Scientific Advertising
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Scientific Advertising
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Narrado por:
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Paul Jones
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This is the complete and unabridged audiobook Scientific Advertising narrated from the original book as written by Claude C. Hopkins. Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book.
Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.
©1923 Claude C. Hopkins (P)2002 Timeless WisdomLos oyentes también disfrutaron...
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You Need to buy Book to get key info
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Lo que los oyentes dicen sobre Scientific Advertising
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Jenna
- 11-15-18
a must-read for agencies and business owners
if you wish to promote your business or someone else's business this is the fundamental framework by which all of your efforts should be governed.
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esto le resultó útil a 2 personas
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- John Rubio, DC
- 10-29-20
Scientific Advertising
Great book to master the fundamentals of direct marketing. Definitely a must have for any serious student.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Kindle Customer
- 03-28-22
One of three Books to save my life
This is one of the best books you can invest in as a future copywriter or someone already in the business. In just two hours, my eyes was opened to psychological techniques I could not find in big money courses.
I will have to keep resisting this book for the rest of my life
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Abdulla Yasir
- 10-24-22
Super Book on Advertising
I really enjoyed the knowledge this book offered on Advertising from a scientific perspective. A must for anyone in the field of Sales.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Anonymous User
- 04-12-20
A should read or listen to.
Any business owner or entrepreneur should familiarize themselves with the concepts covered in this book.
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esto le resultó útil a 1 persona
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia3 out of 5 stars
- Tyler
- 02-05-20
Classics of Underwriting!
Serves as a great foundation and classic to teach the SCIENCE of copywriting and effective (profitable) advertising.
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esto le resultó útil a 1 persona
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Total5 out of 5 stars
- Rodney Albert
- 08-28-20
Deep psychology
Old school but times Wisdom that is even more relevant today with advertising opportunities open to the masses.
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Total4 out of 5 stars
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Ejecución3 out of 5 stars
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Historia5 out of 5 stars
- Faissal Abdallah
- 09-23-20
great basis for what makes ads, newsletters
it helps you note that the main ideas of what works before still works nowadays as well
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Total5 out of 5 stars
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Ejecución4 out of 5 stars
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Historia3 out of 5 stars
- Allen
- 02-20-19
Classic but dry
It's a classic. But the narrator is dry and there's no story at all really. Feels kinda like a textbook.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Jean Cortes Ortiz
- 08-08-22
Indispensable Lessons From A Master Salesman
If you’re looking to understand what makes effective selling, don’t read this book. The lessons of the master Claude Hopkins ring true in today’s noisy fake selling environment.
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