• How OpenSponsorship is Transforming the Future of Athletic Partnerships with CEO Ishveen Jolly

  • Apr 29 2025
  • Duración: 17 m
  • Podcast

How OpenSponsorship is Transforming the Future of Athletic Partnerships with CEO Ishveen Jolly

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • In this conversation, Ishveen Jolly, CEO of OpenSponsorship, discusses the impact of athlete marketing on driving sales and how brands can effectively utilize athlete content across various platforms to enhance their marketing strategies.


    Takeaways

    • Using athlete content significantly drives sales.
    • The gravitas of an NFL player's image can enhance brand perception.
    • Rights to athlete content can be secured for extended periods.
    • Content can be utilized in multiple marketing channels.
    • Email marketing is a key area for content deployment.
    • MMS and PR are effective for leveraging athlete influence.
    • Websites and Amazon pages benefit from athlete endorsements.
    • Paid ads can be enhanced with athlete-generated content.
    • Strategic content use leads to better brand visibility.
    • Athlete marketing is a powerful tool for brand growth.


    Chapters

    00:00
    Introduction to Influencer Marketing and Open Sponsorship

    20:20
    The Evolution of Sponsorship in Sports

    23:11
    Navigating the Athlete-Sponsor Relationship

    26:34
    Expanding Beyond Athletics: New Influencer Categories

    29:22
    The Power of Influencer Marketing for Brands

    32:23
    Closing Thoughts and Future Directions
    Más Menos
Más Menos
adbl_web_global_use_to_activate_webcro805_stickypopup

Lo que los oyentes dicen sobre How OpenSponsorship is Transforming the Future of Athletic Partnerships with CEO Ishveen Jolly

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles