. True growth happens when business owners shift from being the doer of everything to the leader of something bigger than themselves. Kasim Aslam is a serial entrepreneur who has built multiple seven- and eight-figure businesses, including two successful exits. He founded the top-ranked Google Ads agency and the largest English-speaking Montessori community. As the co-author of You vs. Google, a bestselling marketing book, he’s now preparing to release Hire, focused on talent acquisition. With expertise in business scaling, team building, and operational efficiency, he has succeeded across industries without micromanaging. Today, he highlights the importance of valuing employees as unique talents, advocating for higher pay for top performers and work environments that empower exceptional people to drive growth. Stay tuned! Resources Kasim Aslam: A Digital Marketing Thought Leader Connect with Kasim Aslam on LinkedIn Get a copy of You vs. Google: The Very Unauthorized Guide to Google Ads (co-authored by Kasim Aslam) on Amazon
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    29 m
  • 1261: Vimmi: Crush E-Commerce Goals with Interactive Video Tactics with Co-Founder and Co-CEO Eitan Koter

    1261: Vimmi: Crush E-Commerce Goals with Interactive Video Tactics with Co-Founder and Co-CEO Eitan Koter
    Mar 16 2025
    Grabbing attention online is one thing—turning that attention into actual sales is another. With endless content competing for every second of screen time, passive viewers scroll past most marketing efforts without a second thought. The real shift happens when businesses move beyond generic promotions and create interactive, value-driven experiences that make people want to engage. When video stops being just entertainment and starts guiding viewers toward action, it becomes a powerful tool for real growth. Eitan Koter is a video industry veteran with over 20 years of experience, evolving from broadcast media to digital platforms. As the co-founder of Vimmi, a video commerce platform, he bridges media and technology to drive innovation. He also hosts the Mastering E-commerce Marketing podcast, where he interviews experts on digital commerce trends. With deep expertise in video production, social media strategies, and interactive e-commerce, he is a sought-after speaker and consultant. Today, he explored the power of shoppable video, showing how businesses can create engaging content that converts viewers into buyers on social media. Stay tuned! Resources Vimmi: Accelerate Your Sales with the Power of Shoppable Video Follow Vimmi on Facebook Connect with Eitan Koter on LinkedIn Subscribe to Mastering E-commerce Marketing Podcast hosted by Eitan Koter on Spotify Podcasts
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    27 m
  • 1260: Optimize My Firm: SEO Secrets for Law Firms That Actually Work with VP Lindsey Busfield

    1260: Optimize My Firm: SEO Secrets for Law Firms That Actually Work with VP Lindsey Busfield
    Mar 15 2025
    The legal industry is more competitive than ever, and simply having a website or running ads isn’t enough to stand out. Too many law firms pour money into marketing agencies that overpromise and underdeliver, leaving them with little to show for it. The real game-changer isn’t just more traffic—it’s attracting the right clients with strategies that actually convert. When firms shift their focus from vanity metrics to real connections, growth becomes predictable, not just hopeful. Lindsey Busfield is an SEO and content marketing expert focused on law firm growth. As the VP of Optimize My Firm, she has redefined digital marketing for legal professionals by challenging traditional agency models. She has expanded her company from a few clients to several dozen, leading a team of 15 specialists in strategic online marketing. A sought-after speaker, she teaches CLE courses and shares insights on legal marketing. Today, she highlights the power of targeted SEO, explaining how her agency creates human-written content that attracts clients by addressing unique legal scenarios. Stay tuned! Resources Optimize My Firm: We Help Law Firms Grow With SEO and Content Marketing Follow Lindsey Busfield on Facebook Connect with Lindsey Busfield on LinkedIn
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    30 m
  • 1259: Miestro: How AI Will Change Your Online Business Forever with CEO Justin Burns

    1259: Miestro: How AI Will Change Your Online Business Forever with CEO Justin Burns
    Mar 14 2025
    The internet is overflowing with content, making it harder than ever to stand out—let alone create something that truly resonates. It’s not just about throwing information into a course; it’s about crafting an experience that speaks directly to the people who need it most. The difference between noise and impact isn’t just knowledge—it’s authenticity, clarity, and a deep understanding of your audience. Those who succeed aren’t just selling courses; they’re building movements, creating transformation, and showing up with something real to offer. https://www.youtube.com/watch?v=jwibfhIMxGg Justin Burns, an entrepreneur from Chicago’s South Side, transformed his life through online education. As the founder and CEO of Miestro, he helps creators build successful digital businesses. A TEDx speaker and author, he’s passionate about personal growth and spiritual development, running AwakenSoul, a membership site featuring 20 teachers on meditation and mindfulness. An avid traveler, he’s lived in over 10 countries in the past year and a half while leading his "GOAT" community. Today, he shares insights on how AI can revolutionize online courses and membership platforms, helping creators build impactful businesses. Stay tuned! Resources Miestro: Transforming The Way Creators Build Memberships AwakenSoul: Your Soul's Journey, Elevated Daily Rise Into Your Power, Day By Day Justin Burns: It’s Time To Live Out Spiritually And Stop Being Afraid Of Who You Really Are. Connect with Justin Burns on LinkedIn Follow Justin Burns on Facebook Subscribe to the Awaken Soul Show by Justin Burns on Spotify Podcasts Get a copy of The Expert Code: Launch Your Membership: Go From One Time Sales To Recurring Profits Using Memberships by Justin Burns on Amazon
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    33 m
  • 1258: Disruptors: Break Free from Ordinary Limits and Challenge the Status Quo with Author, Disruptive Theorist and Researcher Craig Copeland

    1258: Disruptors: Break Free from Ordinary Limits and Challenge the Status Quo with Author, Disruptive Theorist and Researcher Craig Copeland
    Mar 13 2025
    Society often rewards conformity, making it easy to fall into patterns of safe, predictable thinking. Creativity gets buried under routine, and the fear of stepping outside the norm keeps people from exploring new ideas. But the most groundbreaking successes don’t come from just being the smartest in the room—they come from being the most curious. When you start asking better questions, challenging assumptions, and embracing the unknown, real innovation begins. https://www.youtube.com/watch?v=H1NJ2Sk_r68 Craig Copeland is a researcher, author, and speaker focused on the mechanics of innovative thinking. With three personal development books, including Disruptors: The Gateway to Genius Level Thinking, he has spent 14 years studying what sets extraordinary minds apart. Through interviews and research, he explores the gap between intelligence and true creative genius. Today, he discusses the power of curiosity, childlike exploration, and ego-free thinking in unlocking creativity. He emphasizes the importance of challenging societal norms and embracing intuitive thinking as a path to groundbreaking innovation. Stay tuned! Resources Craig Copeland: A Simple System for Finding Your Genius Connect with Craig Copeland on LinkedIn Get a copy of Disruptors: The Gateway to Genius Level Thinking by Craig Copeland on Amazon
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    23 m
  • 1257: The Burnout Business: Stop Burnout Before It Stops You with Founder Bianca Best

    1257: The Burnout Business: Stop Burnout Before It Stops You with Founder Bianca Best
    Mar 12 2025
    When life feels like an endless race, exhaustion starts to feel normal—like the price you have to pay for success. But constantly pushing forward without pause eventually takes its toll, leaving you drained, disconnected, and wondering if it’s all worth it. Real success isn’t about doing more; it’s about doing what matters in a way that doesn’t burn you out. When you start prioritizing balance and well-being, success stops feeling like a sacrifice and starts feeling sustainable. https://www.youtube.com/watch?v=CKcAgc8lHmU Bianca Best is an award-winning business leader, certified coach, keynote speaker, and solo mother of four. She founded the Burnout Business and Energy Scape Method, working with major corporations like Amazon and Google. Her bestselling book, Big Impact without Burnout, offers strategies for sustainable success. Having built multiple businesses and navigated corporate leadership, she understands the realities of burnout firsthand. Today, she explores the multidimensional nature of burnout, discussing how physical, mental, and emotional factors contribute to exhaustion and sharing strategies to manage energy, emotions, and productivity effectively. Stay tuned! Resources Bianca Best: Big Impact Without Burnout Connect with Bianca Best on LinkedIn Get a copy of Big Impact Without Burnout: 8 Energizing Strategies to Stop Struggling and Start Soaring by Bianca Best on Amazon
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    29 m
  • 1256: The Red Mutation: Inside a Geopolitical Virus Thriller with Dr. Barry Libin

    1256: The Red Mutation: Inside a Geopolitical Virus Thriller with Dr. Barry Libin
    Mar 11 2025
    Biological warfare has long been a chilling possibility, but with advancements in genetic engineering, the threat feels more real than ever. The idea that a single virus—crafted in a lab—could reshape global power dynamics is no longer confined to fiction. In a world where nations push the limits of science for both defense and dominance, the line between protection and destruction becomes dangerously thin. If such a scenario were to unfold, would governments contain the chaos, or would humanity be at the mercy of those who hold the cure? https://www.youtube.com/watch?v=sDWpOY01yuo Dr. Barry Libin is a scientist, former periodontist, biotech entrepreneur, and author known for blending science with storytelling. He has founded multiple research companies while writing novels, including The Mystery of the Milton Manuscript and his latest geopolitical thriller, The Red Mutation: The Plot to Destroy America. He has also written the play The Triangle and is developing a theatrical work about the St. Louis ship’s journey. Today, he talks about his book, The Red Mutation, a gripping story of a Chinese bio-terror plot, sharing insights on his writing process and the art of merging fact with compelling fiction. Stay tuned! Resources Connect with Dr. Barry Libin on LinkedIn Follow Dr. Barry Libin on Facebook Get a copy of The Mystery of the Milton Manuscript by Dr. Barry Libin on Amazon Get a copy of The Red Mutation: The Plot to Destroy America by Dr. Barry Libin on Amazon
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    31 m