
Preventing Brandslaughter
How to Preserve, Support and Grow Your Brand Asset Value
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Narrado por:
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Spider Graham
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De:
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David Corbin
Acerca de esta escucha
In this Wall Street Journal best-seller, you will be escorted into a story describing the brand as a tangible expression of a top performing culture and how it comes to life when its elements– including the mission–are taken off the wall and put into daily action at all levels and through all individuals in the organization. This occurs and is measured through what David Corbin calls “ABI”–the Audit of Brand Integrity. Are we living our brand?
In Preventing Brandslaughter, Corbin outlines, in the form of a parable–the story of Reliant Hospital–how essential brand is to the credibility and reputation of any organization–attracting, engaging, and keeping top performers, not to mention its overall value.
©2019, 2023 David M. Corbin (P)2023 David M. CorbinLos oyentes también disfrutaron...
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Historia
Adam Stern was a student at a state medical school before being selected to train as a psychiatry resident at one of the most prestigious programs in the country. His new and initially intimidating classmates were high achievers from the Ivy League and other elite universities. Faculty raved about the group as though the residency program had won the lottery, nicknaming them “The Golden Class”, but would Stern ever prove that he belonged? In his memoir, Stern pulls back the curtain on the intense and emotionally challenging lessons he and his fellow doctors learned.
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Thank you for reminding me,
- De Ms D en 12-29-21
De: Adam Stern MD
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Coloring Outside the Lines
- Business Thoughts on Creativity, Marketing, and Sales
- De: Jeff Tobe
- Narrado por: Jeff Tobe
- Duración: 2 h y 48 m
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This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
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Hilarious and Charming, yet still Authentic
- De Michael Beyer en 02-09-23
De: Jeff Tobe
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Be Amazing or Go Home
- Seven Customer Service Habits That Create Confidence with Everyone
- De: Shep Hyken
- Narrado por: Timothy Andrés Pabon
- Duración: 3 h y 20 m
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Want to amaze your customers, impress the people you work with, and outshine your competition? Going from average to amazing isn't an out-of-reach goal. In fact, amazement is a habit that anyone can master - and Shep Hyken knows the tricks to making it your own. In Be Amazing or Go Home, Shep shares the secrets behind making his motto "Always Be Amazing!" an everyday lifestyle and shows how you too can become exceptional in business and in life. Drawing on the routines of incredible people, Shep demonstrates simple practices that can elevate your game.
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Be Amazing or GO Home
- De William Cato en 11-28-24
De: Shep Hyken
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The Rationing
- A Novel
- De: Charles Wheelan
- Narrado por: Josh Hurley
- Duración: 16 h y 15 m
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America is in trouble - at the mercy of a puzzling pathogen. That ordinarily wouldn’t lead to catastrophe, thanks to modern medicine, but there’s just one problem: the government supply of Dormigen, the silver bullet of pharmaceuticals, has been depleted just as demand begins to spike. Set in the near future, The Rationing centers around a White House struggling to quell the crisis - and control the narrative.
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For A While I Thought It Wasn’t Fiction
- De Brian en 10-12-19
De: Charles Wheelan
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Winging It: Stop Thinking, Start Doing
- Why Action Beats Planning Every Time
- De: Emma Isaacs
- Narrado por: Emma Isaacs
- Duración: 6 h y 9 m
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Women are notorious over-preparers and underestimators when it comes to their own readiness to try something new. But as Emma teaches, what most often holds us back are our own fears, excuses, and doubts. With her revolutionary manifesto, Winging It, Emma shares a rallying cry for all women to “do the things that scare you, build your wealth, make an impact, fail lots, and get up and try again”.
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Good advice
- De Amanda Schmidt en 05-28-21
De: Emma Isaacs
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Fred 2.0
- New Ideas on How to Keep Delivering Extraordinary Results
- De: Mark Sanborn, Margaret Kelly - foreword
- Narrado por: Stephen Bel Davies
- Duración: 4 h y 40 m
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Nine years ago, best-selling author and business consultant Mark Sanborn introduced the world to Fred, his postman, who delivered extraordinary service in simple but remarkable ways. Fred’s story inspired millions. Companies - even, cities - were inspired to turn the ordinary into the extraordinary each day. Today, with stiff competition from the networked global economy, delivering extraordinary results is more important than ever. With Fred 2.0, Mark not only revisits the original Fred to gain new insights, but also equips all of us with new strategies to achieve more.
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Excellent extension of The Fred Factor
- De Mike Henry Sr. en 02-07-15
De: Mark Sanborn, y otros
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HR on Purpose
- Developing Deliberate People Passion
- De: Steve Browne
- Narrado por: Steve Browne
- Duración: 3 h y 24 m
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Can you be in HR for more than 30 years and still be geeked out about it? The answer is yes, you can! HR leader and popular Everyday People blogger Steve Browne takes a fresh look at HR through an engaging assortment of real-life examples, insights, and epiphanies and encourages practitioners to drop the preconceptions of what HR should be and instead look to what HR could be. Listen to this book to rekindle your passion for a field that is vibrant and vital and touch the lives of everyone you encounter with HR on Purpose!
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Enjoyable book about the HR profession
- De Rancher en 06-22-19
De: Steve Browne
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The Spirit of Kaizen
- Creating Lasting Excellence One Small Step at a Time
- De: Bob Maurer, Leigh Ann Hirschman
- Narrado por: Bob Maurer
- Duración: 4 h y 8 m
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UCLA psychologist and organizational consultant Dr. Robert Maurer provides a simple and proven effective technique for making major changes with minimal disruption. Applying the operational concept of kaizen - small, continual improvements - to common management challenges, managers can drive major improvements with a series of well-planned techniques for boosting quality, innovation, sales, and morale.
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A must for anyone that wants to achieve.
- De Patrick en 01-08-14
De: Bob Maurer, y otros
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Bait and Switch
- The (Futile) Pursuit of the American Dream
- De: Barbara Ehrenreich
- Narrado por: Anne Twomey
- Duración: 6 h y 50 m
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The best-selling author of Nickel and Dimed goes back undercover to do for America's ailing middle class what she did for the working poor. Barbara Ehrenreich's Nickel and Dimed explored the lives of low-wage workers. Now, in Bait and Switch, she enters another hidden realm of the economy: the world of the white-collar unemployed.
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A terrible book - princess Barbara goes undercover
- De Peter en 11-07-05
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Airborne
- De: DiAnn Mills
- Narrado por: Charity Spencer
- Duración: 10 h y 14 m
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Heather Lawrence’s long-awaited vacation to Salzburg wasn’t supposed to go like this. Mere hours into the transatlantic flight, the Houston FBI agent is awakened when passengers begin exhibiting horrific symptoms of an unknown infection. As the virus quickly spreads and dozens of passengers fall ill, Heather fears she’s witnessing an epidemic similar to ones her estranged husband studies for a living - but this airborne contagion may have been deliberately released.
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YES, YES, YES. I'll be reading more by this author
- De Hall Ways en 10-31-20
De: DiAnn Mills
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High-Tech, High-Touch Customer Service
- Inspire Timeless Loyalty in the Demanding New World of Social Commerce
- De: Micah Solomon
- Narrado por: Micah Solomon, Sean Pratt
- Duración: 6 h y 7 m
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In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.
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This is the book that cracks the code!
- De Nick Morgan en 04-30-13
De: Micah Solomon
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Black Founder
- The Hidden Power of Being an Outsider
- De: Stacy Spikes
- Narrado por: Stacy Spikes
- Duración: 8 h y 35 m
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From the award-winning entrepreneur USA Today named one of the twenty-one most influential Blacks in technology comes an empowering, bracingly honest, entertaining blueprint for success in life and work—including the true story of what really happened to MoviePass—straight from the cofounder and former CEO himself.
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The Real Deal Memoir for Entrepreneurs
- De Anonymous User en 01-19-25
De: Stacy Spikes
Lo que los oyentes dicen sobre Preventing Brandslaughter
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Amazon Customer
- 02-09-25
Great content
Narrator was fluent and easy to understand. The book starts out as a trading seminar and turns to not a wonderful story. Very well done
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