Too many business owners are throwing offers into the void and hoping for the best. No tracking. No metrics. Just vibes.

In this episode, I talk about why that approach is... unwise (to put it mildly), and break down exactly what you should be tracking, from website traffic to bounce rates to what your email subscribers are actually doing (or not doing).

You don’t need a degree in data science. But if you want to stop pissing in the wind, you do need to start paying attention. I give you the simple metrics to track, how to use them, and how this kind of insight gives you the power to tweak and grow instead of flapping.

Track that shit. Then test, tweak, and actually build something that works.

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This week, I’m talking about something that stalls more businesses than a dodgy Wi-Fi connection: the obsession with perfection. Tweaking, planning, polishing...and never actually launching.

In this episode, I talk about why getting your idea out there fast (even if it’s a bit scrappy) will serve you far better than sitting on it until it’s “just right”. I introduce the concept of the MVP, that’s Minimal Viable Product, and explain why it’s the most powerful tool in your early-stage business arsenal.

You’ll hear a bloody great story about the guy who built a billion-dollar shoe company without actually owning any shoes (at first). If you're stuck in the thinking phase, this is your nudge to move. Create. Share. Tweak. Repeat. Perfection can wait.

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Why the hell are so many people on LinkedIn not telling us what they actually do for a living?!

In this episode, I climb back on my soapbox to call out:

💀 Storytelling with no point
💀 Oversharing in the name of “authenticity”
💀 Sad-fishing and rage-baiting
💀 And the batshit concept that maybe, just maybe, you should make it easy for people to understand what you actually do.

Here's a guide for how not to suck at LinkedIn, especially if you’re trying to land clients and not just attention.

If you’ve ever read a post and thought “what the fuck did I just read?”, this one’s for you. If you’ve ever worried about showing up online without trauma-dumping your life story, this one’s especially for you.

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