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Narrado por:
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Gina Marie Davies
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In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.
This updated edition will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You'll discover what works, what doesn't, and what is best for your business and budget.
Learn the marketing and sales strategies that work in any economy; discover how to engage customers with trust and enthusiasm; understand post-pandemic changes in consumer attitudes; discover new tools and technologies for finding customers and inspiring loyalty; adapt your brand, pricing, and sales approach to make your business more valuable; and avoid common marketing mistakes and learn how to measure the impact of your efforts.
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Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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4 out of 5 stars
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Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
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Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 7 h y 53 m
- Versión completa
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General4 out of 5 stars 39
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Narración:4.5 out of 5 stars 35
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Historia4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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3 out of 5 stars
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not quite for audible
- De Andrea en 05-08-16
De: John Jantsch
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I Will Teach You to Be Rich
- No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works (Second Edition)
- De: Ramit Sethi
- Narrado por: Ramit Sethi
- Duración: 12 h y 8 m
- Versión completa
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General4.5 out of 5 stars 9,874
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Narración:5 out of 5 stars 8,320
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Historia4.5 out of 5 stars 8,235
Buy as many lattes as you want. Spend extravagantly on the things you love. Live your rich life instead of tracking every last expense with Ramit Sethi’s simple, powerful, and effective six-week program for gaining control over your finances. This isn’t typical advice from a money expert. In this completely updated second edition, Ramit teaches you how to choose long-term investments and the right bank accounts. With his characteristic no-BS perspective, he shows how to squeeze every hidden benefit out of your credit cards.
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3 out of 5 stars
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Repetitive - should be retitled.
- De Truth en 06-20-19
De: Ramit Sethi
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- De: Ryan Daniel Moran
- Narrado por: Ryan Daniel Moran
- Duración: 7 h y 38 m
- Versión completa
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General5 out of 5 stars 3,889
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Narración:5 out of 5 stars 3,359
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Historia5 out of 5 stars 3,343
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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4 out of 5 stars
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Good, but a Little Misleading
- De Chris Love en 11-28-20
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The Simple Path to Wealth
- Your Road Map to Financial Independence and a Rich, Free Life
- De: JL Collins
- Narrado por: JL Collins, Peter Adeney
- Duración: 6 h y 38 m
- Versión completa
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General5 out of 5 stars 9,549
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Narración:5 out of 5 stars 8,060
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Historia5 out of 5 stars 7,994
This book grew out of a series of letters to my daughter concerning various things - mostly about money and investing - she was not yet quite ready to hear. Since money is the single most powerful tool we have for navigating this complex world we've created, understanding it is critical.
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1 out of 5 stars
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Misleading, heavily biased
- De Cody Peralta en 07-19-19
De: JL Collins
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The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- De: G. Edward Griffin
- Narrado por: Mark Bramhall
- Duración: 24 h y 21 m
- Versión completa
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General4.5 out of 5 stars 5,998
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Narración:5 out of 5 stars 5,289
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Historia4.5 out of 5 stars 5,286
This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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1 out of 5 stars
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Lost confidence in author
- De Amazon Customer en 07-11-20
![Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind] Audiolibro Por T. Harv](https://m.media-amazon.com/images/I/518pmcMK6SL._SL320_.jpg)
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Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind]
- Domina el juego de la riqueza [Mastering the Inner Game of Wealth]
- De: T. Harv Eker
- Narrado por: Ivan Villanueva
- Duración: 2 h y 17 m
- Versión completa
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General5 out of 5 stars 672
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Narración:5 out of 5 stars 595
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Historia5 out of 5 stars 599
El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.
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3 out of 5 stars
-
El libro está bien, pero ES VERSION RESUMIDA
- De alexnvlp en 08-24-23
De: T. Harv Eker
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How to Day Trade for a Living
- A Beginner's Guide to Trading Tools and Tactics, Money Management, Discipline and Trading Psychology
- De: Andrew Aziz
- Narrado por: Kevin Foley
- Duración: 6 h y 56 m
- Versión completa
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General4.5 out of 5 stars 1,349
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Narración:4.5 out of 5 stars 1,091
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Historia4.5 out of 5 stars 1,087
Very few careers can offer you the freedom, flexibility, and income that day trading does. As a day trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You only answer to yourself. That is the life of the successful day trader. Many people aspire to it, but very few succeed. In the audiobook, I describe the fundamentals of day trading, explain how day trading is different from other styles of trading and investment, and elaborate on important trading strategies that many traders use every day.
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3 out of 5 stars
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Its a sales pitch
- De Xavier Foley en 02-08-18
De: Andrew Aziz
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The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
- De: MJ DeMarco
- Narrado por: MJ DeMarco
- Duración: 12 h y 46 m
- Versión completa
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General4.5 out of 5 stars 8,600
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Narración:4.5 out of 5 stars 7,406
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Historia4.5 out of 5 stars 7,373
Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.
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5 out of 5 stars
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Excellent!
- De Iray007 en 09-22-15
De: MJ DeMarco
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Plan Your Year Like a Millionaire
- De: Rachel Rodgers
- Narrado por: Rachel Rodgers
- Duración: 2 h
- Grabación Original
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General4.5 out of 5 stars 1,509
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Narración:4.5 out of 5 stars 1,458
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Historia4.5 out of 5 stars 1,457
Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
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3 out of 5 stars
-
Feel Good Book, only
- De Maggie en 01-06-24
De: Rachel Rodgers
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- De: Allan Dib
- Narrado por: Joel Richards
- Duración: 6 h y 31 m
- Versión completa
-
General5 out of 5 stars 5,137
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Narración:5 out of 5 stars 4,424
-
Historia5 out of 5 stars 4,369
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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1 out of 5 stars
-
You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
De: Allan Dib
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Do Epic Shit
- De: Ankur Warikoo
- Narrado por: Ankur Warikoo
- Duración: 3 h y 17 m
- Versión completa
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General4.5 out of 5 stars 1,182
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Narración:4.5 out of 5 stars 1,038
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Historia4.5 out of 5 stars 1,034
Ankur Warikoo is an entrepreneur and content creator whose deep, witty, and brutally honest thoughts on success and failure, money and investing, self-awareness and personal relationships have made him one of India’s top personal brands. In his first book, Ankur puts together the key ideas that have fuelled his journey—one that began with him wanting to be a space engineer and ended with him creating content that has been seen and read and heard by millions. His thoughts range from the importance of creating habits for long-term success to the foundations of money management.
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1 out of 5 stars
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Epicly Sh*t
- De Anonymous User en 09-30-22
De: Ankur Warikoo
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Six-Figure Side Hustle
- De: Rachel Rodgers
- Narrado por: Rachel Rodgers
- Duración: 3 h y 42 m
- Grabación Original
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General4 out of 5 stars 546
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Narración:4 out of 5 stars 523
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Historia4 out of 5 stars 523
Rachel Rodgers, financial maven and heralded author of We Should All Be Millionaires, has created a groundbreaking new Audible Original series with Six Figure Side Hustle. In this installment of a dynamic three-part audio journey, Rachel unveils the blueprint for turning spare time into a $100,000-per-year side hustle in just three months.
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4 out of 5 stars
-
Not For YOU!
- De S. Seigel en 03-02-24
De: Rachel Rodgers
-
The Most Important Thing
- Uncommon Sense for The Thoughtful Investor
- De: Howard Marks
- Narrado por: John FitzGibbon
- Duración: 7 h y 9 m
- Versión completa
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General4.5 out of 5 stars 2,330
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Narración:4.5 out of 5 stars 1,895
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Historia4.5 out of 5 stars 1,874
Howard Marks, the chairman and cofounder of Oaktree Capital Management, is renowned for his insightful assessments of market opportunity and risk. After four decades spent ascending to the top of the investment management profession, he is today sought out by the world's leading value investors, and his client memos brim with insightful commentary and a time-tested, fundamental philosophy. The Most Important Thing explains the keys to successful investment and the pitfalls that can destroy capital or ruin a career.
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5 out of 5 stars
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Five Star Book, two Star Audiobook
- De Johnny en 06-08-15
De: Howard Marks
-
Capital in the Twenty-First Century
- De: Thomas Piketty, Arthur Goldhammer - translator
- Narrado por: L. J. Ganser
- Duración: 24 h y 58 m
- Versión completa
-
General4.5 out of 5 stars 3,566
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Narración:4.5 out of 5 stars 2,991
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Historia4.5 out of 5 stars 2,969
What are the grand dynamics that drive the accumulation and distribution of capital? Questions about the long-term evolution of inequality, the concentration of wealth, and the prospects for economic growth lie at the heart of political economy. But satisfactory answers have been hard to find for lack of adequate data and clear guiding theories.
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5 out of 5 stars
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The Financial Times' Critique Doesn't Detract
- De Madeleine en 05-22-14
De: Thomas Piketty, y otros
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How to Achieve Financial Independence and Retire Early
- De: JD Roth, The Great Courses
- Narrado por: JD Roth
- Duración: 4 h y 39 m
- Grabación Original
-
General4.5 out of 5 stars 1,703
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Narración:4.5 out of 5 stars 1,486
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Historia4.5 out of 5 stars 1,470
In this audiobook, Roth takes you inside the trending world of financial independence and early retirement, giving you the tools both to achieve financial independence and to improve the quality of your everyday life. You'll explore the ins and outs of the "FIRE movement", a collection of ideas and habits that allow people to manage their money so they can quit working while they're young. You'll consider the shockingly simple math behind financial freedom.
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1 out of 5 stars
-
I expected more from a great courses audio book
- De Tony en 03-07-21
De: JD Roth, y otros
-
The Wealth Mindset
- Understanding the Mental Path to Wealth
- De: Neville Goddard
- Narrado por: Mark Manning
- Duración: 1 h y 4 m
- Versión completa
-
General4.5 out of 5 stars 1,003
-
Narración:4.5 out of 5 stars 849
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Historia4.5 out of 5 stars 843
Taught by one of the great self-improvement teachers of the 20th century, The Wealth Mindset is an extraordinary guide on how to achieve success by transforming your mental attitude. Clear and provocative, this audiobook will reveal to you a fascinating new way to wealth.
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5 out of 5 stars
-
Excellent Read!
- De @larry en 11-21-16
De: Neville Goddard
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- De: Stephanie Diamond
- Narrado por: Emily Durante
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Narración:5 out of 5 stars 3
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Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand-new insight on how to incorporate artificial intelligence into your marketing plans. You'll also get the latest information on how to manage your customers' experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits
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Marketing for Dummies, Second Edition
- De: Alexander Hiam
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Whether you want to introduce a new product or jump-start your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing for Dummies leads you step by step through the four P's of marketing: product, pricing, positioning, and placement.
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5 out of 5 stars
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Great information. Very well laid out.
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- You Can't Be Seen Until You Learn to See
- De: Seth Godin
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General4.5 out of 5 stars 4,264
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Narración:4.5 out of 5 stars 3,600
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
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Business Made Simple
- 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
- De: Donald Miller
- Narrado por: Donald Miller
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It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
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3 out of 5 stars
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Good content, but hated the constant sell
- De Pablo Alejo en 01-22-21
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AI-Powered Social Media Marketing 2025
- Cutting-Edge Strategies to Boost Engagement and Make Money Online with Facebook, YouTube, Instagram, X, TikTok, SEO, and More
- De: Jason P Anderson
- Narrado por: Tom Brooks
- Duración: 6 h y 10 m
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General4.5 out of 5 stars 54
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Narración:4 out of 5 stars 37
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Historia4 out of 5 stars 37
Explore the revolutionary impact of AI on social media marketing and discover key trends that are shaping the future. From automating content creation and audience engagement to optimizing advertising strategies, this resource provides actionable insights to elevate your marketing game. Understand why integrating AI is crucial for generating income online and learn how businesses and creators are monetizing their social platforms effectively. Discover essential AI tools designed to streamline your marketing efforts, enhance customer engagement, and analyze performance metrics.
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5 out of 5 stars
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A Must-Have for Digital Success
- De Kevin Rose en 02-22-25
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General5 out of 5 stars 5,137
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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1 out of 5 stars
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You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
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General5 out of 5 stars 4
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5 out of 5 stars
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- De Joshua Colclough en 08-06-23
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Great information. Very well laid out.
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
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Business Made Simple
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3 out of 5 stars
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Good content, but hated the constant sell
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1 out of 5 stars
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You Need to buy Book to get key info
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AI is one of the hottest investment trends on Wall Street. AI Investing For Dummies gives you all the must-know details on how artificial intelligence can benefit investors. You'll learn how powerful AI can be in helping you make better decisions, identify hidden opportunities, and build wealth in stocks, bonds, commodities, and real estate.
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Starting a Business All-in-One for Dummies
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Narración:0 out of 5 stars 0
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Starting a Business All-in-One for Dummies, 3rd Edition is a treasure trove of useful information for new and would-be business owners. This guide will help with every part of starting your own business-from legal considerations to business plans, bookkeeping, and beyond. Whether you want to open a franchise, turn your crafting hobby into a money-maker, or kick off the next megahit startup, everything you need can be found inside this easy-to-use guide.
De: Eric Tyson MBA, y otros
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Affiliate Marketing for Dummies
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General3.5 out of 5 stars 26
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Narración:4 out of 5 stars 16
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Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large and small like Amazon, Sears, Best Buy, Overstock, Lowe's, Priceline, and others have programs so you can profit from the thousands of products they offer. Affiliate marketing is ideal for bloggers looking to monetize their work. This is a multibillion-dollar market, and there are more than 10 million people involved in the biz worldwide. There's always room for more because the opportunity keeps growing as more and more companies offer affiliate programs.
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4 out of 5 stars
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Some info out of date but good overview
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5 out of 5 stars
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Great addition
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Small Business for Dummies, 2nd Edition
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1 out of 5 stars
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Mostly useless...
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General5 out of 5 stars 7
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Narración:4.5 out of 5 stars 6
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Historia4.5 out of 5 stars 6
Whether you're thinking about driving for Uber, developing apps, or starting an online boutique, Side Hustles For Dummies walks you through every step of the way of starting your own side gig. You'll learn about how to structure your new business and keep records, create backup plans, and steer clear of scams.
De: Alan Simon
Lo que los oyentes dicen sobre Marketing for Dummies, 6th Edition
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Coach P
- 08-27-24
A Ultimate Marketing Toolkit!
"Marketing for Dummies" is an essential guide for navigating today's complex marketing landscape. This audiobook covers everything from sales strategy to pricing and advertising, making it a daily go-to resource. After listening, I was so impressed that I immediately purchased the physical book for my library. Whether you're a marketing novice or a seasoned professional, this book is a must-have tool in your marketing arsenal. I highly recommend it!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Eric
- 12-19-23
simple quality
simple to use strategies broke down in a step-by-step process. I've listened to it now it's time to go back through the printed copy and apply each one of the pieces.
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