Stay Woke, Not Broke
Protect Your Brand in Today's Business Climate
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Stay Woke, Not Broke
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Narrado por:
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Alice Hollins
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De:
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Alison Tedford
Acerca de esta escucha
Learn how to navigate polarizing landscapes and “cancel culture” traps!
Businesses wanting to stay relevant and do the right thing are asking questions such as, “What is ‘woke’ and how can a business be it?” and “How can you avoid a mistake that could get you ‘cancelled’?”
While social justice issues dominated the headlines, author and disability advocate Alison Tedford realized business owners were asking these questions and often didn’t know how to sell with sensitivity, share their stances on social justice issues, or even what their audiences wanted or expected from them. Did they need to take a stand, and if they did, what if they said the wrong thing? Was recovery possible?
This experience saw Tedford develop a program that is, in a nutshell, social justice education for owners of businesses big and small. Stay Woke, Not Broke explains how to create diversity statements, develop content plans for ongoing social justice topics, and moderate your communities to let important conversations take place.
With more than a decade in crosscultural communication and education in the public sector, and several years in the private sector creating content for public education on social history affecting Indigenous people, her experience navigating sensitive topics lends itself to this book.
The downloadable kit includes:
- Checklist: Is your business woke?
- Resources to help you with your business
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- Versión completa
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General4.5 out of 5 stars 58
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Narración:4.5 out of 5 stars 48
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Historia4.5 out of 5 stars 48
The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
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2 out of 5 stars
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Brand propaganda
- De MR A G ADELAAR en 05-22-15
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Stop Selling and Start Leading
- How to Make Extraordinary Sales Happen
- De: James M. Kouzes, Barry Z. Posner, Deb Calvert
- Narrado por: Brian Holsopple
- Duración: 5 h y 17 m
- Versión completa
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General4.5 out of 5 stars 38
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Narración:4.5 out of 5 stars 34
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Historia4.5 out of 5 stars 35
In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly universal agreement on the need for creating value in every step of the buyer’s journey, sellers continue to struggle with how to create that value and connect meaningfully with buyers. New research bridges the gap and reveals the behavioral blueprint for sellers that makes buyers more likely to meet with them - and more likely to buy from them.
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5 out of 5 stars
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Sales leadership 101
- De Sole Trades en 08-29-20
De: James M. Kouzes, y otros
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The Language of Trust
- De: Michael Maslansky
- Narrado por: Michael Maslansky
- Duración: 7 h y 26 m
- Versión completa
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General4.5 out of 5 stars 70
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Narración:4.5 out of 5 stars 57
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Historia4.5 out of 5 stars 57
Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?
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5 out of 5 stars
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Are you communicating or just talking?
- De Shawn en 11-08-10
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Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- De: Brian Signorelli
- Narrado por: Kevin Stillwell
- Duración: 7 h y 14 m
- Versión completa
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General4.5 out of 5 stars 48
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Narración:4.5 out of 5 stars 41
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Historia4.5 out of 5 stars 41
Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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1 out of 5 stars
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Should be titled sales and sales management 101
- De James en 12-11-23
De: Brian Signorelli
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The Power of Presence
- Unlock Your Potential to Influence and Engage Others
- De: Kristi Hedges
- Narrado por: Karen Saltus
- Duración: 7 h
- Versión completa
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General4 out of 5 stars 78
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Narración:4 out of 5 stars 66
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Historia4 out of 5 stars 66
Everyone recognizes leaders with "presence." They stand out for their seemingly innate ability to command attention and inspire commitment. But what is this secret quality they exude, exactly? Executive and CEO coach Kristi Hedges demystifies this elusive trait, revealing that leadership presence is the intersection of outward influencing skills and internal mental conditioning. Using her I-Presence model, the author shows how anyone-regardless of position or personality-can strengthen their impact.
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4 out of 5 stars
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Useful Information, Robotic Presentation
- De Jennifer L. Sullivan en 04-22-15
De: Kristi Hedges
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The Myth of the Nice Girl
- Achieving a Career You Love Without Becoming a Person You Hate
- De: Fran Hauser, Jodi Lipper
- Narrado por: Fran Hauser
- Duración: 5 h y 51 m
- Versión completa
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General4.5 out of 5 stars 790
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Narración:4.5 out of 5 stars 680
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Historia4.5 out of 5 stars 677
In The Myth of the Nice Girl, Fran Hauser deconstructs the negative perception of "niceness" that many women struggle with in the business world. If women are nice, they are seen as weak and ineffective, but if they are tough, they are labeled a bitch. Hauser proves that women don't have to sacrifice their values or hide their authentic personalities to be successful.
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3 out of 5 stars
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meeeh
- De Cindy blunt en 12-04-18
De: Fran Hauser, y otros
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Everybody Matters
- The Extraordinary Power of Caring for Your People Like Family
- De: Bob Chapman, Raj Sisodia
- Narrado por: Steven Menasche
- Duración: 8 h y 51 m
- Versión completa
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General4.5 out of 5 stars 383
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Narración:4.5 out of 5 stars 323
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Historia4.5 out of 5 stars 320
Starting in 1997, Bob Chapman and Barry-Wehmiller pioneered a dramatically different approach to leadership that creates off-the-charts morale, loyalty, creativity, and business performance. The company utterly rejects the idea that employees are simply functions to be moved around, "managed" with carrots and sticks, or discarded at will. Instead Barry-Wehmiller manifests the reality that every single person matters, just like in a family. That's not a cliché on a mission statement; it's the bedrock of the company's success.
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1 out of 5 stars
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A Much Better Read
- De Bob Burton en 12-14-18
De: Bob Chapman, y otros
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Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- De: Jill Konrath
- Narrado por: Jill Konrath
- Duración: 6 h y 15 m
- Versión completa
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General4 out of 5 stars 220
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Narración:4 out of 5 stars 175
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Historia4 out of 5 stars 172
Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
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3 out of 5 stars
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OK sales book with some good take aways
- De Glenn en 05-22-11
De: Jill Konrath
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The Confidence Effect
- Every Woman's Guide to the Attitude That Attracts Success
- De: Grace Killelea
- Narrado por: Karen Saltus
- Duración: 5 h y 20 m
- Versión completa
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General4 out of 5 stars 89
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Narración:4 out of 5 stars 73
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Historia4 out of 5 stars 70
The Confidence Effect helps women speak out, take risks, and assume leadership positions with assurance. The book moves beyond research and statistics to focus on what's really important: how women can become more confident one step at a time. Practical strategies show how to turn job competency into the kind of authentic confidence that gets noticed. Women learn to practice the "Four Rs of Success" - relationships, reputation, results, and resilience....
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1 out of 5 stars
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this book is about business, not confidence
- De Amazon Customer en 11-24-18
De: Grace Killelea
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Extreme Teams
- Why Pixar, Netflix, AirBnB, and Other Cutting-Edge Companies Succeed Where Most Fail
- De: Robert Bruce Shaw
- Narrado por: James Foster
- Duración: 7 h y 4 m
- Versión completa
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General4.5 out of 5 stars 70
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Narración:4.5 out of 5 stars 62
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Historia4.5 out of 5 stars 62
Managers want great teams, but most build them around decades-old ideas and practices made popular by companies that have lost their edge. Extreme Teams looks at the new generation of teams driving growth in today's most innovative firms. They do this by doing things differently: hiring the right person instead of the best person; focusing on one priority while leaving room to explore new ideas; creating an environment where people are comfortable dealing with the uncomfortable.
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2 out of 5 stars
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Extreme Blah
- De Blair C en 05-03-18