B2B Content Strategist Podcast Por Amy Woods arte de portada

B2B Content Strategist

B2B Content Strategist

De: Amy Woods
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How can B2B marketing teams execute more winning content campaigns? With limited time and resources, what content marketing approaches will generate results and growth? Join Amy Woods, CEO of Content 10x, as she sits down with marketing leaders from B2B technology and professional services organizations. Discover the strategies that lead to a successful content marketing operation – from internal processes, tools, and tech, to outsourcing and working with agencies. If you want to excel as a content marketing leader, this is the show for you. Listen in on inspiring conversations that will encourage you to think differently and help you continuously improve your workflow and overcome your content marketing challenges.Copyright 2023 Content 10x Ltd. Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • Scaling Account-Based Marketing Without Losing the Personal Touch with Jess Larkin
    Jun 3 2025

    What does it really take to make account-based marketing work at scale? For Jess Larkin, Director of Strategic and Financial Services Marketing at Confluent, it’s about building the right team structure, working closely with sales, and getting creative with content – especially when it comes to repurposing.

    In this episode, Jess shares how she turns assets created for a broad audience, like whitepapers and webinars, into highly personalized content for key accounts, and why that approach works better than starting from scratch. She also talks about the role of account pods, finding great vendor partners, and how AI is being used (carefully) to support the process.

    Find out:

    • How to repurpose core assets into one-to-one content for ABM
    • What makes a vendor feel like an extension of your team
    • How to balance in-house strengths with external support
    • How cross-functional account pods support personalized marketing
    • The limits of AI – and why context still matters

    Important Links & Mentions

    • Jess on LinkedIn: https://www.linkedin.com/in/jesslarkin/
    • Confluent: http://confluent.io/
    • Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/
    • B2B Content Strategist: https://www.content10x.com/b2b-content-strategist/
    • Content 10x: https://www.content10x.com/

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    30 m
  • How Purpose Drives Better Content (and Better Conversations) with Michelle Asher
    May 13 2025

    Purpose-driven content is one of the most powerful tools in a B2B marketer’s content strategy – especially when repurposing is part of the plan.

    Michelle Asher, Director of Public Relations and Marketing at LendKey, leads a lean but effective team creating high-impact content. In this episode of B2B Content Strategist, she shares why purpose is the anchor for every piece of content her team produces – from ebooks to newsletters to their 22-minute podcast – and how that clarity drives better content, smarter content repurposing, and more meaningful conversations.

    We also explore how AI tools like ChatGPT fit into their workflow, the importance of fact-checking, and the role of Canva in speeding up content production without compromising on brand.

    Find out:

    • How to create purpose-driven content that fuels repurposing
    • Tips for repurposing podcast episodes into video, email, and social content
    • What makes an ebook easier to break down into multiple formats
    • Why every marketer should fact-check AI-generated content
    • How Canva supports faster content production without sacrificing brand consistency

    Important Links & Mentions

    • Michelle on LinkedIn https://www.linkedin.com/in/michelleasherpr/
    • LendKey https://www.lendkey.com/
    • Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
    • B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
    • Content 10x: https://www.content10x.com/

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    32 m
  • Strategy and Substance in B2B Content with Catherine Censor
    Apr 24 2025

    What makes content worth repurposing? According to Catherine Censor, Principal and Content Strategist at Cerity Partners, it all comes down to one thing: substance. In this episode, Catherine shares why she’s format-agnostic when it comes to content – and how solid thinking, originality, and clarity are what truly set repurposable content apart.

    We also explore how she uses AI tools like ChatGPT to repackage ideas, the importance of maintaining quality over quantity, and how her editorial roots continue to influence her B2B approach.

    Find out:

    • Simple questions to ask before repurposing any content
    • A checklist to evaluate whether your content is useful, unique and has real substance
    • How AI tools can support repurposing without replacing original thinking
    • How tools like Grammarly can support editorial consistency
    • Why the future of B2B content lies in quality and differentiation, not shortcuts and quick wins

    Important Links & Mentions

    • Catherine on LinkedIn https://www.linkedin.com/in/catherine-censor/
    • Cerity Partners https://ceritypartners.com/
    • Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
    • B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
    • Content 10x: https://www.content10x.com/

    Más Menos
    31 m
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