Episodios

  • Work Harder or Work Smarter? How to Optimise Your Accessibility Strategy

    Work Harder or Work Smarter? How to Optimise Your Accessibility Strategy
    Mar 14 2025
    Accessibility can at times be overwhelming with multiple strands, projects, handovers and tasks to complete. In this webinar, we share what we think are smarter ways of working when it comes to accessibility, so that you maximise your time, energy and budget and get the most benefit out of every piece of work you undertake. In this webinar, with special guests from our client, ServiceNow, we discuss the benefits of:
    • Design reviews vs Accessibility Testing
    • Journey review vs WCAG review
    • Speed Dating vs guessing what customers think
    • The value of a great briefing
    • Live Audits vs full audit
    • User Experience vs Compliance
    In the session we acknowledge the challenges and restrictions of standard approaches and share with you smart ways of working to get you a better/cheaper/more efficient approach.

    This audio was originally recorded as a webinar.

    You can access the video recording of the webinar, and its transcript, here: https://www.hassellinclusion.com/webinars/work-harder-or-work-smarter-how-to-optimise-your-accessibility-strategy/

    Access it for free by registering on HiHub (https://www.hassellinclusion.com/webinars/) will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.
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    53 m
  • Accessibility & AI

    Accessibility & AI
    Feb 14 2025
    AI has the potential to transform many aspects of IT. So how it can help with accessibility? In this webinar we look at the pros and cons of various uses of AI in accessibility, to help you understand where it can accelerate your accessibility efforts, where you need to take care in using it, and how to separate the hype from the opportunities. Find out about:
    • AI in accessibility testing – its strengths and limitations, and when human input is required
    • AI in assistive technologies – strengths and limitations of AI in screen readers and text summary tools
    • How to think about accessibility when you’re procuring AI tools
    • How more accessible content (for example accessible PDFs) benefits those using AI
    • Other areas where AI could benefit users with access needs, to build the case for new AI tools
    • How to eliminate bias when you’re creating AI, by including users with disabilities throughout AI development
    This audio was originally recorded as a webinar.

    You can access a copy of the webinar and its transcript here: https://www.hassellinclusion.com/webinars/accessibility-ai/

    Access it for free by registering on HiHub (https://www.hassellinclusion.com/webinars/) HiHub will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.
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    55 m
  • There’s More to Accessibility than WCAG

    There’s More to Accessibility than WCAG
    Jan 14 2025
    WCAG is the most globally used and commonly understood set of accessibility guidelines used by organisations to ensure the accessibility of websites, apps and other digital comms for people with disabilities. It’s the yard stick by which the accessibility of digital products is usually measured.

    However, while it is brilliant in many areas, there are many elements of accessibility and needs of people with disabilities that the current version of WCAG (2.2) doesn’t adequately cover.

    WCAG 3.0 will expand into some of these in the future. But how do you bring that future into the work you’re doing right now, especially when regulations require you address the needs of people that WCAG overlooks?

    This webinar will help you do that, covering:
    • Why are people so fixated on WCAG? What are its strengths?
    • Where does it fall short? And what benefits do you get from going beyond it?
    • Is WCAG 3.0 going to save us? And when can we expect it to be available?
    • Going beyond WCAG because it’s not enough for your product – for mobile apps, VR, print media, kiosks and ATMs
    • Going beyond WCAG because it’s not enough for your users – for neurodivergent and older people
    • Going beyond WCAG because its assumptions don’t hold for your users – writing text at the right reading age for your users, and handling the impact of digital literacy
    • Going beyond WCAG by doing your own user research to identify your users’ needs, and how to use those insights to guide you.

    This audio was originally recorded as a webinar.

    You can access the video recording of the webinar, and its transcript, here: https://www.hassellinclusion.com/webinars/theres-more-to-accessibility-than-wcag/

    Access it for free by registering on HiHub (https://www.hassellinclusion.com/webinars/) will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.
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    58 m
  • Ask me Anything 2024: Q&A with Jonathan Hassell - Episode 30

    Ask me Anything 2024: Q&A with Jonathan Hassell - Episode 30
    Dec 14 2024
    Every year we invite you to ask our CEO Jonathan Hassell to answer your accessibility questions.

    With 24 years of experience in accessibility, at technical and strategic levels, Jonathan can answer almost anything accessibility related.

    In this webinar, listen to him answer wide range of questions including;
    • How do I prove the value of accessibility
    • How do I drive accessibility in communications in my organisation?
    • What are the legal requirements? And how will they change?
    • How to ensure 3rd party accessibility
    • How does WCAG apply to native apps, streaming services, or hardware?
    • What to think about when doing Captioning and Audio Descriptions
    • Tools for testing accessibility, and ways to recruit people with disabilities for user-research

    This audio was originally recorded as a webinar.

    You can access the video recording of the webinar, and its transcript, here: https://www.hassellinclusion.com/webinars/ask-me-anything-2024-qa-with-jonathan-hassell/

    Access it for free by registering on HiHub (https://www.hassellinclusion.com/webinars/) will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.
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    56 m
  • Creating Accessible Documents - Episode 29

    Creating Accessible Documents - Episode 29
    Nov 14 2024
    Today, your thinking about accessibility needs to go way beyond the web and apps.

    People in every organisation in the world are creating emails, Word, PowerPoint and Excel documents every day and saving and sharing these as PDFs with colleagues and customers.

    These need to accessible too.

    Here we discuss how to make all these different types of document accessible. We cover
    • What you need to meet WCAG for documents, and why sometimes you need to go beyond WCAG
    • How to shift people’s mindsets to spend time in improving document accessibility
    • How to embed accessibility in document templates to speed up what you need to do to make documents accessible
    • What document accessibility checking tools are available for free
    • How to create strategies to assure document accessibility is scalable for large organisations
    • What do you do about legacy documents – do you have to make things you’ve already published accessible

    This audio was originally recorded as a webinar.

    You can access the video recording of the webinar, and its transcript, here: https://www.hassellinclusion.com/webinars/creating-accessible-documents/

    Access it for free by registering on HiHub (https://www.hassellinclusion.com/webinars/) will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.
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    52 m
  • Mastering Accessibility Statements, ACRS, VPATs, Documentation & Metadata - Episode 28

    Mastering Accessibility Statements, ACRS, VPATs, Documentation & Metadata - Episode 28
    Oct 14 2024
    Accessibility Statements are often used by organisations as an alternative to making their websites accessible. However, they were originally created to help improve the communication between organisations and users of their websites or apps who have disabilities.

    In this webinar, Jonathan Hassell, who wrote the initial guidance for accessibility statements in BS 8878, discusses what statements are for, who they are for, why the rules for writing them differ in different countries, and how best to write them to mitigate legal and regulatory threats.

    He also clarifies the differences and similarities between them and VPATs and Accessibility Conformance Reports for B2B communications, where vendors are trying to sell the accessibility conformance and features of a digital tool or SAAS. Finally, he discusses how documenting your digital product or service’s accessibility functionality may be mandated by the European Accessibility Act, and can help you promote the results of your accessibility work to people with disabilities, to bring you a Return on Investment from it.

    If you’d like to talk with us about how we could help you write or improve your Accessibility Statement or Accessibility Conformance Report, please get in touch.

    This audio was originally recorded as a webinar.

    You can access the video recording of the webinar, and its transcript, here: https://www.hassellinclusion.com/webinars/mastering-accessibility-statements-acrs-vpats-documentation-metadata/

    Access it through HiHub. Registering on HiHub will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.
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    54 m
  • What makes a customer ‘vulnerable’ and how to support them - Episode 27

    What makes a customer ‘vulnerable’ and how to support them - Episode 27
    Sep 14 2024
    In recent years the term ‘vulnerability’ has become increasingly used in regulated industries like banking and utilities.

    Many people can have characteristics of vulnerability – due to poor health, disability, neurodiversity, anxiety, ageing or a mental health condition, a life event such as a new caring responsibility, or low resilience to financial shocks such as the cost of living crisis.

    Everyone needs digital information provided about products and services to be easy to understand, and customer-service lines to understand their specific needs. The link between vulnerability and accessibility is clear.

    But, if you want to enable people who are vulnerable to use your digital tools and services, you’ll have to go beyond WCAG, which misses many of the things people who are neurodivergent, ageing, or have mental health conditions or anxiety need.

    In this webinar, Jonathan Hassell discusses what accessibility experts can learn from their colleagues who focus on vulnerability, how vulnerability without accessibility misses a key audience, and how accessibility and vulnerability professionals can gain from working together to better meet the needs of all.

    This audio was originally recorded as a webinar.

    You can access the video recording of the webinar, and its transcript, here: https://www.hassellinclusion.com/webinars/what-makes-a-customer-vulnerable-and-how-to-support-them/

    Access it through HiHub. Registering on HiHub will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.
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    51 m
  • Why & how to communicate your accessibility successes - Episode 26

    Why & how to communicate your accessibility successes - Episode 26
    Aug 14 2024
    We spend a lot of time helping organisations plan for improving accessibility, getting their key stakeholders on board, securing budget, and helping them develop Accessibility Centres of Excellence to drive consistent accessibility delivery.

    But as you do this where you work, once you’ve achieved some of these milestones, how can you ensure your improved accessibility credentials are communicated as a benefit to your organisation, internally and externally?

    In the last few years, we’ve seen (and driven) a rise in the recognition that accessibility is receiving publicly, in the Press and Awards.

    So, in this session, we discuss how your organisation can get a piece of this growing interest in how organisations are delivering accessibility, and why communicating about the accessibility work you do could be as important as the work itself.
    • Why communicating your accessibility wins is essential to attract users to use your website, app or tool
    • Why it’s also essential for gaining continued buy-in from your internal stakeholders, and to encourage your team
    • How to create an accessibility comms strategy and plan, leveraging opportunities like GAAD
    • Hints and tips on how to enter and win awards for accessibility – the key way to gain external recognition for your work

    This audio was originally recorded as a webinar.

    You can access the video recording of the webinar, and its transcript, here: https://www.hassellinclusion.com/webinars/communicating-accessibility-successes/

    Access it through HiHub. Registering on HiHub will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.
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    48 m