Episode #81 - ChatGPT in the Real World: Lessons from a Marketing Strategist with Bill Rice

Episode 81 of the Digital Velocity Podcast, Erik Martinez sits down with Bill Rice, founder of Kaleidico and Bill Rice Strategy Group, to unpack how AI is reshaping marketing strategies In, customer behavior insights, and business growth. From his unique roots in military counterintelligence to leading-edge digital marketing, Bill brings a rare perspective on pattern recognition, data interpretation, and the human element of marketing.

Bill and Erik explore how modern marketers can integrate AI tools like ChatGPT into their daily workflows—not as shortcuts, but as strategic collaborators that elevate creativity and growth. They dissect common AI myths, the importance of “human in the loop” systems, and how emotional intelligence is the key to personalization that resonates. For e-commerce teams and marketers managing massive product catalogs or lean resources, Bill offers practical steps to leverage AI for scale without losing brand authenticity.

If you’re a brand or agency leader looking to grow in today’s complex digital landscape, this episode offers timely insight into the intersection of AI, customer behavior, and long-term strategy.

Bill Rice Strategy Group