Twitter for Good
Change the World One Tweet at a Time
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Twitter for Good
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Narrado por:
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Karen Saltus
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"Claire's work teaches you to use Twitter for the good you work so hard to achieve." -From the Foreword by Biz Stone
As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago.
Twitter for Good is a groundbreaking book that contains the most effective tactics for tapping into the power of Twitter as a real-time information network. Claire DÍaz-Ortiz, Twitter's head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations around the world. In her time at Twitter, DÍaz-Ortiz has worked with such forward-thinking organizations as Nike, Pepsi, the United Nations, the American Red Cross, charity:water, Room to Read, Partners in Health, the Skoll Foundation, National Wildlife Federation, Kiva, and many, many more.
Filled with dynamic, global examples, Twitter for Good shows how the world's top organizations use the power of Twitter to make a difference. Through DÍaz-Ortiz's T.W.E.E.T. model, which she developed to teach organizations how to excel on Twitter, she lays out the exact framework she teaches around the world.
Step by step, DÍaz-Ortiz walks you through a proven process, showing you:
- Why your organization needs a dedicated Twitter strategy
- The 5-step process that delivers results
- Best practices for using Twitter to catapult your organization's mission
With more than 200 million users world wide, Twitter has established itself as a dynamic force, one that every business and nonprofit organization must understand how to use effectively.
©2011 Claire Diaz-Ortiz (P)2011 Gildan Media CorpLos oyentes también disfrutaron...
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Historia4 out of 5 stars 362
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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5 out of 5 stars
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A misleading Title results in a hidden gem
- De Dean en 10-13-10
De: John Jantsch
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Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 7 h y 53 m
- Versión completa
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General4 out of 5 stars 39
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Narración:4.5 out of 5 stars 35
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Historia4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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3 out of 5 stars
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not quite for audible
- De Andrea en 05-08-16
De: John Jantsch
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Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- De: Michael Port
- Narrado por: Michael Port
- Duración: 9 h y 54 m
- Versión completa
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General4.5 out of 5 stars 198
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Narración:5 out of 5 stars 174
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Historia4.5 out of 5 stars 175
Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
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5 out of 5 stars
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One of the best.
- De Amazon Customer en 02-02-19
De: Michael Port
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Profitable Podcasting
- Grow Your Business, Expand Your Platform, and Build a Nation of True Fans
- De: Stephen Woessner
- Narrado por: Sean Pratt
- Duración: 5 h y 7 m
- Versión completa
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General4.5 out of 5 stars 113
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Narración:4.5 out of 5 stars 98
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Historia4.5 out of 5 stars 98
The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.
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1 out of 5 stars
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Half way thru, nothing worth any of my $$$
- De John Kiz en 12-20-18
De: Stephen Woessner
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
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General4 out of 5 stars 81
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Narración:4 out of 5 stars 75
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Historia4 out of 5 stars 74
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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5 out of 5 stars
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Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- De: Sean Ammirati, Richard Florida - foreword
- Narrado por: Fajer Al-Kaisi
- Duración: 6 h y 57 m
- Versión completa
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General4 out of 5 stars 112
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Narración:4.5 out of 5 stars 95
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Historia4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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5 out of 5 stars
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Awesome book
- De Josh en 04-29-16
De: Sean Ammirati, y otros
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Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
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General4.5 out of 5 stars 306
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Narración:4.5 out of 5 stars 243
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Historia4.5 out of 5 stars 243
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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4 out of 5 stars
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Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
- Versión completa
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General4 out of 5 stars 58
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Narración:4 out of 5 stars 46
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Historia4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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5 out of 5 stars
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Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
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The Art of War
- De: Sun Tzu
- Narrado por: Aidan Gillen
- Duración: 1 h y 7 m
- Versión completa
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General4.5 out of 5 stars 41,971
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Narración:4.5 out of 5 stars 34,781
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Historia4.5 out of 5 stars 34,362
The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.
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5 out of 5 stars
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The actual book The Art of War, not a commentary
- De Nemo71 en 12-31-19
De: Sun Tzu
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The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- De: Ryan Holiday, Stephen Hanselman
- Narrado por: Brian Holsopple
- Duración: 10 h y 6 m
- Versión completa
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General5 out of 5 stars 3,283
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Narración:4.5 out of 5 stars 2,757
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Historia5 out of 5 stars 2,722
Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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2 out of 5 stars
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Not well made as audio
- De Andreas en 12-27-16
De: Ryan Holiday, y otros
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The Mastery of Self
- A Toltec Guide to Personal Freedom
- De: Don Miguel Ruiz Jr.
- Narrado por: Charlie Varon
- Duración: 3 h y 30 m
- Versión completa
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General5 out of 5 stars 4,514
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Narración:5 out of 5 stars 3,752
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Historia5 out of 5 stars 3,732
The ancient Toltecs believed that life, as we perceive it, is a dream. We each live in our own personal dream, and these come together to form the dream of the planet, or the world in which we live. Problems arise when our perception of the dream becomes clouded with negativity, drama, and judgment (of ourselves and others), because it's in these moments of suffering that we have forgotten that we are the architects of our own reality and we have the power to change our dream if we choose.
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5 out of 5 stars
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listen.. .then listen again
- De Casiano en 12-22-16
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My Big TOE: Awakening
- Book One of a Trilogy Unifying Philosophy, Physics, and Metaphysics
- De: Thomas Campbell
- Narrado por: Thomas Campbell
- Duración: 11 h y 11 m
- Versión completa
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General4.5 out of 5 stars 528
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Narración:4.5 out of 5 stars 458
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Historia4.5 out of 5 stars 453
My Big TOE: Awakening, written by a nuclear physicist in the language of contemporary culture, unifies science and philosophy, physics and metaphysics, mind and matter, purpose and meaning, the normal and the paranormal. The entirety of human experience (mind, body, and spirit) including both our objective and subjective worlds is brought together under one seamless scientific understanding.
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2 out of 5 stars
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What a Trip (but to where?)
- De Michael en 11-26-13
De: Thomas Campbell
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The Autobiography of Malcolm X
- As Told to Alex Haley
- De: Malcolm X, Alex Haley
- Narrado por: Laurence Fishburne
- Duración: 16 h y 52 m
- Versión completa
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General5 out of 5 stars 12,676
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Narración:5 out of 5 stars 11,284
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Historia5 out of 5 stars 11,225
Experience a bold take on this classic autobiography as it’s performed by Oscar-nominated Laurence Fishburne. In this searing classic autobiography, originally published in 1965, Malcolm X, the Muslim leader, firebrand, and Black empowerment activist, tells the extraordinary story of his life and the growth of the Human Rights movement. His fascinating perspective on the lies and limitations of the American dream and the inherent racism in a society that denies its non-White citizens the opportunity to dream, gives extraordinary insight into the most urgent issues of our own time.
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4 out of 5 stars
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it's Nearly perfect
- De Kerry en 09-16-20
De: Malcolm X, y otros
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Ho Tactics
- How to MindF**k a Man into Spending, Spoiling, and Sponsoring
- De: G. L. Lambert
- Narrado por: Patrick Stevens
- Duración: 9 h y 12 m
- Versión completa
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General4.5 out of 5 stars 2,108
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Narración:5 out of 5 stars 1,751
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Historia4.5 out of 5 stars 1,736
I have discovered a group of women who refuse to be exploited, are immune to manipulation, and who never settle in the name of love. These ladies know what they want and take what they want by beating men at their own game. Utilizing the secrets exposed in this book, these women gain power, money, and status. Men call them gold diggers, women call them hos, but they call themselves winners. This is the book that society doesn't want you to listen to….
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5 out of 5 stars
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I spent $24,000 in 4 months
- De B.M. en 10-06-18
De: G. L. Lambert
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Helter Skelter
- The True Story of the Manson Murders
- De: Vincent Bugliosi, Curt Gentry
- Narrado por: Scott Brick
- Duración: 26 h y 29 m
- Versión completa
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General4.5 out of 5 stars 10,032
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Narración:4.5 out of 5 stars 8,868
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Historia4.5 out of 5 stars 8,853
Prosecuting attorney in the Manson trial Vincent Bugliosi held a unique insider's position in one of the most baffling and horrifying cases of the 20th century: the cold-blooded Tate-LaBianca murders carried out by Charles Manson and four of his followers. What motivated Manson in his seemingly mindless selection of victims, and what was his hold over the young women who obeyed his orders? Now available for the first time in unabridged audio, the gripping story of this famous and haunting crime is brought to life by acclaimed narrator Scott Brick.
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5 out of 5 stars
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Everything I remembered about the case was wrong..
- De karen en 06-22-12
De: Vincent Bugliosi, y otros
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The Abolitionists
- De: Kellie Carter Jackson, The Great Courses
- Narrado por: Kellie Carter Jackson
- Duración: 2 h y 31 m
- Grabación Original
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General4.5 out of 5 stars 21
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Narración:4.5 out of 5 stars 18
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Historia4.5 out of 5 stars 18
While most of us are familiar with the Underground Railroad, there was much more to the movement than helping individuals escape their bondage. In the eight lectures of The Abolitionists, Professor Kellie Carter Jackson of Wellesley College will bring you along as she traces the history of the fight to end slavery in America, from its relatively quiet origins to the turning point at Harper’s Ferry to the Civil War.
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3 out of 5 stars
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Highly Informative
- De Gilbert M. Stack en 02-23-25
De: Kellie Carter Jackson, y otros
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Medieval Myths & Mysteries
- De: Dorsey Armstrong, The Great Courses
- Narrado por: Dorsey Armstrong
- Duración: 5 h y 6 m
- Grabación Original
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General4.5 out of 5 stars 4,984
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Narración:4.5 out of 5 stars 4,416
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Historia4.5 out of 5 stars 4,390
The 10 enlightening (and often humorous) lectures of Medieval Myths and Mysteries will show you how far from the “dark” times of legend these centuries were. Uncover the facts about the Knights Templar. Reveal the truth behind the tales of legendary creatures like the Questing Beast and the unicorn. Trace the events of the Black Death and the ways it altered the world in its wake, and much more. With Professor Armstrong, you will dig deep into the ways that later generations reshaped the narrative of the medieval years and perpetuated the myths.
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3 out of 5 stars
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Interesting, but centered on Britain
- De Ximena en 04-10-20
De: Dorsey Armstrong, y otros
Lo que los oyentes dicen sobre Twitter for Good
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total3 out of 5 stars
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Ejecución3 out of 5 stars
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Historia3 out of 5 stars
- James
- 10-08-13
Tweet and the World Tweets With You!
I thought that this was one of the few books that I have read that actually taught me something in regards as to how to do "something good" with all of this social media stuff out there.
It's good to see that Twitter is and can be relevant. The author breaks it down, takes her time and helps us to make sense out of the whole Twitter Universe.
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