• Analysis of the IKEA Gift Card Program - GCR EP8

  • Jan 8 2025
  • Duración: 32 m
  • Podcast

Analysis of the IKEA Gift Card Program - GCR EP8

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  • Resumen

  • Discover how IKEA, the global leader in furniture, leverages the power of gift cards in its B2C and B2B strategies.


    This episode explores:

    • The strengths and weaknesses of IKEA's gift card program: SEO, website visibility, customer journey, and transaction security.

    • The differences across European markets: A detailed analysis of France, Germany, Italy, and the UK.

    • B2B challenges: Opportunities, limitations, and the importance of automation to boost efficiency.

    • Strategic recommendations: From European centralization to optimizing purchase journeys, discover our advice for maximizing the potential of IKEA's gift cards.

    With clear insights and concrete examples, this podcast is an essential resource for understanding the dynamics of gift cards in a competitive industry.


    Our links:

    Don’t forget to subscribe to the monthly newsletter where Emilie shares her daily insights and reflections on the market, strategies, innovations, and operations:https://content.buybox.net/en/gift-card-navigator

    To contact us, click here: https://www.buybox.net/en/contact

    Our LinkedIn: https://www.linkedin.com/company/buybox/


    Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.
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