What if making $81k a month as a fractional CMO isn't the dream you think it is? In this episode of The Fractional CMO Show, Casey uncovers the hidden challenges behind high-earning solo practices—and how to build a sustainable, scalable business instead. From avoiding burnout to leveraging AI, structuring client engagements, and pricing your services for long-term success, Casey shares the playbook for thriving as a fractional executive. Don't just chase revenue—build a career that lasts. Tune in now!

Here’s what we talked about:

• Why having too many clients in different niches leads to inefficiency.

• The challenge of context switching and why focusing on a niche is crucial.

• The evolving role of AI in marketing execution and business management.

• The downside of overspending on expensive tools and platforms early on.

• The shift from "fraction of the cost" to "everything you need."

• How to structure marketing teams efficiently for growth.

• Selling outcomes, not hours—why hourly rates diminish your value.

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We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!

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Connect with Casey Stanton:

LinkedIn: https://www.linkedin.com/in/caseystanton/

Website: https://caseystanton.com/