Episodios

  • AI In Marketing with Boobesh Ramadurai of LatentView Analytics

    AI In Marketing with Boobesh Ramadurai of LatentView Analytics
    Jul 10 2025
    In this episode of Confessions of a B2B Entrepreneur, Tom Hunt and Boobesh Ramadurai of LatentView Analytics explore how AI is revolutionising B2B marketing. Discover how enterprises can leverage AI for media mix modelling to optimise spend, significantly reduce customer acquisition costs, and boost lifetime value. The episode covers the pivotal shift from SEO to "generative engine optimisation" and the power of combining diverse data for deeper insights. Learn practical applications of generative AI for creative content and prototyping, plus insights into personalised B2B content and audio-first marketing intelligence. Essential listening for marketers keen to enhance ROI and adapt to the evolving digital landscape.
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    22 m
  • How to Build a $1,000,000/yr B2B Agency with Tom Hunt (Breaking B2B - B2B Marketing & Demand Generation Podcast)

    How to Build a $1,000,000/yr B2B Agency with Tom Hunt (Breaking B2B - B2B Marketing & Demand Generation Podcast)
    Jul 3 2025
    In this episode of Confessions of a B2B Entrepreneur, Sam Dunning, host of Breaking B2B, interviews Tom Hunt, CEO and founder of Fame, to uncover the actionable steps for building a 7-figure B2B service business. Tom outlines a practical, six-step framework for growth, starting with gaining expertise by working in an existing B2B company and securing the first client. He stresses the critical role of sales, defining it as one-on-one influence, and provides a simple four-step sales conversation framework to fast-track learning. As the business scales, Tom highlights the importance of strategically delegating operations through effective hiring and system building, identifying the least liked or easiest tasks to outsource first. Finally, he discusses smart marketing investments, advocating for demand-driven channels like Google Ads and SEO to capture clients actively searching for services.
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    12 m
  • Mastering Internal AI Strategies with Mehdi Tehranchi

    Mastering Internal AI Strategies with Mehdi Tehranchi
    Jun 26 2025
    In this episode of the Confessions of a B2B Entrepreneur, host Tom Hunt chats with Mehdi Tehranchi from KnowledgeNet.ai, an AI expert and seasoned entrepreneur. They discuss how AI is transforming businesses by improving efficiency , turning knowledge into actionable insights , and optimising sales processes by combining internal and external data. Mehdi also highlights the crucial role of human critical thinking when utilising AI's power. The conversation delves into AI's ability to surface the right information at the right time and its use internally within businesses to get better results and improve business outcomes.
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    28 m
  • The Employee-Powered Content Machine Driving 40% Of New Business with Gabe Lullo

    The Employee-Powered Content Machine Driving 40% Of New Business with Gabe Lullo
    Jun 12 2025
    In this episode of Confessions of a B2B Entrepreneur, Tom Hunt speaks with Gabe Lullo, CEO of Alleyoop, a leading SDR-as-a-service firm. Gabe unveils his groundbreaking employee-powered content machine, a unique strategy that remarkably drives 40% of Alleyoop's new business. Drawing from his sixteen years in sales and leadership, Gabe also shares how to overcome common cold outreach pitfalls with data-driven strategies, Alleyoop's 'plug and play' SDR teams for scalable B2B growth, and his unique journey from SDR to CEO. Essential listening for B2B founders, sales leaders, and marketing professionals looking to innovate their demand generation and future-proof their revenue engine.
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    27 m
  • How Nick Huber Built a Multi-Million Dollar Empire with Social Media and "Boring Businesses"

    How Nick Huber Built a Multi-Million Dollar Empire with Social Media and "Boring Businesses"
    May 29 2025
    In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt sits down with Nick Huber, founder of Bolt Storage and Somewhere.com, to uncover how he leveraged social media to raise over $40 million and build multiple seven-figure businesses. Discover Nick's "sweaty startup" philosophy, emphasizing executing common business models exceptionally well rather than chasing novel ideas, and how radical transparency on platforms like Twitter transformed into tangible business success. This conversation provides invaluable insights for anyone looking to build a personal brand, scale traditional businesses, or convert online influence into real-world opportunities. Nick shares his strategies for managing multiple ventures simultaneously, his unconventional path to entrepreneurship, and why focusing on "boring" businesses can often outperform trendy tech startups.
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    24 m
  • Rob Walling’s 20 Year Master Plan

    Rob Walling’s 20 Year Master Plan
    May 15 2025
    In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt chats with the legendary Rob Walling. A true veteran of the SaaS bootstrapping world, Rob shares insights from his two decades in the game, from building and selling Drip, starting the influential MicroConf community and the TinySeed accelerator, to hosting the 'Startup for the Rest of Us' podcast. They discuss the power of compounding effort, the crucial lesson of following market feedback, iterating your approach based on what the market wants, and the journey of building multiple successful ventures without relying on traditional VC. Rob reflects on the lessons learned over twenty years, offering invaluable perspective for any entrepreneur looking to build sustainable, long-term growth.
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    33 m
  • LinkedIn Growth Hacks You Need in 2025 with Tom Hunt (UnF*ck My Startup)

    LinkedIn Growth Hacks You Need in 2025 with Tom Hunt (UnF*ck My Startup)
    May 1 2025
    In this episode of Confessions of a B2B Entrepreneur, Adam Robinson, host of the UnF*ck My Startup, CEO of Retention.com & RB2B, and Pete Crowley, Head of Growth at RB2B, interview LinkedIn virality expert Tom Hunt, who shares his 7-step formula for achieving significant engagement on the platform (300,000+ likes and 175 million views), providing actionable advice on crafting compelling hooks, choosing effective visuals, and leveraging simplicity in writing, as well as strategies for driving business growth by engineering comments and avoiding the pitfalls of long paragraphs.
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    40 m
  • This Guy Has Worked With 60 B2B SaaS Businesses with Alan Gleeson of Contento

    This Guy Has Worked With 60 B2B SaaS Businesses with Alan Gleeson of Contento
    Apr 17 2025
    In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt and Alan Gleeson, a fractional CMO and co-founder of Contento, delve into the dynamic world of B2B marketing, exploring the evolution of marketing access points and the increasing shift towards paid strategies, the crucial relationship between CMOs and CEOs, effective methods for running lean in SaaS businesses, successful B2B campaign strategies, and opportunities within the headless CMS market. Alan shares his extensive experience working with numerous VC-backed companies, offering valuable insights for navigating the challenges and opportunities in contemporary B2B marketing.
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    26 m