What if making $81k a month as a fractional CMO isn't the dream you think it is? In this episode of The Fractional CMO Show, Casey uncovers the hidden challenges behind high-earning solo practices—and how to build a sustainable, scalable business instead. From avoiding burnout to leveraging AI, structuring client engagements, and pricing your services for long-term success, Casey shares the playbook for thriving as a fractional executive. Don't just chase revenue—build a career that lasts. Tune in now!

Here’s what we talked about:

• Why having too many clients in different niches leads to inefficiency.

• The challenge of context switching and why focusing on a niche is crucial.

• The evolving role of AI in marketing execution and business management.

• The downside of overspending on expensive tools and platforms early on.

• The shift from "fraction of the cost" to "everything you need."

• How to structure marketing teams efficiently for growth.

• Selling outcomes, not hours—why hourly rates diminish your value.

🌟 Take the First Step Toward Growth with CMOx 🌟

Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.

📅 Schedule your call today:

👉 CMOx.com/call

We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!

🎙️ Stay Ahead with the Fractional CMO Show 🎙️

Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!

👉 CMOx.com/podcast

Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:

👉 FractionalCMOShow.com

Subscribe today and start leveling up your marketing game!

Connect with Casey Stanton:

LinkedIn: https://www.linkedin.com/in/caseystanton/

Website: https://caseystanton.com/

Struggling to stay ahead as a fractional CMO? Casey breaks down the power of concreteness—why understanding how things actually work makes you a stronger, more resilient marketing leader. Learn how to go beyond abstraction, delegate effectively, and solve bigger problems that drive real impact. From APIs and CRMs to building a high-value team, this episode is packed with insights to help you level up and lead with confidence.

Here’s what we talked about:

• The importance of concreteness vs. abstraction

• Delegating everything except leadership

• How to spot-check technical work without being an expert

• Avoiding reliance on a single platform (e.g., HubSpot)

• Focusing on strategy, not execution

• Hiring the right people and holding them accountable

• Simplifying marketing for better results

🌟 Take the First Step Toward Growth with CMOx 🌟

Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.

📅 Schedule your call today:

👉 CMOx.com/call

We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!

🤝 Join the Fractional CMO Community 🤝

Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.

👉 CMOx.com/community

Looking forward to seeing you inside! 🚀

🎙️ Stay Ahead with the Fractional CMO Show 🎙️

Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!

👉 CMOx.com/podcast

Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:

👉 FractionalCMOShow.com

Subscribe today and start leveling up your marketing game!

Connect with Casey Stanton:

LinkedIn: https://www.linkedin.com/in/caseystanton/

Website: https://caseystanton.com/

In this episode of The Fractional CMO Show, Casey Stanton dives into the realities of charging premium rates as a fractional CMO. Inspired by a recent discussion in the CMOX Accelerator group, Casey explores the mindset, strategies, and client selection process necessary to command high-ticket retainers. He is joined by multiple guests who share their journeys in transitioning from agency work to fractional CMO roles, overcoming pricing objections, and finding the right clients willing to pay $8,000+ per month. Whether you're new to the fractional CMO model or looking to scale your business, this episode will provide actionable insights to help you charge what you're worth and work with high-value clients.

Here’s what we talked about:

• Why premium clients exist and how to position yourself to attract them

• Understanding which industries can sustain high marketing budgets

• How ad spend and overall marketing investment correlate with your fees

• Shifting from execution-based services to strategic leadership

• Real-life case studies of marketers successfully making the leap

• The value of helping businesses build internal marketing teams vs. relying on agencies

• Closing high-ticket deals by positioning yourself as a problem solver

🌟 Take the First Step Toward Growth with CMOx 🌟

Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.

📅 Schedule your call today:
👉 CMOx.com/call

We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!

🎙️ Stay Ahead with the Fractional CMO Show 🎙️

Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!

👉 CMOx.com/podcast

Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.com

Subscribe today and start leveling up your marketing game!

Connect with Casey Stanton:

Website: https://caseystanton.com/
LinkedIn: https://www.linkedin.com/in/caseystanton