Episode 81 of the Digital Velocity Podcast, Erik Martinez sits down with Bill Rice, founder of Kaleidico and Bill Rice Strategy Group, to unpack how AI is reshaping marketing strategies In, customer behavior insights, and business growth. From his unique roots in military counterintelligence to leading-edge digital marketing, Bill brings a rare perspective on pattern recognition, data interpretation, and the human element of marketing.

Bill and Erik explore how modern marketers can integrate AI tools like ChatGPT into their daily workflows—not as shortcuts, but as strategic collaborators that elevate creativity and growth. They dissect common AI myths, the importance of “human in the loop” systems, and how emotional intelligence is the key to personalization that resonates. For e-commerce teams and marketers managing massive product catalogs or lean resources, Bill offers practical steps to leverage AI for scale without losing brand authenticity.

If you’re a brand or agency leader looking to grow in today’s complex digital landscape, this episode offers timely insight into the intersection of AI, customer behavior, and long-term strategy.

Bill Rice Strategy Group

In Episode 79 of the Digital Velocity Podcast, Erik Martinez welcomes Jamie Weatherby, founder of Weatherby Media, to explore how marketing teams can eliminate content chaos and scale their marketing efforts using systemized workflows and AI-powered tools.

Drawing on years of experience running a full-service agency, Jamie shares the real-world struggles of managing content creation across multiple clients, platforms, and team members. She dives into how her platform, the Own It Marketing System, helps marketers and business owners simplify strategy, streamline execution, and maximize ROI—without relying on a haphazard patchwork of disconnected tools.

Jamie discusses the critical importance of understanding your ideal client’s emotional needs, the power of strategic repurposing, and why modern content operations need both structure and creativity to thrive. Whether you're managing a scrappy in-house team or overseeing multiple brand voices, this episode delivers practical insights on how to create smarter, more efficient, and more consistent marketing systems that drive growth.


Weatherby Media