The 8 Category Levers
How To Build a Massive, Pacific Ocean-Sized Differentiation Moat
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The 8 Category Levers
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Narrado por:
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Jason DeFillippo
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What happens when you take management principles and run them through the category design lens?
What happens when you think about every function in your company and ask, “How is this function helping us design and dominate our category?”
Well...The way you think about each function changes.
One of the big mistakes people make is that they think of category design as some kind of marketing exercise.
When really, category creation, and category design have to do with the entire company. When you can view each of these different levers within your business through a category lens, you can achieve radical differentiation by implementing category design thinking on a 360-degree level.
In this audiobook, you will learn:
- The eight levers of category differentiation, and how each one of them works.
- Why price, branding, and manufacturing are overrated differentiation levers, and which ones you should be focused on improving instead.
- How Royal Canin has grown the pet food category and stolen market share from Hill’s by pushing and pulling multiple category levers.
- How Amazon has turned expenses into revenue streams and achieved an unparalleled level of category differentiation.
And much more!
Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is an actionable guide to creating massive differentiation in your business.
©2021 Category Pirates (P)2022 Category PiratesLos oyentes también disfrutaron...
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Can’t Hurt Me, David Goggins’ smash hit memoir, demonstrated how much untapped ability we all have but was merely an introduction to the power of the mind. In Never Finished, Goggins takes you inside his Mental Lab, where he developed the philosophy, psychology, and strategies that enabled him to learn that what he thought was his limit was only his beginning and that the quest for greatness is unending.
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5 out of 5 stars
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He did it again!
- De Christian C. en 12-06-22
De: David Goggins
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The High 5 Habit
- Take Control of Your Life with One Simple Habit
- De: Mel Robbins
- Narrado por: Mel Robbins
- Duración: 6 h y 57 m
- Versión completa
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General5 out of 5 stars 9,226
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Narración:5 out of 5 stars 8,037
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Historia5 out of 5 stars 7,983
Don't let the title fool you. This isn't a book about high fiving everyone else in your life. You're already doing that. Cheering for your favorite teams. Celebrating your friends. Supporting the people you love as they go after what they want in life. Imagine if you gave that same love and encouragement to yourself. Or even better, you made it a daily habit. You'd be unstoppable. In this book, Mel teaches you how to start high fiving the most important person in your life, the one who is staring back at you in the mirror: YOURSELF.
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3 out of 5 stars
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Narrator issues.
- De Jesse en 10-05-21
De: Mel Robbins
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Kick Ass with Mel Robbins
- Life-Changing Advice from the Author of “The 5 Second Rule”
- De: Mel Robbins
- Narrado por: Mel Robbins
- Duración: 6 h y 25 m
- Versión completa
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General4.5 out of 5 stars 10,818
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Narración:4.5 out of 5 stars 9,485
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Historia4.5 out of 5 stars 9,416
Want more out of life? You're not alone. And best-selling author Mel Robbins is here to help with no-bullshit life and business advice that you won't get anywhere else. This follow-up to The 5-Second Rule - available only in audio - takes the classic talk-show format and elevates it to a premium audio experience. Listen to private, one-on-one coaching sessions between the celebrated motivational speaker and people like you - people who want better relationships, to be healthier and more productive, to get unstuck from destructive habits.
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2 out of 5 stars
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A $26 Podcast
- De Sam Cochrane en 06-01-18
De: Mel Robbins
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The 6 Habits of Growth
- De: Brendon Burchard
- Narrado por: Brendon Burchard
- Duración: 5 h y 4 m
- Grabación Original
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General4.5 out of 5 stars 6,494
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Narración:5 out of 5 stars 5,771
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Historia4.5 out of 5 stars 5,728
The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.
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2 out of 5 stars
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Don’t bother
- De B. Sharpe en 10-30-22
De: Brendon Burchard
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Traction
- Get a Grip on Your Business
- De: Gino Wickman
- Narrado por: Kevin Pierce
- Duración: 6 h y 56 m
- Versión completa
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General4.5 out of 5 stars 7,469
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Narración:4.5 out of 5 stars 6,181
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Historia4.5 out of 5 stars 6,101
Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
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3 out of 5 stars
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this is for 50+ employee companies, not small ones
- De Ryan Taft en 03-06-18
De: Gino Wickman
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The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- De: Ryan Holiday, Stephen Hanselman
- Narrado por: Brian Holsopple
- Duración: 10 h y 6 m
- Versión completa
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General5 out of 5 stars 3,285
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Narración:4.5 out of 5 stars 2,758
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Historia5 out of 5 stars 2,723
Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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2 out of 5 stars
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Not well made as audio
- De Andreas en 12-27-16
De: Ryan Holiday, y otros
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- De: Ryan Daniel Moran
- Narrado por: Ryan Daniel Moran
- Duración: 7 h y 38 m
- Versión completa
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General5 out of 5 stars 3,889
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Narración:5 out of 5 stars 3,359
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Historia5 out of 5 stars 3,343
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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4 out of 5 stars
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Good, but a Little Misleading
- De Chris Love en 11-28-20
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Going Infinite
- The Rise and Fall of a New Tycoon
- De: Michael Lewis
- Narrado por: Michael Lewis
- Duración: 9 h y 35 m
- Versión completa
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General4.5 out of 5 stars 2,194
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Narración:4.5 out of 5 stars 1,965
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Historia4.5 out of 5 stars 1,963
When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side?
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1 out of 5 stars
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really expected more rigor from Michael Lewis
- De Wowhello en 10-04-23
De: Michael Lewis
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The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- De: G. Edward Griffin
- Narrado por: Mark Bramhall
- Duración: 24 h y 21 m
- Versión completa
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General4.5 out of 5 stars 5,998
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Narración:5 out of 5 stars 5,289
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Historia4.5 out of 5 stars 5,286
This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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1 out of 5 stars
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Lost confidence in author
- De Amazon Customer en 07-11-20
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Declutter Your Home and Simplify Your Life
- De: Sophie Largen, The Great Courses
- Narrado por: Sophie Largen
- Duración: 1 h y 17 m
- Grabación Original
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General4 out of 5 stars 312
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Narración:4.5 out of 5 stars 270
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Historia4 out of 5 stars 270
Sophie Largen has made it her passion project to help motivate and encourage others by providing tips for efficient cleaning, organizing, and productivity. This practical guide will walk you through decluttering your spaces step by step. It will help you work through common pitfalls, and it will provide you with a plan for success for achieving a simplified—and more joyous—life.
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3 out of 5 stars
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Not Realistic but It has Some Good Ideas
- De Gilbert M. Stack en 01-05-23
De: Sophie Largen, y otros
![Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind] Audiolibro Por T. Harv](https://m.media-amazon.com/images/I/518pmcMK6SL._SL320_.jpg)
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Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind]
- Domina el juego de la riqueza [Mastering the Inner Game of Wealth]
- De: T. Harv Eker
- Narrado por: Ivan Villanueva
- Duración: 2 h y 17 m
- Versión completa
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General5 out of 5 stars 667
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Narración:5 out of 5 stars 591
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Historia5 out of 5 stars 595
El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.
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3 out of 5 stars
-
El libro está bien, pero ES VERSION RESUMIDA
- De alexnvlp en 08-24-23
De: T. Harv Eker
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Indistractable
- How to Control Your Attention and Choose Your Life
- De: Nir Eyal, Julie Li
- Narrado por: Nir Eyal
- Duración: 5 h y 15 m
- Versión completa
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General4.5 out of 5 stars 9,336
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Narración:4.5 out of 5 stars 7,985
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Historia4.5 out of 5 stars 7,929
In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.
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1 out of 5 stars
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Nothing new...
- De Erica en 12-24-19
De: Nir Eyal, y otros
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Worthy
- How to Believe You Are Enough and Transform Your Life
- De: Jamie Kern Lima
- Narrado por: Jamie Kern Lima
- Duración: 11 h y 26 m
- Versión completa
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General4.5 out of 5 stars 911
-
Narración:4.5 out of 5 stars 843
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Historia4.5 out of 5 stars 843
Author Jamie Kern Lima's first, instant New York Times bestselling book Believe It, captured her journey of going from Denny's waitress to billion-dollar entrepreneur by learning to believe in herself. And now her second, much-anticipated, upcoming book Worthy, is the playbook for how YOU can believe in YOU! If you've ever struggled with self-doubt, felt like you don't have what it takes...or that who you truly are isn't enough, even if you're really good at hiding it from the world, WORTHY is for you.
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5 out of 5 stars
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💫 We're so WORTHY! 🦋 Listen - Read - Share 🔆
- De Diana Yin en 02-22-24
De: Jamie Kern Lima
-
Work It Out
- The New Rules for Women to Get Ahead at Work
- De: Mel Robbins
- Narrado por: Mel Robbins
- Duración: 11 h y 17 m
- Grabación Original
-
General5 out of 5 stars 2,647
-
Narración:5 out of 5 stars 2,326
-
Historia5 out of 5 stars 2,309
Women get mixed messages about how to succeed at work, and research shows that much of the career advice aimed at men doesn't even work for women. We’re left wondering: How do you say no without being labeled difficult? How do you get paid what you’re worth? Should you go for that next big promotion, even though it’ll impact your family? Known for being 2018’s most-booked female speaker in the world and now a nationally-syndicated talk show host, Mel Robbins answers these questions and more with research-based strategies that you can put into action immediately.
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4 out of 5 stars
-
I love Mel Robbins!
- De The Quirky Ferret en 11-05-19
De: Mel Robbins
-
The 10X Mentor
- De: Grant Cardone
- Narrado por: Grant Cardone
- Duración: 11 h y 37 m
- Grabación Original
-
General5 out of 5 stars 1,816
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Narración:5 out of 5 stars 1,616
-
Historia5 out of 5 stars 1,610
In The 10X Mentor, available exclusively in audio via Audible, Grant Cardone—business titan, entrepreneur, real estate mogul, New York Times best-selling author, thought leader, philanthropist, and founder of the 10X Growth Conference—takes listeners underwing to teach them the fundamentals of his success, and not just modest success: We’re talking 10X success.
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1 out of 5 stars
-
Less is More...Sometimes
- De Amazon Customer en 06-21-22
De: Grant Cardone
-
Manifest Now
- De: Idil Ahmed
- Narrado por: Idil Ahmed
- Duración: 4 h y 23 m
- Versión completa
-
General5 out of 5 stars 2,538
-
Narración:5 out of 5 stars 2,143
-
Historia5 out of 5 stars 2,127
Manifest Now provides a step-by-step guide with tools, techniques, and proven strategies to raise your frequency and create the reality you want. This audiobook is designed to guide you through the mental, physical, and spiritual aspects of manifesting and creating all that your heart desires. You'll learn how to start removing mental and emotional blocks so you can rediscover that manifesting is your natural birthright. You'll feel more confident, reconnected, and powerful as you listen.
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5 out of 5 stars
-
This is my first review of 2 years subscribed!
- De Rodrigo en 02-22-19
De: Idil Ahmed
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