Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss and I delve into the intricate dance between pursuing success and nurturing personal life. As entrepreneurs, the quest for a meaningful legacy often leads us down a path of extremes. We talk about some insights on finding equilibrium amidst the chaos of business growth, family commitments, and personal health. Whether you're scaling the heights of your career or seeking satisfaction in the simple things, this conversation offers valuable perspectives on prioritizing what truly counts.

Highlights:

"Be intentional about your seasons...that's important."

"As long as I'm remembered by the kids, I'm good. It's such an ego thing to me."

3. "Being intentional about what you're doing...you're probably going to be okay."

Timestamps:

00:00 -Weather & Life's Storms

02:22 -The Legacy Question

05:55 -Wealth vs. Health

07:20 -Entrepreneurial Extremes

09:05 -Life's Balancing Act

10:00 -Yearly Planning for Balance

14:00 -Practical Balance Tips

16:02 -Wealth's Diminishing Returns

18:08 -100 Million: A Turning Point?

20:50 -Legacy's Ephemeral Nature

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

/ rolandfrasier

📱 Facebook:

Welcome to Business Lunch! Join Roland and Ryan as they discuss the changing landscape of subscription businesses. This episode is a must-listen for entrepreneurs, business owners, investors, and anyone interested in understanding why the subscription model that once seemed like a golden ticket is now facing serious challenges. Learn how to adapt your business strategy in an era of subscription fatigue and changing consumer preferences.

Highlights:

"If you're not a utility, you're probably a nice to have."

"Consumers don't love subscriptions. Businesses and investors do."

"The time to value needs to be measured in minutes, if not seconds."

"Shadow Subscription Revenue is the new game in town."

Timestamps:

00:00 - Introduction

0:01:02 - Discussing the JP Morgan Stock Recommendation

0:02:55 - Amazon's Role in Online Purchasing Trust

0:06:33 - Subscription Fatigue and Pandemic Impact

0:11:51 - Macroeconomic Factors Affecting Subscription Value

0:16:47 - Post-Subscription Economy Models

0:20:27 - Result-Based Subscription Pricing

0:22:34 - Advice for Struggling Subscription Businesses

0:25:30 - Valuation and Recurring Revenue Insights

0:27:47 - Alternative Approaches to Recurring Revenue

0:28:15 - Conclusion and

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

/ rolandfrasier

📱 Facebook:

Welcome to a new episode of Business Lunch! On today’s episode, Ryan Deiss unpacks the full story behind his viral “retirement” post, a headline that unexpectedly ignited controversy, curiosity, and massive engagement. He shares the real reason behind DigitalMarketer’s major pivot, the behind-the-scenes chaos of a misfired email campaign, and the strategic follow-through that turned a happy accident into one of their most successful promotions ever. If you want to learn how to harness viral attention and turn it into real revenue, this episode is a masterclass in doing exactly that.

Highlights:

“I’m retiring from digital marketing and taking my company down with me.”

“It was a forcing function for me to finally stop doing what I always defaulted to.”

“We’re not training people anymore. We’re training AI.”

“The post was an accident. What happened after? That was strategy.”

Timestamps:

00:00 From 1999 to Now: A Marketing Journey

02:42 The Viral “Retirement” Post

05:00 The Unexpected Reactions

08:19 Why DigitalMarketer Had to Pivot

12:41 Email Chaos Behind the Scenes

15:00 Handling a Viral Moment in Real Time

20:00 Lessons From the Comments Section

24:06 What Ryan Would Do Differently Next Time

7:32 The 77% Opt-in Rate Town Hall

31:53 Retiring With a Final Offer

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

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