
Scaling Account-Based Marketing Without Losing the Personal Touch with Jess Larkin
No se pudo agregar al carrito
Solo puedes tener X títulos en el carrito para realizar el pago.
Add to Cart failed.
Por favor prueba de nuevo más tarde
Error al Agregar a Lista de Deseos.
Por favor prueba de nuevo más tarde
Error al eliminar de la lista de deseos.
Por favor prueba de nuevo más tarde
Error al añadir a tu biblioteca
Por favor intenta de nuevo
Error al seguir el podcast
Intenta nuevamente
Error al dejar de seguir el podcast
Intenta nuevamente
-
Narrado por:
-
De:
Acerca de esta escucha
What does it really take to make account-based marketing work at scale? For Jess Larkin, Director of Strategic and Financial Services Marketing at Confluent, it’s about building the right team structure, working closely with sales, and getting creative with content – especially when it comes to repurposing.
In this episode, Jess shares how she turns assets created for a broad audience, like whitepapers and webinars, into highly personalized content for key accounts, and why that approach works better than starting from scratch. She also talks about the role of account pods, finding great vendor partners, and how AI is being used (carefully) to support the process.
Find out:
- How to repurpose core assets into one-to-one content for ABM
- What makes a vendor feel like an extension of your team
- How to balance in-house strengths with external support
- How cross-functional account pods support personalized marketing
- The limits of AI – and why context still matters
Important Links & Mentions
- Jess on LinkedIn: https://www.linkedin.com/in/jesslarkin/
- Confluent: http://confluent.io/
- Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/
- B2B Content Strategist: https://www.content10x.com/b2b-content-strategist/
- Content 10x: https://www.content10x.com/
adbl_web_global_use_to_activate_T1_webcro805_stickypopup
Todavía no hay opiniones