What makes a SaaS positioning framework truly effective?

In episode 772, Rob Walling talks with Anthony Pierri of Fletch about a proven approach to product positioning. They discuss key lessons from 400+ startups, focusing on workflows, competitive alternatives, and why narrowing your audience matters.

• (6:59) – What is positioning, really?
• (11:16) – Why your homepage matters more than your pitch deck
• (14:17) – Workflow-based segmentation vs. firmographics
• (17:39) – Positioning against competitive alternatives
• (31:13) – The #1 mistake founders make with positioning

• MicroConf Growth Retreat | London, UK - May 14-16, 2025
• Invest in TinySeed
• Get Access to Anthony’s MicroConf New Orleans Talk
• Anthony Pierri (@anthonypierri) | LinkedIn
• Anthony Pierri (@apierriPMM) | X
• Fletch

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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Can SaaS companies survive the rise of AI Agents?

In episode 771, Rob Walling is joined by Craig Hewitt to answer listener questions. They discuss the changes that happen while transitioning from a small startup to a multi-million dollar SaaS, competing against larger competitors, and maintaining startup culture as teams grow. They also share thoughts on AI agents in the SaaS space and the relevance of patents for bootstrapped businesses.

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• (2:41) – Marketing and sales strategies while scaling
• (9:31) – Keeping the startup culture through growth
• (14:50) – Can SaaS survive autonomous agents?
• (21:03) – AI wrapper tools
• (25:15) – Patent strategy for startups
• (29:30) – Competing against VC-backed companies

• MicroConf Remote: Early-Stage SaaS Sales
• Invest in TinySeed
• Craig Hewitt (@TheCraigHewitt) | X
• Craig Hewitt (@craighewitt.com) | Bluesky
• Rouge Startups
• Castos
• Omar Zenhom
• Omar Zenhom’s MicroConf Talk
• AI Agents vs SaaS - Who Wins the Future of Software?
• Episode 542 | 10x in Two Years, Past $3M ARR with SquadCast

If you have questions about starting or scaling a software business that you’d like for us to cover, please

Is it more important for entrepreneurs to focus on revenue or profit?

In episode 770, Rob Walling goes solo to explore the relationship between revenue and profit in SaaS, and the dangers of waiting for permission. He also draws inspiration from Mike Tyson’s work ethic and George Lucas’ visionary mindset to encourage entrepreneurs to push through obstacles and innovate.

• (2:41) – MRR versus ARR
• (8:04) – Don’t ask for permission, don’t give in to defeatism
• (14:38) – Inventing to pursue novel visions
• (18:48) – Mike Tyson’s training regimen
• (20:48) – You don’t need to be the best in the world

• MicroConf Growth Retreat
• Discretion Capital
• Email Einar
• Rob Walling (@robwalling) | X
• Rob Walling | LinkedIn

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify