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The Facebook Effect (excerpt)

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The Facebook Effect (excerpt)

De: David Kirkpatrick
Narrado por: David Kirkpatrick
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In a little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users - and an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects - even becoming instrumental in political protests.

Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's key executives in researching this fascinating history. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company's remarkable ascent. This is the Facebook story that can be found nowhere else.

Kirkpatrick shows how Zuckerberg refused to compromise, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, and one that has altered politics, business, and even our sense of our own identity. This is the Facebook Effect.

This special edition also includes an exclusive conversation between the author and Randi Zuckerberg, who offers unique insight as a marketer at Facebook and the CEO's sister. You'll hear them talk about major company milestones, high-profile product launches, and the CEO's growth - emotionally and experientially - as a leader. They also discuss the controversial issues surrounding Facebook's privacy policies.

©2010 David Kirkpatrick (P)2010 Audible, Inc.
Ciencia y Tecnología Ciencias Sociales Comercio Comercio Electrónico Economía Historia y Cultura Internet y Redes Sociales Profesionales e Investigadores Tecnología y Sociedad

Lo que los oyentes dicen sobre The Facebook Effect (excerpt)

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this book sucks rocks

this book sucks rocks and no way would i read another book by this author

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esto le resultó útil a 3 personas

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Boring

Trying to delete it from my library.Truly lame. Free isn't always good. You could do better.

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Go away, SPAM

What disappointed you about The Facebook Effect (excerpt)?

That it was forced on me

Any additional comments?

I'm tired of looking at this thing in my library. Get rid of it and don't install things in my account that I'm not interested in.

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horrible. boring. monotony. 😕 do not bother!

I struggled to finish. will ask for a refund FOR SURE. DO NOT BUY. UGH!

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Let us remove from the library.

Let us remove from the library. Silly waste of space. Sillier need for five more words.

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Please take this off my account

I never ordered this I just showed up I'm never going to read it The little I did was horrible. Please remove

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This is Audible's version of Tom.

I don't know why this shit has been in my Library ever since I created my account, and I have not been able to hide or delete it for years. Thanks for your forced shit, Audible. Get it out!

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Why?

Have no interest in Facebook in anyway period. Why?, they controls your truth block anyone who isn’t on there reality. This is a country where we thrive by the difference’s between us, that’s how we learn.

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let me remove this from my device

screw you for forcing me to keep this crap in my audible library you jerks

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why?

This just feels like a maturation fest to facebook. I'm wondering why it was suggested to me.

summary: Zuckerberg is amazing. fucking genius. let me elaborate...

I don't care?

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