
The Long Tail
Why the Future of Business Is Selling Less of More
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Narrado por:
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Christopher Nissley
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De:
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Chris Anderson
Acerca de esta escucha
What happens when everything in the world becomes available to everyone? When the combined value of all the millions of items that may sell only a few copies equals or exceeds the value of the few items that sell millions each? When a bunch of kids with no profit motive can record a song or make a video and get the same electronic distribution for it as the most powerful corporation?
Chris Anderson, editor in chief of Wired magazine, first explored "The Long Tail" in an article that has become one of the most influential business essays of our time. Using the worlds of movies, books, and music, he showed how the Internet has made possible a new world in which the combined value of modest sellers and quirky titles equals the sales of the top hits. He coined the term "The Long Tail" to describe this phenomenon, a phrase that's since appeared in boardrooms and media around the world.
"In short, though we still obsess over hits," Anderson writes, "they are not quite the economic force they once were. Where are those fickle consumers going instead? No single place. They are scattered to the winds as markets fragment into a thousand niches."
©2006 Chris Anderson. All rights reserved (P)2006 Hyperion. All rights reserved.Los oyentes también disfrutaron...
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Reseñas de la Crítica
- Winner of Audio Publishers Association 2007 Audie Award, Business Information/Education
"Anderson manages to explain a murky trend in clear language, giving entrepreneurs and the rest of us plenty to think about." (Publishers Weekly)
"Christopher Nissley's reading style fits the content; he's clipped and staccato, like Anderson's writing. His narration is helpful to the listener who prefers not to get bogged down in the theoretical and technical parts of the book." (AudioFile)
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Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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Lets you in on the secret...
- De Jeff en 07-06-08
De: Rob Walker
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Machine, Platform, Crowd
- Harnessing Our Digital Future
- De: Erik Brynjolfsson, Andrew McAfee
- Narrado por: Jeff Cummings
- Duración: 10 h y 57 m
- Versión completa
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In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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Both How AND Why for Techies
- De Dan Collins en 08-11-17
De: Erik Brynjolfsson, y otros
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Blockbusters
- Hit-making, Risk-taking, and the Big Business of Entertainment
- De: Anita Elberse
- Narrado por: Renee Raudman
- Duración: 11 h y 44 m
- Versión completa
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What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL — along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking audiobook, she explains a powerful truth about the fiercely competitive world of entertainment.
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I love the autobook the only thing I have
- De brycesp en 03-31-17
De: Anita Elberse
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
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Matchmakers
- The New Economics of Multisided Platforms
- De: Richard Schmalensee, David S. Evans
- Narrado por: John McLain
- Duración: 6 h y 53 m
- Versión completa
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Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.
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Repetition of one business all the time !
- De Razi T. en 06-03-20
De: Richard Schmalensee, y otros
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The Filter Bubble
- What the Internet Is Hiding from You
- De: Eli Pariser
- Narrado por: Kirby Heyborne
- Duración: 7 h y 32 m
- Versión completa
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In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
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Now in the top 3 best books I've ever read
- De Brian Esserlieu en 05-26-11
De: Eli Pariser
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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- De: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrado por: LJ Ganser
- Duración: 6 h y 17 m
- Versión completa
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The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
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No accompanying PDF?
- De Amazon Customer en 06-21-19
De: Tom Chavez, y otros
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Modern Monopolies
- What It Takes to Dominate the 21st Century Economy
- De: Nicholas L. Johnson, Alex Moazed
- Narrado por: Jonathan Yen
- Duración: 10 h y 7 m
- Versión completa
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What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.
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Mostly notes for myself or highlights of the book
- De Gary H. en 11-16-17
De: Nicholas L. Johnson, y otros
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Googled
- The End of the World as We Know It
- De: Ken Auletta
- Narrado por: Jim Bond
- Duración: 13 h y 53 m
- Versión completa
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In Googled, esteemed media writer and critic Ken Auletta uses the story of Google's rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees.
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Audio production could have been better
- De David en 11-12-09
De: Ken Auletta
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Electronic Dreams
- How 1980s Britain Learned to Love the Computer
- De: Tom Lean
- Narrado por: Mark Meadows
- Duración: 10 h
- Versión completa
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In Electronic Dreams, Tom Lean tells the story of how computers invaded British homes for the first time, as people set aside their worries of electronic brains and Big Brother and embraced the wonder technology of the 1980s. This book charts the history of the rise and fall of the home computer, the family of futuristic and quirky machines that took computing from the realm of science and science fiction to being a user-friendly domestic technology.
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Awesome outline of electronic history
- De Johnny en 09-28-17
De: Tom Lean
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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- De: Mike Hoefflinger
- Narrado por: Nicholas Techosky
- Duración: 7 h y 45 m
- Versión completa
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Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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mainly a tribute to the success of FB
- De Anonymous User en 10-07-18
De: Mike Hoefflinger
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What's Mine Is Yours
- The Rise of Collaborative Consumption
- De: Roo Rogers, Rachel Botsman
- Narrado por: Kevin Foley
- Duración: 8 h y 12 m
- Versión completa
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The recent changes in our economic landscape have only exposed and intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping. From enormous marketplaces such as eBay and Craigslist to emerging sectors such as peer-to-peer lending (Zopa), "swap trading" (Swaptree), and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not only what we consume but how we consume.
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An Important Topic
- De Roy en 11-06-10
De: Roo Rogers, y otros
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Chris Anderson takes you to the front lines of a new industrial revolution as today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop. In an age of custom-fabricated, do-it-yourself product design and creation, the collective potential of a million garage tinkerers and enthusiasts is about to be unleashed, driving a resurgence of American manufacturing. A generation of "Makers" using the Web’s innovation model will help drive the next big wave in the global economy, as the new technologies of digital design and rapid prototyping gives everyone the power to invent.
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Good basic information, but not a lot of good info
- De Tarik Y. en 11-30-12
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- The Ultimate Idea Worth Spreading
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Let’s face it: Recent years have been tough on optimists. Hopes that the Internet might bring people together have been crushed by the ills of social media. Is there a way back? As head of TED, Chris Anderson has had a ringside view of the world’s boldest thinkers sharing their most uplifting ideas. Inspired by them, he believes that it’s within our grasp to turn outrage back into optimism. It all comes down to reimagining one of the most fundamental human virtues: generosity. What if generosity could become infectious generosity?
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I didn't really relate to this
- De Angel Girl en 11-28-24
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The Black Swan, Second Edition: The Impact of the Highly Improbable: With a new section: "On Robustness and Fragility"
- Incerto, Book 2
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A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives. Elegant, startling, and universal in its applications, The Black Swan will change the way you look at the world.
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Interesting, but over the top
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7 Powers
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7 Powers breaks fresh ground by constructing a comprehensive strategy toolset that is easy for you to learn, communicate, and quickly apply. Drawing on his decades of experience as a business strategy adviser, active equity investor and Stanford University teacher Hamilton Helmer develops from first principles a practical theory of strategy rooted in the notion of power, those conditions which create the potential for persistent differential returns. Using rich real-world examples, Helmer rigorously characterizes exactly what your business must achieve to create power.
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"Simple but not simplistic," 7 Powers is powerful
- De Trevor M. en 06-12-19
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The 22 Immutable Laws of Marketing
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As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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Highly recommended, but could use an update.
- De T. M. Castagna en 12-01-15
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Employees that don't take ownership of their work. Friction between departments. Inconsistent results. These are the top challenges that face most businesses today. These common issues create high turnover and force managers into crisis mode where they're consumed putting out daily fires. Over time, the very nature of the business changes and a new culture emerges; one shaped by the lowest level of acceptable behavior. Beyond the Hammer approaches these concerns in two highly engaging sections.
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Relatability
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Chris Anderson takes you to the front lines of a new industrial revolution as today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop. In an age of custom-fabricated, do-it-yourself product design and creation, the collective potential of a million garage tinkerers and enthusiasts is about to be unleashed, driving a resurgence of American manufacturing. A generation of "Makers" using the Web’s innovation model will help drive the next big wave in the global economy, as the new technologies of digital design and rapid prototyping gives everyone the power to invent.
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Good basic information, but not a lot of good info
- De Tarik Y. en 11-30-12
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I didn't really relate to this
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The Black Swan, Second Edition: The Impact of the Highly Improbable: With a new section: "On Robustness and Fragility"
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A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives. Elegant, startling, and universal in its applications, The Black Swan will change the way you look at the world.
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Interesting, but over the top
- De Anonymous User en 08-08-19
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7 Powers
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- De: Hamilton Helmer
- Narrado por: Joel Richards
- Duración: 4 h y 49 m
- Versión completa
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General
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Narración:
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Historia
7 Powers breaks fresh ground by constructing a comprehensive strategy toolset that is easy for you to learn, communicate, and quickly apply. Drawing on his decades of experience as a business strategy adviser, active equity investor and Stanford University teacher Hamilton Helmer develops from first principles a practical theory of strategy rooted in the notion of power, those conditions which create the potential for persistent differential returns. Using rich real-world examples, Helmer rigorously characterizes exactly what your business must achieve to create power.
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"Simple but not simplistic," 7 Powers is powerful
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As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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Highly recommended, but could use an update.
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Beyond the Hammer
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Lo que los oyentes dicen sobre The Long Tail
Con calificación alta para:
Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total
- Marker
- 05-21-07
In depth solid material
The Long Tail is a well-presented, well-researched book describing the democratization of the means of producing and distributing goods and information. The long tail is what Chris Anderson calls the effect of aggregating vast numbers of like items and graphing them as hits and niches in such a way that the chart looks like a 'reverse hockey stick' with the handle being the tail.
In a digital age the cost and ease of producing niche products and media has both redeemed and made irrelevant Karl Marx? critique of capitalist society. We all can virtually own the means of production and we can independently have access to markets without capital, or very much of it.
In an age of search engines we have the ability to filter an unbelievable range of options so that markets can be made from the thinnest quantity of items and to the smallest niche number of consumers. The Long Tail, once irrelevant and inaccessible, now is driving the digital ecomony.
As a listen, the unabridged version can be a little more detail than you might need, but stick with it and the detail will payoff.
Unlike some books of this type, the audible version does not suffer because you cannot visually scan backward to review when the argument becomes too complex. The reader, Christopher Nissley does a great job.
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- Lynne
- 02-07-07
Food for thought
Being in the book industry, we found this thesis thought provoking. It was a challenging but much needed wake up call. Well illustrated with current business innovations and trends, it helped me to appreciate how quickly the world is changing and gave us some ideas on positioning ourselves for the future.
There is quite a following to this book and several websites are devoted to its discussion. Recommended for any business owner, across all industries! A worthy herald of sea-change.
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Ejecución
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- TJW
- 01-03-12
Less is More with the Long Tail
Would you consider the audio edition of The Long Tail to be better than the print version?
The audio version is convenient to listen to.
What other book might you compare The Long Tail to and why?
Free by Chris Anderson
What about Christopher Nissley’s performance did you like?
Clear, concise, and easy to listen to.
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- PLR
- 08-23-07
Really Interesting
This is a really interesting subject and he talks about it with a good use of facts and examples. It really got me thinking.
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- Kimberley
- 04-27-07
All business people need these concepts
As a consumer, I've been delighted with the recent explosion of choices. As a retailer, I've been struggling to take advantage of new technologies to satisfy an expanded internet market.
This book puts the changing business climate into a historical and conceptual perspective that makes sense. They never taught us this in college in the 80's, but today they'd better teach it to business students, because success and survival in today's marketplace requires an understanding of the process described in this book.
Some people understand some of these mechanisms intuitively or hazily, based on their own observations and that may be enough, but seeing the whole concept outlined so clearly, with so many examples is enlightening and inspiring.
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- Pilar
- 03-26-12
Rewiring your brain for the Net Economy
Where does The Long Tail rank among all the audiobooks you’ve listened to so far?
It is very good for understanding the economical model behind new companies such as Google, Facebook and Amazon, and thus rewiring your brain to replicate this kind of success.
What other book might you compare The Long Tail to and why?
It is a good complement for Wikinomics and In the Plex
Which scene was your favorite?
The errors and abuses we have done applying the Pareto Model and the explanation of the new model (Long Tale)
What’s the most interesting tidbit you’ve picked up from this book?
The possibility technologies opens to minorities, evolving from hit parades to niche markets.
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- Nami87
- 05-11-16
Great Ideas posed in this book!
Chris Anderson is a gifted writer and I can't wait to read his other books moving forward!
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- Jonathan
- 12-02-10
Neat Book!
I downloaded (for free, of course) & listened to FREE: A Radical New Price first & then bought this book. Proof that Chris's point of view on the new pricing model is right on! Long tail has some great insights on the entertainment & artistic businesses.
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- Austin W
- 03-25-19
slightly dated but interesting
the stories and references have become slightly dated (for reference they talk about YouTube being 6 months old in the ending interview) but it is still a very succinct and we'll researched book that is performed well by the reader
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- J.B.
- 01-04-15
A Long (but worthy) Tale, About a Long Tail.
Provides a new component to business analysis; in that the tradition factors of marketing no longer provide a full market view. Sale of limited or unique market products can now be readily presented and supplied alongside dominant market products. Each having equal opportunity to reach and be purchased by other distributors and end market purchasers. The study further demonstrates “tail” products in mass can equal and surpass the dominant market products when conglomerated. Think Amazon.
A little dated, a little too redundant and a little too long but an essential understanding to anyone who seeks to market in today's arena; and especially marketing via the web. Don’t let my ratings discourage those who need to consider how to sell a product in today's electronic world. It is not necessarily a fun read, but it is an educational read.
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