Your Mantra for More Opportunity

In this solo episode of The Fractional CMO Show, Casey Stanton shares a life-changing mantra that will transform how you approach business development: “You’re prospecting forever.” Drawing from personal stories—from grueling mountain hikes to backyard landscaping projects—Casey reveals how adopting a “forever” mindset can help fractional CMOs build resilience, consistency, and long-term success. If you’ve ever felt frustrated about finding clients or thought you’d eventually be ‘done’ with prospecting, this episode is your wake-up call.

Key Topics Covered:

-Casey’s personal stories that sparked the mantra “we’re just hiking forever” and “we’re just digging forever”

-Why prospecting is a non-negotiable, ongoing activity for every successful fractional CMO

-The hidden danger of relying on a single contract or client

-How venture capitalists and top business leaders keep their pipelines open

-The full spectrum of prospecting—from cold outreach to being paid to take meetings

-Why you should never “graduate” from prospecting, no matter your level of success

-Real-life example of a CMO navigating client loss while raising rates

-How obsession with conversation and outreach leads to bigger, better opportunities

-The importance of solving higher-level problems with ideal clients

-Building a life of freedom, impact, and income through relentless prospecting

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👉 CMOx.com/community

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📚 Master the Game with These Must-Read Books 📚

Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.

The Fractional CMO Method

Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.

👉 CMOx.com/book

Find Your CMO

Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.

👉 CMOx.com/find-your-cmo

Start reading and take control of your marketing future.

Connect with Casey Stanton:

LinkedIn: https://www.linkedin.com/in/caseystanton/

Website: https://caseystanton.com/