Business Lunch

De: Roland Frasier
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  • Resumen

  • How much more successful would you be if you had lunch once a week with an insanely successful entrepreneur who shared their biggest secrets on how they think and achieve success? Well, now you can! Grab your seat at the table as successful entrepreneurs reveal their step-by-step strategies, fascinating stories, travel hacks and other delicious tidbits each week with serial entrepreneur/business strategist, Roland Frasier.
    Copyright 2025 Roland Frasier
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Economía Finanzas Personales Gestión y Liderazgo Liderazgo
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Episodios
  • Micro Ownership: A New Way to Motivate Employees

    Micro Ownership: A New Way to Motivate Employees
    Mar 12 2025

    Welcome to a new episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss explore an innovative "micro ownership" concept that allows teams to bid on improving specific business metrics. The strategy aims to inject entrepreneurial spirit into organizations by giving teams the opportunity to take ownership of key performance indicators, with potential financial rewards tied to their success.

    Highlights:

    "We wish that our employees acted more like owners."

    "It's designed to create this result."


    "Identify three to five key metrics that directly impact profit."


    "How do we inject some entrepreneurial life into companies?"


    Timestamps:

    00:00 Introducing Micro Ownership

    03:07 Discussing the Founders' Board Member's Idea

    06:11 Employees Acting Like Owners

    07:26 Identifying Profit-Impacting Metrics

    10:15 Initial Thoughts and Potential Challenges

    12:20 Developing a Bidding Mechanism

    14:21 Bonus Distribution and Team Incentives

    17:47 Potential Consequences for Not Meeting Goals

    19:24 Maintaining Entrepreneurial Spirit in Growing Companies


    CONNECT

    • Ask Roland a question HERE.

    RESOURCES:

    • 7 Steps to Scalable workbook

    • Get my book, Zero Down, FREE

    To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

    Connect with me on social:

    🎵 TikTok:

    / rolandfrasier

    📸 Instagram:

    / rolandfrasier

    📱 Facebook:
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    24 m
  • Duo's Demise: Duolingo's Viral Rebranding Stunt

    Duo's Demise: Duolingo's Viral Rebranding Stunt
    Mar 4 2025

    Welcome to a new episode of Business Lunch! In this episode, Ryan and Roland dive into the fascinating world of brand marketing, using Duolingo's recent "killing" of their mascot Duo as a springboard. They explore the nuances of rebranding, the power of storytelling in marketing, and discuss strategies for creating memorable brand identities - from founder-led campaigns to fictional spokescharacters.

    Highlights:

    "Most rebrands are astoundingly stupid. They're self-congratulatory."

    "If you're going to do a brand change, at least have some fun with it."


    "The founder is typically going to be the most effective key person of influence."


    "Tell a story, not just an announcement."


    Timestamps:

    00:00 Intro and Personal Updates

    04:27 The Duolingo Duo Death Story Begins

    10:07 Marketing Strategies Behind the Mascot's Demise

    17:57 Brand Changes and Earned Media

    22:45 The Power of Founder-Led Campaigns

    29:37 Celebrity Endorsements and Equity Stakes

    31:20 The GEICO Model: Multiple Fictional Characters

    34:58 Principles of Effective Rebranding

    36:33 Predictions for Duo's Future

    38:23 The Ultimate Goal: Brand Exposure


    CONNECT

    • Ask Roland a question HERE.

    RESOURCES:

    • 7 Steps to Scalable workbook

    • Get my book, Zero Down, FREE

    To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

    Connect with me on social:

    🎵 TikTok:

    / rolandfrasier

    📸 Instagram:

    / rolandfrasier

    📱 Facebook:
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    42 m
  • Elon Musk, Risk-Taking, and the Power of High Agency in Business

    Elon Musk, Risk-Taking, and the Power of High Agency in Business
    Feb 28 2025

    Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the concept of "high agency" - exploring what makes certain individuals stand out in business, how to identify and nurture high agency behavior, and why it matters for organizational success. The conversation ranges from personal anecdotes about challenging workplace norms to a strategic discussion about building innovative teams.

    Highlights:

    "The only unacceptable thing is, 'That's just the way it's always been done.'"

    "If you're butting heads with them because the status quo seems wrong to them, that's an opportunity, not a threat."


    "I want everybody to know the reason that we do something, the why behind it."


    "Most tests probably won't work better - that's the whole point of having a control."


    Timestamps:

    00:00 Introduction

    04:41 Defining "High Agency" Concept

    09:03 Elon Musk as a High Agency Example

    13:01 The Importance of Good Judgment

    18:17 Personal Work Histories and Agency

    22:23 Creating Environments That Foster Agency

    28:50 Can High Agency Be Taught?

    32:48 Balancing Testing and Control in Organizations

    35:45 Conclusion


    CONNECT

    • Ask Roland a question HERE.

    RESOURCES:

    • 7 Steps to Scalable workbook

    • Get my book, Zero Down, FREE

    To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

    Connect with me on social:

    🎵 TikTok:

    / rolandfrasier

    📸 Instagram:

    / rolandfrasier

    📱 Facebook:
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    38 m

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Imagen de perfil para James Hill

Find that Critical Blend - PROFIT & GROWTH

You absolutely nailed it! I’ve found it’s easy to grow virtually any business when you don’t have to worry about TODAY’S PROFIT… pay amazing comp with perks and invest in crazy growth and just call it R&D to justify it, Rapid growth at all cost often turns out to be no different than buying a bunch of Powerball tickets every week until you either hit it big or go broke.
Disciplined growth with an eye on generating real value every quarter, (defined as cash returned or available to be returned to your investors or reinvested in REAL opportunities that have a high confidence of impressive ROI) takes real skill and discipline!

Cash is king when running a business - only because nothing else matters when you’re out of cash… out of cash=out of business. Your metric helps strike that critical blend between profit and growth so we don’t run out of cash chasing the growth squirrel.
In strong Bull markets high growth can attract some investors and seems sexy but a high compounded profit growth rate is ALWAYS appealing to sophisticated investors.

Brilliant as always! Thank you for the continued guidance and healthy reminders.

Jim Hill - Trajector

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