Natalie Holloway, founder of Bala, joins us Elizabeth week to share her incredible journey from advertising executive to redefining fitness accessories with one of the most recognizable wellness brands today. After meeting her now husband and co-founder while working at an ad agency, Natalie made a bold decision to step away from corporate life to create something new. What started as an idea during a yoga class while traveling turned into Bala—a company that quickly captured the attention of Shark Tank investors Mark Cuban and Maria Sharapova, and grew from two million to twenty million dollars in just one year.

In this episode, Natalie talks about the power of slowing down to create space for big ideas, learning hard lessons around growth and delegation, and her approach to building a brand that marries fashion, functionality, and fitness. She also shares her favorite Bala products, her go-to wellness rituals as a busy mom, and what it really looks like to evolve personally and professionally while leading with intention.

Episodes Here

Say Hi To Elizabeth and Purely Elizabeth:

Website | Instagram

Bala: Website | Instagram - Balacize | Instagram - Bala

Mentioned:

Fuze House

Skinny Confidential Mouth Tape

VI02 tape

Votary

LMNT Electrolyte

Durana Elmi is the Co-Founder and COO of Cymbiotika, a company known for creating high-quality, science-backed supplements that support whole-body wellness. Born in Afghanistan, Durana immigrated to the U.S. at a young age and went on to build a successful career in tech and telecom, eventually leading marketing for the entire Northeast region at AT&T. But it was her passion for purpose-driven work that led her and her husband to launch five businesses together, including Cymbiotika, a brand rooted in transparency, innovation, and impact.

In this episode, Durana shares her inspiring journey from corporate leader to wellness entrepreneur, along with the values that shape Cymbiotika’s culture. She also opens up about her daily rituals, from magnesium oil and skincare favorites to her gratitude practice and evolving definition of success. She and Elizabeth also talk about the power of discipline and why it’s essential for mental, physical, and spiritual wellness.

Episodes Here

Say Hi To Elizabeth and Purely Elizabeth:

Website | Instagram

Durana: Cymbiotika | Durana’s Website

Mentioned:

Dr. Diamond Metacine

Good to Great

Celluma

Meet Hayley and Stephanie Painter, the dynamic sister duo behind Painterland Sisters, an organic Skyr yogurt brand that’s bringing transparency, nutrition, and real farm flavor to shelves across the country. Raised on their family’s fourth-generation regenerative dairy farm in Northern Pennsylvania, Hayley and Stephanie launched their brand with a bold vision: to connect consumers directly with American farmers while offering a nutrient-dense product that tastes as good as it does good.

In this episode, they chat with Elizabeth about how growing up barefoot on the farm shaped their values, why regenerative farming is the future of food, and how they went from hand-labeling yogurt in their 20s to selling over 6 million units. You’ll also hear how they balance sisterhood and business, why they refuse to follow food trends, and what’s next for this mission-driven brand.

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Say Hi To Elizabeth and Purely Elizabeth:

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Painterland Sisters Yogurt: Website

Mentioned:

evanhealy

Fishwives

Is 2025 the year of Pilates? Meet Liana Levi, founder of the cult-favorite Forma Pilates. Born and raised in LA, Liana boldly pivoted from the fashion world to fitness during the pandemic, transforming her personal Pilates practice into a powerhouse brand that’s redefining the modern workout experience. With Forma Pilates, Liana blends an elevated aesthetic and athletic approach, creating a unique method and empowering community. What began as a single reformer in her mom’s pool house has grown into highly sought-after studios across LA, New York, and beyond, with even more exciting locations to come.

In this episode, Liana opens up about how she built Forma from the ground up, the mindset shifts that propelled her entrepreneurial journey, and why consistency, community, and self-care remain the heart of her mission. Liana also talks with Elizabeth about staying true to your vision in a crowded wellness space, balancing ambition with personal wellness, and what’s next for the ever-evolving Forma empire.

Episodes Here

Say Hi To Elizabeth and Purely Elizabeth:

Website | Instagram

Liani: Forma | IG

Mentioned:

Infrared Cocoon

Cowboy Colostrum

Rhode Pocket Blush

Earthbar - Forma Method Smoothie

Perfect Bars

Jan Marini

DMK Skincare

Lindsey Carter, founder and CEO of SET ACTIVE, is a true trailblazer who bootstrapped her way to building a double-digit, million-dollar activewear brand in just six years. By pioneering a community and content-led strategy, she has disrupted the activewear category with her elevated athleisure approach and high standard in digital branding and social media storytelling. In this episode, Lindsey shares her inspiring journey from her early corporate days at NBC Universal to launching her own venture. She chats with Elizabeth about her hands-on experiences with product development, community building, and maintaining work-life balance, while revealing the secrets behind SET ACTIVE’s authentic connection with its community. She also shares some of her favorite things that keep her thriving as an entrepreneur, even if it means missing out on a late night dinner.

Episodes Here

Say Hi To Elizabeth and Purely Elizabeth:

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Lindsey: SET ACTIVE | Lindsey’s Substack | IG

Mentioned:

TheraFace Depuffing Wand

Kerastase

Below Deck

Elizabeth welcomes back the very popular past guest, Dr. Daryl Gioffre, gut health expert and author of Get Off Your Sugar, along with holistic chef and wellness entrepreneur Shayna Taylor. Shayna opens up about her years-long struggle with bloating, inflammation, and skin issues, even while following a "healthy" lifestyle, and the frustration of not getting answers. Dr. Daryl shares his personal battle with sugar addiction and mold exposure, which nearly wrecked his health and forced him to rethink everything.

Through their own experiences, they realized how much gut health impacts everything - energy, skin, mood, digestion, and decided to team up to create the Inner Alchemy Masterclass, a program designed to help people heal from the inside out. They break down gut testing, the biggest health mistakes people make, and small, daily shifts that actually move the needle. They remind us that feeling your best is possible, and doesn’t have to be so complicated!

Alkamind Discount – Use code LIVEPURELY for 10% off your purchase at: DrDaryl.com/labs.

Inner Alchemy Masterclass Discount – Use code LIVEPURELY15 for 15% off at: https://inneralchemymasterclass.com/.

Episodes Here

Say Hi To Elizabeth and Purely Elizabeth:

Website | Instagram

Dr. Daryl: Dr. Daryl’s Instagram

Shayna Taylor: Shayna Taylor’s Instagram

Inner Alchemy Masterclass - (Use code LIVEPURELY15 for 15% off)

Mentioned:

Get Off Your Acid

Dr. Daryl Gioffre: Top 5 Supplements, Acid-Kicking Lifestyle Changes and Gut Friendly Foods

Elizabeth welcomes Carly Kremer, the inspiring founder of Beekeeper’s Naturals. Carly first talks about her journey from working at Goldman Sachs to discovering the healing power of bee products and building a mission-driven company. She shares the critical role bees play in our ecosystem, the challenges they face from pesticides, and how Beekeeper’s Naturals is leading the way with sustainable, high-quality products. She talks about the science-backed benefits of bee products like propolis, royal jelly, and bee pollen, ancient remedies now proven to support immunity, focus, and wellness. Carly also gives us a peek into her personal wellness routine, her favorite products, and what’s next for Beekeeper’s Naturals as they continue to innovate and grow.

Episodes Here

Say Hi To Elizabeth and Purely Elizabeth:

Website | Instagram

Carly: Beekeeper’s Naturals

Mentioned:

Throne Of Glass

10 Reasons I Am Glad For Gratitude Journal

If you’ve ever strolled through New York City, chances are you’ve spotted the cozy blue-and-white charm of Maman Cafe—or perhaps indulged in one of their famous Nutty Chocolate Chip Cookies. Elisa Marshall, founder of Maman, shares her incredible journey from opening a single cafe in NYC to building a lifestyle brand with nearly 40 locations.

In this episode, Elisa dives into the "meant to be" moments that shaped her path, the inspiration behind Maman's warm and welcoming spaces, and her signature tiramisu recipe. Plus, she and Elizabeth chat about their exciting Cookie Granola Latte Collab—a pairing of Purely Elizabeth’s granola with Maman’s signature latte and baked goods, available at Maman locations and online through February. Elisa also shares tips for creating a stunning tablescape, the power of optimism, and how Maman continues to grow into a global lifestyle brand.

Episodes Here

Say Hi To Elizabeth and Purely Elizabeth:

Website | Instagram

Elisa: Maman | IG | Maman IG

Mentioned:

How I Built This with Guy Raz

Flamingo Estate Olive Oil