Stephen Hauber, President & Regional Manager China bei tesa, weiß, dass Klebeband weit mehr ist als das, was man aus dem Büro oder dem Haushalt kennt. In seinem Bereich geht es um Hochtechnologie: Materialien, die Stöße absorbieren, Elektroschirmung ermöglichen und Temperaturen von 500°C standhalten, oft in einer Dicke, die 20-mal dünner ist als ein menschliches Haar. tesa ist ein multinationales Unternehmen mit Produktionsstandorten auf drei Kontinenten, das weltweit innovative Lösungen entwickelt.

Allein ein Smartphone enthält bis zu 70 verschiedene Klebebandanwendungen, für Wasserbeständigkeit, Stoßdämpfung und Hitzeschutz. Gleichzeitig werden Geräte immer dünner, leistungsfähiger und komplexer. Die Herausforderung: Materialien müssen mehr leisten, dabei aber immer weniger Platz einnehmen. Wie bleibt man da innovativ?

Stephen erklärt in der aktuellen Podcastfolge, wie tesa durch F&E neue Lösungen entwickelt und warum China als einer der globalen Standorte eine Schlüsselrolle in der Innovationsstrategie des Unternehmens spielt.

Gast: Stephen Hauber
Moderation: Damian & Thomas

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We know IKEA, we love IKEA. In Germany, a visit to IKEA is an experience, from the iconic blue bags to the lifelike showrooms and, of course, the obligatory hot dog at the end. But what happens when you bring this concept to China, where shopping is faster, more digital and characterized by completely different habits?

We invited Momo Estrella, Digital Product Experience Officer at IKEA China, to find out. He tells us how IKEA is adapting to a market where customers prefer delivery to DIY, where mobile-first shopping is beating traditional stores and where social commerce is posing new challenges for retailers. Some of IKEA's biggest experiments have been tested - and failed - in China, while others are shaping the future of shopping worldwide.

And yes, we also asked the most important question: How much does an IKEA hot dog cost in China?

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Damian
Thomas

Order the ‘One Hour China Book’ (German version):
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If you live in Shanghai, you see it every day. Some shopping centers are overcrowded, while others are almost empty. China's retail landscape is changing rapidly, but what does this mean for brands and investors?

Welcome, you've come to the right place. Today we're talking to none other than Zino Helmlinger, Executive Director and Head of Retail China at CBRE. With more than 20 years of experience in the market, he explains why now could be the perfect time to invest in China's retail sector. He talks about the most common mistakes that international brands make and what they can learn from Chinese retailers. We also discuss how offline and online retail work together in China and why some shopping centers are coming to life while others are disappearing.

Zino also talks about his personal journey, how he came to China in the first place and where he would like to live in Shanghai. You don't want to miss this interview!

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Zino
Damian
Thomas

Order the ‘One Hour China Book’ (German version):
Click here

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