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In this episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett tackles a crucial question: Should you be running brand campaigns on Google Ads?

Drawing from real-world audits and success stories, Claire reveals why bidding on your own brand name is not just smart—it's essential in today's competitive digital landscape . She breaks down common misconceptions about brand campaigns and explains how they can be a game-changer for your business.

Learn why brand campaigns are crucial for protecting your territory from competitors, controlling your brand's narrative, and capturing ready-to-buy customers . Claire shares expert insights on crafting precise, effective brand campaigns that avoid wasted spend and attract high-quality leads .

Discover how brand campaigns can boost your account's overall performance and provide valuable data for your marketing strategy . Claire also addresses common objections and shares a real-world example of a company that saw exceptional results from their brand campaign .

Whether you're new to Google Ads or looking to optimize your existing campaigns, this episode is packed with actionable strategies to improve your ROI and business efficiency. Don't miss Claire's expert guidance on transforming your brand campaigns into powerful lead generation tools.

Tune in to 'Clicks & Clarity with Claire' and learn how to make every brand click count

https://www.clairejarrett.com/

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In this episode of Clicks and Clarity with Claire, I take you behind the scenes of a real Google Ads audit from a $40K/month account that was bleeding money—while the agency claimed “everything looked fine.”

We’ll break down:

• Why Performance Max isn't a strategy (and what to do instead)
• The critical visibility mistake most agencies miss
• What your click-through rate should be—and what it means if it’s not
• The five-step fix to stop wasting ad spend and start scaling smarter

Whether you manage your own account or rely on an agency, this episode will give you the clarity you need to make better decisions and stop flying blind.

https://www.clairejarrett.com/

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In this eye-opening episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett exposes the costly mistake of using a single ad for multiple keywords. Drawing from real-world audits, Claire reveals how this 'one ad fits all' approach leads to plummeting click-through rates, rock-bottom quality scores, and skyrocketing costs.

Learn how to break free from this common trap as Claire shares her proven strategies for creating laser-focused ad groups, crafting relevant ad copy, and aligning your landing pages with user intent. Discover the power of negative keywords, the importance of match types, and why Google's push for automation isn't always in your best interest.

Whether you're a seasoned advertiser or new to Google Ads, this episode is packed with actionable insights to help you boost your ad relevance, lower your costs, and dramatically improve your conversion rates. Don't miss Claire's expert tips on testing, optimization, and navigating the customer journey for maximum impact.

Tune in to transform your Google Ads strategy and watch your ROI soar. It's time to say goodbye to wasted ad spend and hello to clarity that converts!"

https://www.clairejarrett.com/

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