
The Apple Way
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
Compra ahora por $11.17
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Grover Gardner
Acerca de esta escucha
Reveals the master plan behind Apple’s revolutionary business model “We don’t underestimate people.... Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it’s a little pricier. People are smart; they figure these things out.” - Steve Jobs
The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own:
- Make the customer and the product king
- Balance manufacturing with delivery logistics
- Motivate and inspire people outside the company to do your marketing and public relations
- Invent new distribution channels
- Decide on your company image and stick to your guns
- Leapfrog the competition
- Learn from both successes and missteps
Los oyentes también disfrutaron...
-
How I Built This
- The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs
- De: Guy Raz
- Narrado por: Guy Raz
- Duración: 10 h y 31 m
- Versión completa
-
General
-
Narración:
-
Historia
Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy’s Pita Chips).
-
-
GET THIS BOOK!
- De Mattye LaSuer en 01-16-21
De: Guy Raz
-
The Four
- The Hidden DNA of Amazon, Apple, Facebook, and Google
- De: Scott Galloway
- Narrado por: Jonathan Todd Ross
- Duración: 8 h y 32 m
- Versión completa
-
General
-
Narración:
-
Historia
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions.
-
-
Pessimistic and narrow minded
- De Patrick en 01-19-18
De: Scott Galloway
-
Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- De: Play Bigger LLC, Dave Peterson, Christopher Lochhead, y otros
- Narrado por: Sean Pratt
- Duración: 8 h y 7 m
- Versión completa
-
General
-
Narración:
-
Historia
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
-
-
The most impactful new thinking of the year
- De Chris Guest en 12-21-16
De: Play Bigger LLC, y otros
-
Disrupt You!
- Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation
- De: Jay Samit
- Narrado por: Jay Samit
- Duración: 8 h y 47 m
- Versión completa
-
General
-
Narración:
-
Historia
Samit has been at the helm of businesses in the ecommerce, digital video, social media, mobile communications, and software industries, helping to navigate them through turbulent economic times and guide them through necessary transformation so that they stay ahead of the curve and profitable. In Disrupt You!, he reveals how specific strategies that help companies flourish can be applied at an individual level. By challenging assumptions, pinpointing one's unique value, and identifying weaknesses in the structure of current industries, anyone can achieve success and lasting prosperity.
-
-
Nothing wrong with his take on entrepreneurship
- De Oliver Nielsen en 09-13-15
De: Jay Samit
-
Becoming Steve Jobs
- The Evolution of a Reckless Upstart into a Visionary Leader
- De: Brent Schlender, Rick Tetzeli
- Narrado por: George Newbern
- Duración: 16 h y 21 m
- Versión completa
-
General
-
Narración:
-
Historia
There have been many books - on a large and small scale - about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others. Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half genius, half jerk from youth, an irascible and selfish leader who slighted friends and family alike.
-
-
"Design is How it Works" -SJ
- De Cynthia en 03-29-15
De: Brent Schlender, y otros
-
Only the Paranoid Survive
- How to Exploit the Crisis Points That Challenge Every Company
- De: Andrew S. Grove
- Narrado por: Jason Leikam
- Duración: 5 h y 15 m
- Versión completa
-
General
-
Narración:
-
Historia
Andy Grove, founder and former CEO of Intel shares his strategy for success as he takes the listener deep inside the workings of a major company in Only the Paranoid Survive. Under Andy Grove's leadership, Intel became the world's largest chip maker and one of the most admired companies in the world. Grove underscores his message by examining his own record of success and failure, including how he navigated the events of the Pentium flaw, which threatened Intel's reputation in 1994, and how he has dealt with the explosions in growth of the internet.
-
-
The better book
- De Everyday Guy en 05-01-22
De: Andrew S. Grove
-
How I Built This
- The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs
- De: Guy Raz
- Narrado por: Guy Raz
- Duración: 10 h y 31 m
- Versión completa
-
General
-
Narración:
-
Historia
Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy’s Pita Chips).
-
-
GET THIS BOOK!
- De Mattye LaSuer en 01-16-21
De: Guy Raz
-
The Four
- The Hidden DNA of Amazon, Apple, Facebook, and Google
- De: Scott Galloway
- Narrado por: Jonathan Todd Ross
- Duración: 8 h y 32 m
- Versión completa
-
General
-
Narración:
-
Historia
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions.
-
-
Pessimistic and narrow minded
- De Patrick en 01-19-18
De: Scott Galloway
-
Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- De: Play Bigger LLC, Dave Peterson, Christopher Lochhead, y otros
- Narrado por: Sean Pratt
- Duración: 8 h y 7 m
- Versión completa
-
General
-
Narración:
-
Historia
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
-
-
The most impactful new thinking of the year
- De Chris Guest en 12-21-16
De: Play Bigger LLC, y otros
-
Disrupt You!
- Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation
- De: Jay Samit
- Narrado por: Jay Samit
- Duración: 8 h y 47 m
- Versión completa
-
General
-
Narración:
-
Historia
Samit has been at the helm of businesses in the ecommerce, digital video, social media, mobile communications, and software industries, helping to navigate them through turbulent economic times and guide them through necessary transformation so that they stay ahead of the curve and profitable. In Disrupt You!, he reveals how specific strategies that help companies flourish can be applied at an individual level. By challenging assumptions, pinpointing one's unique value, and identifying weaknesses in the structure of current industries, anyone can achieve success and lasting prosperity.
-
-
Nothing wrong with his take on entrepreneurship
- De Oliver Nielsen en 09-13-15
De: Jay Samit
-
Becoming Steve Jobs
- The Evolution of a Reckless Upstart into a Visionary Leader
- De: Brent Schlender, Rick Tetzeli
- Narrado por: George Newbern
- Duración: 16 h y 21 m
- Versión completa
-
General
-
Narración:
-
Historia
There have been many books - on a large and small scale - about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others. Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half genius, half jerk from youth, an irascible and selfish leader who slighted friends and family alike.
-
-
"Design is How it Works" -SJ
- De Cynthia en 03-29-15
De: Brent Schlender, y otros
-
Only the Paranoid Survive
- How to Exploit the Crisis Points That Challenge Every Company
- De: Andrew S. Grove
- Narrado por: Jason Leikam
- Duración: 5 h y 15 m
- Versión completa
-
General
-
Narración:
-
Historia
Andy Grove, founder and former CEO of Intel shares his strategy for success as he takes the listener deep inside the workings of a major company in Only the Paranoid Survive. Under Andy Grove's leadership, Intel became the world's largest chip maker and one of the most admired companies in the world. Grove underscores his message by examining his own record of success and failure, including how he navigated the events of the Pentium flaw, which threatened Intel's reputation in 1994, and how he has dealt with the explosions in growth of the internet.
-
-
The better book
- De Everyday Guy en 05-01-22
De: Andrew S. Grove
-
The Google Story
- Inside the Hottest Business, Media, and Technology Success of Our Time
- De: David A. Vise, Mark Malseed
- Narrado por: Stephen Hoye
- Duración: 10 h y 25 m
- Versión completa
-
General
-
Narración:
-
Historia
The Google Story is the definitive account of the populist media company powered by the world's most advanced technology that in a few short years has revolutionized access to information about everything for everybody everywhere.
-
-
Very Good
- De Dean en 08-19-07
De: David A. Vise, y otros
-
Ask Your Developer
- How to Harness the Power of Software Developers and Win in the 21st Century
- De: Jeff Lawson
- Narrado por: Jeff Lawson
- Duración: 9 h y 1 m
- Versión completa
-
General
-
Narración:
-
Historia
Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation.
-
-
Two and Half Stars
- De Anonymous User en 12-16-21
De: Jeff Lawson
-
Play Nice but Win
- A CEO's Journey from Founder to Leader
- De: Michael Dell, James Kaplan
- Narrado por: Michael Dell
- Duración: 10 h y 35 m
- Versión completa
-
General
-
Narración:
-
Historia
In 1984, soon-to-be college dropout Michael Dell hid signs of his fledgling PC business in the bathroom of his University of Texas dorm room. Almost 30 years later, at the pinnacle of his success as founder and leader of Dell Technologies, he found himself embroiled in a battle for his company’s survival. What he’d do next could ensure its legacy — or destroy it completely.
-
-
Not perfect, but worth a listen
- De James S. en 11-09-21
De: Michael Dell, y otros
-
Facebook
- The Inside Story
- De: Steven Levy
- Narrado por: Will Damron
- Duración: 18 h y 57 m
- Versión completa
-
General
-
Narración:
-
Historia
The definitive history, packed with untold stories, of one of America’s most controversial and powerful companies: Facebook. Based on hundreds of interviews from inside and outside Facebook, Levy’s sweeping narrative of incredible entrepreneurial success and failure digs deep into the whole story of the company that has changed the world and reaped the consequences.
-
-
Not a history of Facebook
- De Rodney en 12-02-20
De: Steven Levy
-
Subscribed
- Why the Subscription Model Will Be Your Company's Future - and What to Do About It
- De: Tien Tzuo, Gabe Weisert
- Narrado por: Dan Woren, Tien Tzuo
- Duración: 7 h y 41 m
- Versión completa
-
General
-
Narración:
-
Historia
Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance. Simply put, the world is shifting from products to services. As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses.
-
-
Delivers on 1/2 of its Subtitle
- De AdaManda en 10-09-19
De: Tien Tzuo, y otros
-
No Filter
- The Inside Story of Instagram
- De: Sarah Frier
- Narrado por: Megan Tusing, Sarah Frier
- Duración: 11 h y 20 m
- Versión completa
-
General
-
Narración:
-
Historia
In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: It would make anything you captured look more beautiful. The cofounders cultivated a community of photographers and artisans around the app, and it quickly went mainstream. In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic one billion dollars when Instagram had only 13 employees.
-
-
Well Told Story of the Rise and Reach of Instagram
- De Jenny Jenkins en 05-03-20
De: Sarah Frier
-
Beneath a Surface
- De: Brad Sams
- Narrado por: John T. Lewis
- Duración: 4 h y 3 m
- Versión completa
-
General
-
Narración:
-
Historia
After having failed to create a market for tablets in the early 2000s, Microsoft launched a new hardware effort in 2012 to disastrous results. The company was forced to write down $900 million in inventory, and Surface’s future was in jeopardy. Beneath a Surface tells the inside story of how Microsoft turned its hardware dreams into a reality with new details about the challenges Panos and his team had to overcome as well as the internal politics that nearly killed the brand.
-
-
Interesting
- De Jean en 02-11-19
De: Brad Sams
-
The Bezos Letters
- 14 Principles to Grow Your Business like Amazon
- De: Steve Anderson, Karen Anderson
- Narrado por: Steve Anderson
- Duración: 6 h y 19 m
- Versión completa
-
General
-
Narración:
-
Historia
Amazon is the fastest company ever to reach $100 billion in sales, and they didn’t reach that landmark by staying in their comfort zone. Risk-taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed: “I have not failed. I've just found 10,000 ways that won't work.” Like Edison, Amazon’s founder Jeff Bezos has also linked experimentation and failure with growth and success.
-
-
This book is GOLD
- De Anonymous User en 01-06-24
De: Steve Anderson, y otros
-
The Innovation Secrets of Steve Jobs
- De: Carmine Gallo
- Narrado por: Sean Mangan
- Duración: 8 h y 24 m
- Versión completa
-
General
-
Narración:
-
Historia
In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
-
-
awful
- De Thomas en 10-15-11
De: Carmine Gallo
-
Always Day One
- How the Tech Titans Plan to Stay on Top Forever
- De: Alex Kantrowitz
- Narrado por: Alex Kantrowitz
- Duración: 6 h y 9 m
- Versión completa
-
General
-
Narración:
-
Historia
At Amazon, "Day One" is code for inventing like a startup, with little regard for legacy. Day Two is, in Jeff Bezos' own words, "stasis, followed by irrelevance, followed by excruciating, painful decline, followed by death." Most companies today are set up for Day Two. They build advantages and defend them fiercely, rather than invent the future. But Amazon and fellow tech titans Facebook, Google, and Microsoft are operating in Day One: They prioritize reinvention over tradition and collaboration over ownership.
-
-
Some good insights but amusingly pro-Amazon
- De Autumn en 03-10-21
De: Alex Kantrowitz
-
Founders at Work
- Stories of Startups' Early Days
- De: Jessica Livingston
- Narrado por: Chelsea Kwoka, full cast
- Duración: 21 h y 46 m
- Versión completa
-
General
-
Narración:
-
Historia
Founders at Work: Stories of Startups' Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal), and Sabeer Bhatia (Hotmail) tell you in their own words about their surprising and often very funny discoveries as they learned how to build a company.
-
-
Wish I had listened to the book sooner.
- De Kindle Customer en 04-11-22
-
Not All Fairy Tales Have Happy Endings
- The Rise and Fall of Sierra On-Line
- De: Ken Williams
- Narrado por: Josh Horowitz
- Duración: 10 h y 25 m
- Versión completa
-
General
-
Narración:
-
Historia
Sierra On-Line was one of the very first computer game companies and at one time dominated the industry. The author, Ken Williams, founded Sierra On-Line with his wife Roberta who went on to create many of the company's best-selling games. Sierra grew from just Ken and Roberta to over 1,000 employees and a fan base that still exists today, despite the fact that the company was torn apart by criminal activities, scandal, and corruption that resulted in jail sentences and the collapse of Sierra.
-
-
a fitting ending to Sierra
- De Darrell en 05-10-21
De: Ken Williams
Relacionado con este tema
-
Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- De: Play Bigger LLC, Dave Peterson, Christopher Lochhead, y otros
- Narrado por: Sean Pratt
- Duración: 8 h y 7 m
- Versión completa
-
General
-
Narración:
-
Historia
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
-
-
The most impactful new thinking of the year
- De Chris Guest en 12-21-16
De: Play Bigger LLC, y otros
-
Ask Your Developer
- How to Harness the Power of Software Developers and Win in the 21st Century
- De: Jeff Lawson
- Narrado por: Jeff Lawson
- Duración: 9 h y 1 m
- Versión completa
-
General
-
Narración:
-
Historia
Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation.
-
-
Two and Half Stars
- De Anonymous User en 12-16-21
De: Jeff Lawson
-
The Art of Business Wars
- Battle-Tested Lessons for Leaders and Entrepreneurs from History's Greatest Rivalries
- De: David Brown
- Narrado por: David Brown
- Duración: 11 h y 56 m
- Versión completa
-
General
-
Narración:
-
Historia
Based on the chart-topping Business Wars podcast, stories, and lessons from history’s greatest business rivalries, interspersed with audio clips from the podcast. Using Chinese military genius Sun Tzu’s strategies as a guide, Brown examines why some companies triumph while others crumble....
-
-
Just a repeat of the pod cast…..
- De Vm2008 en 02-01-22
De: David Brown
-
Trade-Off
- Why Some Things Catch On, and Others Don't
- De: Kevin Maney
- Narrado por: Dennis Holland
- Duración: 6 h y 58 m
- Versión completa
-
General
-
Narración:
-
Historia
In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
-
-
No Trade-Offs for Reading Trade-Off
- De Joshua Kim en 06-10-12
De: Kevin Maney
-
Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- De: David Butler, Linda Tischler
- Narrado por: Peter Berkrot
- Duración: 6 h y 18 m
- Versión completa
-
General
-
Narración:
-
Historia
In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
-
-
Great content, difficult narration
- De nicholas hork en 05-06-15
De: David Butler, y otros
-
Service Games
- The Rise and Fall of SEGA: Enhanced Edition
- De: Sam Pettus
- Narrado por: Tom Racine
- Duración: 17 h y 13 m
- Versión completa
-
General
-
Narración:
-
Historia
New Edition! More content, images, and corrected text and facts. Monochrome edition. Starting with its humble beginnings in the 1950s and ending with its swan-song, the Dreamcast, in the early 2000s, this is the complete history of Sega as a console maker. Before home computers and video game consoles, before the Internet and social networking, and before motion controls and smartphones, there was Sega.
-
-
The Story of the Fall of Sega
- De Austin en 01-05-15
De: Sam Pettus
-
Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- De: Play Bigger LLC, Dave Peterson, Christopher Lochhead, y otros
- Narrado por: Sean Pratt
- Duración: 8 h y 7 m
- Versión completa
-
General
-
Narración:
-
Historia
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
-
-
The most impactful new thinking of the year
- De Chris Guest en 12-21-16
De: Play Bigger LLC, y otros
-
Ask Your Developer
- How to Harness the Power of Software Developers and Win in the 21st Century
- De: Jeff Lawson
- Narrado por: Jeff Lawson
- Duración: 9 h y 1 m
- Versión completa
-
General
-
Narración:
-
Historia
Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation.
-
-
Two and Half Stars
- De Anonymous User en 12-16-21
De: Jeff Lawson
-
The Art of Business Wars
- Battle-Tested Lessons for Leaders and Entrepreneurs from History's Greatest Rivalries
- De: David Brown
- Narrado por: David Brown
- Duración: 11 h y 56 m
- Versión completa
-
General
-
Narración:
-
Historia
Based on the chart-topping Business Wars podcast, stories, and lessons from history’s greatest business rivalries, interspersed with audio clips from the podcast. Using Chinese military genius Sun Tzu’s strategies as a guide, Brown examines why some companies triumph while others crumble....
-
-
Just a repeat of the pod cast…..
- De Vm2008 en 02-01-22
De: David Brown
-
Trade-Off
- Why Some Things Catch On, and Others Don't
- De: Kevin Maney
- Narrado por: Dennis Holland
- Duración: 6 h y 58 m
- Versión completa
-
General
-
Narración:
-
Historia
In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
-
-
No Trade-Offs for Reading Trade-Off
- De Joshua Kim en 06-10-12
De: Kevin Maney
-
Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- De: David Butler, Linda Tischler
- Narrado por: Peter Berkrot
- Duración: 6 h y 18 m
- Versión completa
-
General
-
Narración:
-
Historia
In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
-
-
Great content, difficult narration
- De nicholas hork en 05-06-15
De: David Butler, y otros
-
Service Games
- The Rise and Fall of SEGA: Enhanced Edition
- De: Sam Pettus
- Narrado por: Tom Racine
- Duración: 17 h y 13 m
- Versión completa
-
General
-
Narración:
-
Historia
New Edition! More content, images, and corrected text and facts. Monochrome edition. Starting with its humble beginnings in the 1950s and ending with its swan-song, the Dreamcast, in the early 2000s, this is the complete history of Sega as a console maker. Before home computers and video game consoles, before the Internet and social networking, and before motion controls and smartphones, there was Sega.
-
-
The Story of the Fall of Sega
- De Austin en 01-05-15
De: Sam Pettus
-
Free Prize Inside!
- The Next Big Marketing Idea
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
- Versión completa
-
General
-
Narración:
-
Historia
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
-
-
Another gem from Seth
- De Daryl en 12-29-09
De: Seth Godin
-
The Innovation Secrets of Steve Jobs
- De: Carmine Gallo
- Narrado por: Sean Mangan
- Duración: 8 h y 24 m
- Versión completa
-
General
-
Narración:
-
Historia
In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
-
-
awful
- De Thomas en 10-15-11
De: Carmine Gallo
-
Play Nice but Win
- A CEO's Journey from Founder to Leader
- De: Michael Dell, James Kaplan
- Narrado por: Michael Dell
- Duración: 10 h y 35 m
- Versión completa
-
General
-
Narración:
-
Historia
In 1984, soon-to-be college dropout Michael Dell hid signs of his fledgling PC business in the bathroom of his University of Texas dorm room. Almost 30 years later, at the pinnacle of his success as founder and leader of Dell Technologies, he found himself embroiled in a battle for his company’s survival. What he’d do next could ensure its legacy — or destroy it completely.
-
-
Not perfect, but worth a listen
- De James S. en 11-09-21
De: Michael Dell, y otros
-
The Strategist
- Be the Leader Your Business Needs
- De: Cynthia Montgomery
- Narrado por: Karen White
- Duración: 6 h y 29 m
- Versión completa
-
General
-
Narración:
-
Historia
Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
-
-
Slow going with an odd narrative tone
- De Benson Bumpkin en 08-06-12
-
Losing the Signal
- The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry
- De: Jacquie McNish, Sean Silcoff
- Narrado por: William Hughes
- Duración: 11 h y 29 m
- Versión completa
-
General
-
Narración:
-
Historia
Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed. The rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway.
-
-
Fascinating
- De Gerardo A Dada en 09-05-15
De: Jacquie McNish, y otros
-
The Starfish and the Spider
- The Unstoppable Power of Leaderless Organizations
- De: Ori Brafman, Rod Beckstrom
- Narrado por: Sean Pratt
- Duración: 5 h y 32 m
- Versión completa
-
General
-
Narración:
-
Historia
If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg it grows a new one, and the old leg can grow into an entirely new starfish. The Starfish and the Spider argues that organizations fall into two categories: "spiders", which have a rigid hierarchy, and "starfish", which rely on the power of peer relationships.
-
-
Centralized and decentralized models
- De Chan Meng en 12-07-07
De: Ori Brafman, y otros
-
Who Says Elephants Can't Dance?
- Inside IBM's Historic Turnaround
- De: Louis V. Gerstner Jr.
- Narrado por: Edward Herrmann
- Duración: 8 h y 29 m
- Versión completa
-
General
-
Narración:
-
Historia
In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction, victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.
-
-
Moderate Start, Picks up FAST!
- De Art H en 02-08-05
-
Little Rice
- Smartphones, Xiaomi, and the Chinese Dream
- De: Clay Shirky
- Narrado por: George Backman
- Duración: 3 h y 57 m
- Versión completa
-
General
-
Narración:
-
Historia
Since the 1990s China has been climbing up the ladder of quality, from doing knockoffs to designing its own high-end goods. Xiaomi - its name literally means "little rice" - is landing squarely in this shift in China's economy. But the remarkable rise of Xiaomi from startup to colossus is more than a business story because mobile phones are special. The common desiderata of the global population, mobile phones offer the kind of freedom and connectedness that autocratic countries are terrified of.
-
-
Informative and up to date.
- De Kevin en 01-10-16
De: Clay Shirky
-
Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 14 h y 53 m
- Versión completa
-
General
-
Narración:
-
Historia
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
-
-
The Reality of Reality Check
- De Ben en 08-18-09
De: Guy Kawasaki
-
Meatball Sundae
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 4 h y 51 m
- Versión completa
-
General
-
Narración:
-
Historia
New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
-
-
Meatball Godin
- De Oliver Nielsen en 09-11-08
De: Seth Godin
-
The World Is Flat
- Further Updated and Expanded
- De: Thomas L. Friedman
- Narrado por: Oliver Wyman
- Duración: 27 h y 15 m
- Versión completa
-
General
-
Narración:
-
Historia
When scholars write the history of the world twenty years from now, what will they say was the most crucial development in the first few years of the twenty-first century? The attacks on the World Trade Center on 9/11 and the Iraq war? Or the convergence of technology and events that allowed India, China, and so many other countries to become part of the global supply chain for services and manufacturing, creating an explosion of wealth in the middle classes of the world's two biggest nations?
-
-
If you like cliches...
- De Jonathan Shultz en 09-08-07
-
Machine, Platform, Crowd
- Harnessing Our Digital Future
- De: Erik Brynjolfsson, Andrew McAfee
- Narrado por: Jeff Cummings
- Duración: 10 h y 57 m
- Versión completa
-
General
-
Narración:
-
Historia
In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
-
-
Both How AND Why for Techies
- De Dan Collins en 08-11-17
De: Erik Brynjolfsson, y otros