• Blurbs.ai is Reimagining the Tech Vendor Discovery Process with Sean Simon at eTail 2025

  • Apr 18 2025
  • Duración: 16 m
  • Podcast

Blurbs.ai is Reimagining the Tech Vendor Discovery Process with Sean Simon at eTail 2025

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  • Resumen

  • My conversation with Sean Simon, Founder of Blurbs.ai, at focuses on the importance of empowering buyers by providing them with the necessary tools and information for self-research, highlighting a significant trend where a majority of buyers prefer to conduct their own research before making purchasing decisions.


    Takeaways

    • 80% of buyers prefer to do the research themselves.
    • Providing tools for self-research is crucial.
    • Buyers need information in the early stages.
    • Empowerment leads to informed decision-making.
    • Self-service tools enhance buyer experience.
    • Understanding buyer preferences is key.
    • Information accessibility is essential.
    • Market insights drive product development.
    • Supporting buyers fosters trust and loyalty.
    • The trend of self-research is growing.


    Chapters

    00:00
    Introduction to E-commerce and Consultancy

    19:37
    Challenges in the RFI Process

    22:38
    Navigating Buzzwords in Marketing Technology

    25:39
    The Role of AI in Buyer Research

    28:44
    Educating Buyers on Vendor Selection

    31:21
    Future of Blurbs.ai and Trade Shows
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