If you've been wrestling with the idea of making money doing what you love, you're not alone.

It's common to feel a painful gap between where you are and that dream of abundance, especially as a soulpreneur seeking an authentic business. The practical steps can often feel like a drag…

I encourage you to make this shift in perspective -- to see things like marketing, content creation, and even selling, not as chores, but as opportunities to practice love.

Love for yourself, for nurturing your creativity, and love for your (future) audience, by truly serving them.

It's a journey of finding joy in the process, even when it's hard, and remembering that every step can be a step closer to alignment with your heart.

Read the post: https://www.threads.net/@geokao/post/C9STUNYucf8

How to sustain one's social media presence?

I view it as an opportunity to be as authentic as possible -- much like you would with a trusted friend.

I don't worry about keeping up appearances. Instead, I focus on being myself, knowing that the right audience will appreciate me for who I am, flaws and all.

This approach has allowed me to consistently engage on social media since 2009.

While it may not attract everyone, it helps the algorithm find those who truly resonate with my energy, leading to more meaningful connections over time.

This video/episode shares my best advice to date about creating consistently and authentically...

See the resource links I mentioned here:

https://georgekao.substack.com/p/my-top-advice-for-creating-consistently

Let me know your thoughts below...

Do you ever feel like you’re bothering people, when you post your content?

One of my students wrote:

“Consistency of communication is my goal. To hold myself more accountable to this and get over the problem I have with feeling that I am bothering people by sending them content via email or other means, even if they have signed up for my list!!”

Maybe you can relate. I appreciate your sensitivity! It means you’re being thoughtful and courteous about other people’s time and attention.

And yet, it’s important to understand that you have any kind of audience (even if it’s just a few Facebook friends) because they actually want to hear from you...

See actual examples here (without having to opt in) -- George Kao Email Newsletters

“How do I grow my capacity to have and receive a large audience, and not be afraid of becoming more visible or well-known as my audience grows over time? Could you, George, share how your mind/heart have adapted at each stage of your audience growth?” –a YouTube viewer wrote to me.

I thought this was a very thoughtful question, and wonder why more content creators don’t talk about this. I appreciate the questioner’s sensitivity!

The video I mentioned: https://youtu.be/T5akVg_8HI0