E&I Host: Dennis Hyde, E&I Category Marketing Manager
Guest: Jeff Hunt, Partner at Legend Labs

In this episode of Cooperatively Speaking, E&I’s Dennis Hyde is joined by Jeff Hunt, founder of Legend Labs and author of Brand Under Fire: A New Playbook for Crisis Management in the Digital Age. Legend Labs specializes in branding and campus crisis assessments and management. Jeff discusses how, in today's digital era, local incidents can rapidly escalate into global news. He outlines essential principles for institutions to authentically and transparently manage crises with speed and agility. Additionally, Jeff explains how Legend Labs assists schools in conducting vulnerability assessments to identify and address potential crisis points. This podcast discusses campus crisis issues and strategies for addressing the challenges that keep college presidents up at night.

Relevant Links:

• E&I Legend Labs Contract
• Legend Labs Website

Cooperatively Speaking is hosted by E&I Cooperative Services, the only member-owned, non-profit procurement cooperative exclusively focused on serving the needs of education. Visit our website at www.eandi.org/podcast.

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This podcast is for informational purposes only. The views expressed in this podcast may not be those of the host(s) or E&I Cooperative Services.