Natalie Holloway, founder of Bala, joins us Elizabeth week to share her incredible journey from advertising executive to redefining fitness accessories with one of the most recognizable wellness brands today. After meeting her now husband and co-founder while working at an ad agency, Natalie made a bold decision to step away from corporate life to create something new. What started as an idea during a yoga class while traveling turned into Bala—a company that quickly captured the attention of Shark Tank investors Mark Cuban and Maria Sharapova, and grew from two million to twenty million dollars in just one year.

In this episode, Natalie talks about the power of slowing down to create space for big ideas, learning hard lessons around growth and delegation, and her approach to building a brand that marries fashion, functionality, and fitness. She also shares her favorite Bala products, her go-to wellness rituals as a busy mom, and what it really looks like to evolve personally and professionally while leading with intention.

Episodes Here

Say Hi To Elizabeth and Purely Elizabeth:

Website | Instagram

Bala: Website | Instagram - Balacize | Instagram - Bala

Mentioned:

Fuze House

Skinny Confidential Mouth Tape

VI02 tape

Votary

LMNT Electrolyte

Durana Elmi is the Co-Founder and COO of Cymbiotika, a company known for creating high-quality, science-backed supplements that support whole-body wellness. Born in Afghanistan, Durana immigrated to the U.S. at a young age and went on to build a successful career in tech and telecom, eventually leading marketing for the entire Northeast region at AT&T. But it was her passion for purpose-driven work that led her and her husband to launch five businesses together, including Cymbiotika, a brand rooted in transparency, innovation, and impact.

In this episode, Durana shares her inspiring journey from corporate leader to wellness entrepreneur, along with the values that shape Cymbiotika’s culture. She also opens up about her daily rituals, from magnesium oil and skincare favorites to her gratitude practice and evolving definition of success. She and Elizabeth also talk about the power of discipline and why it’s essential for mental, physical, and spiritual wellness.

Episodes Here

Say Hi To Elizabeth and Purely Elizabeth:

Website | Instagram

Durana: Cymbiotika | Durana’s Website

Mentioned:

Dr. Diamond Metacine

Good to Great

Celluma

Meet Hayley and Stephanie Painter, the dynamic sister duo behind Painterland Sisters, an organic Skyr yogurt brand that’s bringing transparency, nutrition, and real farm flavor to shelves across the country. Raised on their family’s fourth-generation regenerative dairy farm in Northern Pennsylvania, Hayley and Stephanie launched their brand with a bold vision: to connect consumers directly with American farmers while offering a nutrient-dense product that tastes as good as it does good.

In this episode, they chat with Elizabeth about how growing up barefoot on the farm shaped their values, why regenerative farming is the future of food, and how they went from hand-labeling yogurt in their 20s to selling over 6 million units. You’ll also hear how they balance sisterhood and business, why they refuse to follow food trends, and what’s next for this mission-driven brand.

Episodes Here

Say Hi To Elizabeth and Purely Elizabeth:

Website | Instagram

Painterland Sisters Yogurt: Website

Mentioned:

evanhealy

Fishwives