Uncopyable
How to Create an Unfair Advantage over Your Competition
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Uncopyable
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Narrado por:
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Jeff Moon
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De:
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Steve Miller
Acerca de esta escucha
What separates average businesses from extraordinarily successful ones?
Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt".
Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy-washy phrase...a vague generality with no meaningful specific.
Better pricing? You're kidding, right? The company that lives on price dies on price.
More harsh reality: Almost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition.
The solution?
You must create an uncopyable attachment with your customers. They must see you as not only delivering a superior product but also as a high-value relationship they simply cannot get anywhere else.
In Uncopyable, Steve Miller compellingly argues that new advantage isn't found by going "outside the box" - you must actually build your own box.
Uncopyable will guide you to achieving an unfair and enduring competitive advantage.
©2020 Steve Miler (P)2020 Steve MillerLos oyentes también disfrutaron...
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All In
- How Great Leaders Build Unstoppable Teams
- De: Mike Michalowicz
- Narrado por: Mike Michalowicz
- Duración: 7 h y 39 m
- Versión completa
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General4.5 out of 5 stars 81
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Narración:4.5 out of 5 stars 75
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Historia4.5 out of 5 stars 75
ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
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5 out of 5 stars
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Mike Always Delivers
- De Carlos en 04-03-24
De: Mike Michalowicz
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UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- De: Scott Stratten, Alison Stratten
- Narrado por: Allison Stratten, Scott Stratten
- Duración: 6 h y 51 m
- Versión completa
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General4.5 out of 5 stars 54
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Narración:4.5 out of 5 stars 46
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Historia4.5 out of 5 stars 46
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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5 out of 5 stars
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Authentic and genuine people
- De Karin Bertelsen en 06-30-20
De: Scott Stratten, y otros
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
- Versión completa
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General4 out of 5 stars 58
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Narración:4 out of 5 stars 46
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Historia4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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5 out of 5 stars
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Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
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The 10 Stories Great Leaders Tell
- Ignite Reads
- De: Paul Smith
- Narrado por: Paul Smith
- Duración: 1 h y 17 m
- Versión completa
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General4.5 out of 5 stars 104
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Narración:4.5 out of 5 stars 90
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Historia4.5 out of 5 stars 89
Paul Smith is one of the world's leading experts in business storytelling. He teaches people how to be more effective leaders by communicating their company's important mission, inspiring creativity, and earning the trust of valued stakeholders. The 10 Stories Great Leaders Tell explores the journey behind success and breaks down not just the importance of your company's story, but how to craft compelling ones of your own.
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5 out of 5 stars
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So worth it
- De Ola en 07-25-22
De: Paul Smith
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- De: Brian Kurtz
- Narrado por: Brian Kurtz
- Duración: 8 h y 43 m
- Versión completa
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General4.5 out of 5 stars 176
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Narración:4.5 out of 5 stars 154
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Historia5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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5 out of 5 stars
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1 of the best books on marketing - highly recommended
- De Patrick J. Stiles en 12-13-19
De: Brian Kurtz
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Meatball Sundae
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 4 h y 51 m
- Versión completa
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General4 out of 5 stars 236
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Narración:4.5 out of 5 stars 72
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Historia4 out of 5 stars 70
New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
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2 out of 5 stars
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Meatball Godin
- De Oliver Nielsen en 09-11-08
De: Seth Godin
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- De: Rob Walker
- Narrado por: Robert Fass
- Duración: 9 h y 21 m
- Versión completa
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General3.5 out of 5 stars 155
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Narración:4 out of 5 stars 56
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Historia4 out of 5 stars 53
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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4 out of 5 stars
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Lets you in on the secret...
- De Jeff en 07-06-08
De: Rob Walker
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The Customer Service Revolution
- Overthrow Conventional Business, Inspire Employees, and Change the World
- De: John R. DiJulius III
- Narrado por: Joel Richards
- Duración: 4 h y 54 m
- Versión completa
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General5 out of 5 stars 32
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Narración:5 out of 5 stars 28
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Historia5 out of 5 stars 28
In The Customer Service Revolution, DiJulius points out how numerous companies have made customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the customer - which ultimately permeates into people’s personal lives at home and in their communities.
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5 out of 5 stars
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Phenomenal practical guidance to taking care of our customers!
- De Nathan Unruh en 07-09-24
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Think Big, Act Bigger
- The Rewards of Being Relentless
- De: Jeffrey W. Hayzlett, Jim Eber
- Narrado por: Jeffrey Hayzlett
- Duración: 5 h y 40 m
- Versión completa
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General4.5 out of 5 stars 49
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Narración:4.5 out of 5 stars 44
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Historia4.5 out of 5 stars 43
The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
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5 out of 5 stars
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great book
- De MR.Salter en 03-16-16
De: Jeffrey W. Hayzlett, y otros
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- De: David Newman
- Narrado por: David Newman
- Duración: 8 h y 10 m
- Versión completa
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General4 out of 5 stars 94
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Narración:4 out of 5 stars 82
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Historia4.5 out of 5 stars 81
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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3 out of 5 stars
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GOOD Book. However...
- De ala en 08-03-14
De: David Newman
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- De: Jeff Henderson, John C. Maxwell - foreword
- Narrado por: Jeff Henderson
- Duración: 5 h y 45 m
- Versión completa
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General5 out of 5 stars 419
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Narración:5 out of 5 stars 360
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Historia5 out of 5 stars 356
Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.
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5 out of 5 stars
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WOW!
- De Keehsa en 03-03-20
De: Jeff Henderson, y otros
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- De: Nicholas J. Webb
- Narrado por: James Foster
- Duración: 7 h y 1 m
- Versión completa
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General4.5 out of 5 stars 177
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Narración:4.5 out of 5 stars 162
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Historia4.5 out of 5 stars 161
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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5 out of 5 stars
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Must read if you are looking for a way to improve your business
- De Anonymous User en 05-06-20
De: Nicholas J. Webb
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The Innovation Secrets of Steve Jobs
- De: Carmine Gallo
- Narrado por: Sean Mangan
- Duración: 8 h y 24 m
- Versión completa
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General4 out of 5 stars 523
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Narración:4 out of 5 stars 428
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Historia4 out of 5 stars 424
In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
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1 out of 5 stars
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awful
- De Thomas en 10-15-11
De: Carmine Gallo
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High-Hanging Fruit
- Build Something Great by Going Where No One Else WIll
- De: Mark Rampolla
- Narrado por: Mark Rampolla
- Duración: 6 h y 51 m
- Versión completa
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General5 out of 5 stars 93
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Narración:5 out of 5 stars 77
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Historia5 out of 5 stars 77
When Mark Rampolla filled a notebook with potential start-up ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the US. While taking on the beverage industry was a big goal - high-hanging fruit - it was worth the risk.
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1 out of 5 stars
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10 Chapter Infomercial
- De KIM WILLIAMSON en 02-16-20
De: Mark Rampolla
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Often Wrong, Never in Doubt
- Unleash the Business Rebel Within
- De: Donny Deutsch, Peter Knobler
- Narrado por: Peter Knobler
- Duración: 5 h y 13 m
- Versión resumida
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General4 out of 5 stars 89
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Narración:4 out of 5 stars 29
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Historia4 out of 5 stars 28
Often Wrong, Never in Doubt is an inspirational book from one of America's most colorful and exciting entrepreneurs. Donny Deutsch lays out the core principles that propelled him to create tremendous wealth, build a huge and influential business, and become a national personality.
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4 out of 5 stars
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Deutsch is cool!
- De Michael en 10-27-05
De: Donny Deutsch, y otros
Lo que los oyentes dicen sobre Uncopyable
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Amazon Customer
- 01-12-23
Good read
Fast but informative read. I would definitely read more from this author. Will listen to tíos again
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- porter052580
- 03-13-21
Solid Information
Business books are a dime a dozen. Uncopyable is solid in the information it provides and how it presents it. Every chapter has ideas and examples of how to differentiate a company when all the companies in their marketplace look the same. Business owners who read this book will take away a lot of thoughts that they can use to make each of their companies unique and uncopyable.
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