Is it time to shut down for good?

In this season finale of TinySeed Tales, Rob Walling sits down with Colleen Schnettler, founder of Hello Query, to reflect on her journey over the past few years.

Colleen candidly shares the challenges she faced while trying to grow her SaaS business, including the difficult decision to shut it down after struggling to find traction. Moving past a painful part in her founder journey, Colleen is excited about her new venture where she’s already seeing early success. Join us for this honest look into the final days of Hello Query and to hear Colleen's resilience in the startup world.

• (1:07) – Difficulty in finding and onboarding customers
• (5:32) – Why didn’t it work?
• (9:29) – How did the co-founder split affect the business?
• (13:11) – Founder regrets
• (18:49) – Reflecting on the decision
• (22:38) – Anything that you would have done differently?
• (25:21) – Moving forward to founder coaching and marketing

• Join the TinySeed Mailing List
• Apply for TinySeed
• SaaS Marketing Gym
• Colleen Schnettler (@leenyburger) | X
• Colleen Schnettler (@leenyburger.bsky.social) | Bluesky
• Hello Query
• The Score Takes Care of Itself by Bill Walsh

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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