• Behind the Curtain of AI in eCommerce – Why Good Data is the Key to Staying Competitive with Rochelle Thielen

  • Feb 25 2025
  • Duración: 30 m
  • Podcast

Behind the Curtain of AI in eCommerce – Why Good Data is the Key to Staying Competitive with Rochelle Thielen

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  • Resumen

  • In this conversation, Rochelle Thielen emphasizes the critical role of real-time data in developing effective pricing strategies. She discusses how businesses must adapt quickly to customer expectations and market trends to remain competitive.


    Takeaways

    • Real-time data is essential for effective pricing strategies.
    • Businesses should aim for a deep understanding of customer expectations.
    • Data analysis should be conducted frequently, ideally in real-time.
    • The 24-hour data limit is outdated for top-tier businesses.
    • Understanding market trends is crucial for pricing decisions.
    • Companies need to be proactive rather than reactive in their pricing.
    • Customer insights can lead to more effective pricing strategies.
    • The speed of data analysis can impact business success.
    • Real-time insights can provide a competitive edge.
    • Adapting to customer needs quickly is vital for growth.


    Sound Bites

    • "Understanding of what customers are expecting to see."
    • "It should be so much quicker up to real time."

    Chapters

    00:00
    Introduction to Traject Data and Rochelle's Background

    06:36
    Human Oversight in AI Systems

    14:54
    Trends in Retail Data Usage

    21:48
    AI Democratization for Small Merchants

    27:39
    Popular Products and Closing Thoughts
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