• AI + Culture + Strategy

  • Apr 15 2025
  • Duración: 42 m
  • Podcast

AI + Culture + Strategy

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  • Resumen

  • In this episode of The Backstory on Marketing and AI, we explore how AI is transforming the way marketers develop strategy, conduct research, and bring campaigns to life. We uncover how a purpose-built AI marketing OS can empower teams to generate insights, test creative, track cultural shifts, and optimize campaigns—all through agentic AI and LLMs trained on brand-specific logic.

    This conversation covers:

    · How marketers can build trust in AI outputs

    · Why AI should be seen as an input synthesizer, not a magic bullet

    · The role of "explainability" in selling AI-derived ideas internally

    · How Opus Intelligence uses role-specific agents to cut research time by 75%

    · Why cultural relevance must be trained into your AI stack

    · How to scale content without sacrificing strategic insight

    · Why marketers need to move beyond “AI as a buzzword”

    This episode is a crash course in strategic, brand-aligned AI use that respects both the art and science of marketing.

    Click here to view the video.
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