Step inside the energetic world of Lewis Automotive's Ultimate Challenge, where the excitement and culture on the showroom floor directly impact the customer experience. Broadcasting live from the Bronco showroom, the Lewis Brothers—Matt, Shelby, and Taylor—are giving listeners a behind-the-scenes look at what makes their annual March sales event so special.

The numbers tell part of the story: by Day 11, they've already moved 179 vehicles toward their goal of 555. But the real magic lies in how this momentum transforms both the dealership atmosphere and the deals customers can access. Multiple team members share how the Ultimate Challenge leverages the sheer volume of business to secure better financing terms from banks and credit unions—advantages simply unavailable during normal months.

"In 2020, with the pandemic and limited vehicle availability, many people got into situations they didn't want to be in," explains Anthony Rowers, one sales professional. "This undoes most of that." With discounts up to $20,000, interest rates as low as 0%, and no payments for 90 days, the event creates opportunities for customers to escape unfavorable financial situations while upgrading to newer vehicles.

The Lewis team's willingness to think outside the box appears in their "crazy trades" approach—accepting everything from farm animals to household items to make deals happen. As Taylor puts it, "It's old school horse trading," finding solutions rather than roadblocks when negotiating comes to an impasse.

Beyond the deals, the atmosphere itself becomes a celebration with taco trucks, coffee bars, race car simulators, and even axe throwing in the parking lot. The professionals who've been through multiple Ultimate Challenges—some dating back to 1999—describe how the infectious energy creates a different kind of car buying experience where customers genuinely enjoy the process.

Whether you're in the market for a new vehicle or simply curious about what makes Lewis Automotive's culture unique, stop by any of their locations in Fayetteville, Springdale, or Farmington to experience the Ultimate Challenge firsthand. As we say at Lewis: "555 must be sold, no matter what it takes."

Join us for an exciting journey as the Lewis Brothers unravel the essence of creating an engaging and dynamic sales environment through the Ultimate Challenge! We dive deep into how high levels of excitement within a dealership translate into superior customer experiences, where every interaction feels authentic. This episode aggregates compelling insights that demonstrate how excited employees can engage customers in a way that naturally leads to sales while fostering a sense of community around your brand.

We explore various marketing approaches adopted to promote the Ultimate Challenge, sharing the nuances of making customers feel valued through strategic discounts and fun-filled events. The chaotic atmosphere creates a carnival vibe that resonates during the month-long campaign, but it also anchors deeper business concepts that other entrepreneurs can apply to their teams.

In tackling sales challenges, we provide actionable tips for management, focusing on how to maintain momentum throughout the month while ensuring that staff remain energized and ready to tackle their daily goals and customer interactions. This compelling conversation serves as a call to create cultures that not only delight and engage customers but also bring forth a sense of belonging for employees. Don't skip the chance to gather insights that could propel your business to new heights!

As always, we invite you to share your thoughts and experiences after listening. If you love our content, please subscribe, leave a review, and join us for future episodes as we keep the conversation going on how to drive your business forward with uplifting strategies!

Unlock the secrets to building powerful habits that can skyrocket your business success with the Lewis Brothers. We explore how daily routines can make or break your leadership potential, drawing from personal insights and the current automotive landscape during truck month. Discover the subtle ways in which your morning clarity can set the stage for a productive day, and why letting go of unnecessary attachments—like excess inventory—can lead to better team dynamics and improved decision-making.

As we navigate the complexities of time management and proactive planning, we take cues from experts like Alex Hormozi on aligning your energy levels with your tasks for maximum impact. Learn strategies to break free from unproductive habits and restructure your day for peak performance. From balancing accountability with empowerment in management roles to fostering a culture of trust that enables team growth, we share practical tips that can transform your organizational dynamics and set you on a path to sustainable success.

Finally, we tackle the challenge of breaking bad workplace habits with insights from Toyota's just-in-time production system and lessons in strategic decision-making. Hear about the courage and preparation needed for large-scale business projects, and why staying flexible and open to change is crucial for long-term success. Reflect on how external perspectives can keep you grounded and ensure you're not just going through the motions. Whether it's personal stories about managing morning routines or the importance of trusted resources, this episode offers a comprehensive guide to building strong business habits that will empower you in both personal and professional realms.