Lindsey Carter, founder and CEO of SET ACTIVE, is a true trailblazer who bootstrapped her way to building a double-digit, million-dollar activewear brand in just six years. By pioneering a community and content-led strategy, she has disrupted the activewear category with her elevated athleisure approach and high standard in digital branding and social media storytelling. In this episode, Lindsey shares her inspiring journey from her early corporate days at NBC Universal to launching her own venture. She chats with Elizabeth about her hands-on experiences with product development, community building, and maintaining work-life balance, while revealing the secrets behind SET ACTIVE’s authentic connection with its community. She also shares some of her favorite things that keep her thriving as an entrepreneur, even if it means missing out on a late night dinner.

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Say Hi To Elizabeth and Purely Elizabeth:

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Lindsey: SET ACTIVE | Lindsey’s Substack | IG

Mentioned:

TheraFace Depuffing Wand

Kerastase

Below Deck

Elizabeth welcomes back the very popular past guest, Dr. Daryl Gioffre, gut health expert and author of Get Off Your Sugar, along with holistic chef and wellness entrepreneur Shayna Taylor. Shayna opens up about her years-long struggle with bloating, inflammation, and skin issues, even while following a "healthy" lifestyle, and the frustration of not getting answers. Dr. Daryl shares his personal battle with sugar addiction and mold exposure, which nearly wrecked his health and forced him to rethink everything.

Through their own experiences, they realized how much gut health impacts everything - energy, skin, mood, digestion, and decided to team up to create the Inner Alchemy Masterclass, a program designed to help people heal from the inside out. They break down gut testing, the biggest health mistakes people make, and small, daily shifts that actually move the needle. They remind us that feeling your best is possible, and doesn’t have to be so complicated!

Alkamind Discount – Use code LIVEPURELY for 10% off your purchase at: DrDaryl.com/labs.

Inner Alchemy Masterclass Discount – Use code LIVEPURELY15 for 15% off at: https://inneralchemymasterclass.com/.

Episodes Here

Say Hi To Elizabeth and Purely Elizabeth:

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Dr. Daryl: Dr. Daryl’s Instagram

Shayna Taylor: Shayna Taylor’s Instagram

Inner Alchemy Masterclass - (Use code LIVEPURELY15 for 15% off)

Mentioned:

Get Off Your Acid

Dr. Daryl Gioffre: Top 5 Supplements, Acid-Kicking Lifestyle Changes and Gut Friendly Foods

Elizabeth welcomes Carly Kremer, the inspiring founder of Beekeeper’s Naturals. Carly first talks about her journey from working at Goldman Sachs to discovering the healing power of bee products and building a mission-driven company. She shares the critical role bees play in our ecosystem, the challenges they face from pesticides, and how Beekeeper’s Naturals is leading the way with sustainable, high-quality products. She talks about the science-backed benefits of bee products like propolis, royal jelly, and bee pollen, ancient remedies now proven to support immunity, focus, and wellness. Carly also gives us a peek into her personal wellness routine, her favorite products, and what’s next for Beekeeper’s Naturals as they continue to innovate and grow.

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Say Hi To Elizabeth and Purely Elizabeth:

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Carly: Beekeeper’s Naturals

Mentioned:

Throne Of Glass

10 Reasons I Am Glad For Gratitude Journal

If you’ve ever strolled through New York City, chances are you’ve spotted the cozy blue-and-white charm of Maman Cafe—or perhaps indulged in one of their famous Nutty Chocolate Chip Cookies. Elisa Marshall, founder of Maman, shares her incredible journey from opening a single cafe in NYC to building a lifestyle brand with nearly 40 locations.

In this episode, Elisa dives into the "meant to be" moments that shaped her path, the inspiration behind Maman's warm and welcoming spaces, and her signature tiramisu recipe. Plus, she and Elizabeth chat about their exciting Cookie Granola Latte Collab—a pairing of Purely Elizabeth’s granola with Maman’s signature latte and baked goods, available at Maman locations and online through February. Elisa also shares tips for creating a stunning tablescape, the power of optimism, and how Maman continues to grow into a global lifestyle brand.

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Say Hi To Elizabeth and Purely Elizabeth:

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Elisa: Maman | IG | Maman IG

Mentioned:

How I Built This with Guy Raz

Flamingo Estate Olive Oil

To kick off the new year, Elizabeth welcomes back Lisa Odenweller, CEO and Founder of Kroma Wellness, for an inspiring conversation on personal growth, wellness, and transformation. Lisa shares her rituals for reflecting on the past year and manifesting what's ahead, including incredible stories of past manifestations like Reese Witherspoon visiting her cafe, Beaming. They chat about the power of January resets, and how small, intentional changes can lead to lasting transformation. Lisa also shares her insights on creating products that fuel healthier habits and why the Kroma resets are so effective for long term transformation. This episode is packed with inspiration and practical steps to make 2025 your most intentional year yet!

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Say Hi To Elizabeth and Purely Elizabeth:

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Lisa Odenweller: IG

Mentioned:

Kroma Wellness | Instagram

Beaming

Hatch Alarm Clock

Biohackers on a First Date Be Like…

BodyHealth

Elizabeth welcomes Vani Hari, also known as the Food Babe, to discuss her passionate journey as a food activist, author, and co-founder of the organic food brand Truvani. Named one of the most influential people on the internet by Time Magazine, Vani shares her tireless efforts to hold the food industry accountable and educate consumers about what’s really in their food. She and Elizabeth chat about America’s broken food system, the movement to ban harmful artificial food dyes, and their optimistic vision for change with leaders like RFK Jr. and Dr. Marty McCary, the newly appointed head of the FDA. Vani also opens up about her groundbreaking Senate address in September, which sparked a ripple effect of awareness and activism, the ongoing Kellogg’s boycott, and the importance of voting with your fork.

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Say Hi To Elizabeth and Purely Elizabeth:

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Vani Hari: Website | IG | Truvani

Mentioned:

Conscious Eating

Southampton study

Elizabeth welcomes the inspiring and innovative Brooke "Chef Bae" Baevsky to discuss her journey from growing up in a household with nine food allergies to becoming a sought-after celebrity chef known for healthy, delicious creations. Chef Bae shares how she carved her unique path through BuzzFeed Tasty videos, product development for Starbucks and Freshly, and cooking for celebrities, professional athletes, and even royal families. Chef Bae shares some great wisdom about embracing fear, culinary trends, favorite Erewhon picks, and her all star ingredient swaps!

Episodes Here

Say Hi To Elizabeth and Purely Elizabeth:

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Chef Bae: Website | IG

Mentioned:

Olive and June

Erewhon

Elizabeth welcomes Tom Spier, founder and managing partner of Boulder Food Group, a VC firm focused on consumer packaged goods. Tom shares his journey from an early employee at Bear Naked to selling the company to Kellogg's, and then co-founding Evolved Foods before transitioning to investing. Tom provides some great insights on building successful CPG brands, the importance of innovation, strong supply chains, and surrounding yourself with the right people. He also shares advice for navigating the ups and downs of entrepreneurship, tips for making a great first impression, and going for your idea with gusto.

Say Hi To Elizabeth and Purely Elizabeth:

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Tom: Boulder Food Group

Olipop

Bobo’s

Vacation Mineral Sunscreen