Practical Storytelling: How To Use Stories To Build Strong Business And Personal Relationships

De: Dominic R. Villari

Narrado por: Virtual Voice

The concept of using storytelling in personal and business applications is not new. The idea of using stories in our daily lives is embedded into the human condition. People are instinctively drawn to hearing stories and telling stories. This is certainly not the first book on storytelling or even the first book on storytelling in business and other situations. However, many of the books on storytelling concentrate on making the case for using stories in business and everyday situations. As the title implies, this book takes a more practical approach to storytelling. The book focuses on the physical and mental aspects of how and why stories work. Building on this foundation it provides models and processes to help you improve your own storytelling ability. A lot of websites, books and articles talk about "Why Stories Work." However, we already know "why" stories work. We love stories - we love to hear stories, love to tell stories, love to read them in books and love to watch them on television. The question is not "Why do stories work?" but "How do stories work?" Once you understand how stories work you use stories to build stronger business and personal relationships. Storytelling actually works on a biological level to attract and hold our attention. A good story propels a message or idea directly into our long-term memory. Practical Storytelling explains each component of a good story. It explains step-by-step the best way to create each of these components. You'll learn: - How do develop a clear and concise theme - How to link a theme to your specific message - How to analyze your audience - How to develop endearing characters - How to develop a plot or character-driven plot - How to organize your story into acts and scenes - How to deliver your story effectively - And much more... Practical Storytelling will help you become a stronger communicator. You'll learn storytelling telling techniques and strategies you can apply in the following areas: - Sales - Marketing and advertising - Teaching and training - Interaction with family and friends - Parenting and childcare - And much more...