Likeable Social Media (Revised and Expanded)
How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
Likeable Social Media (Revised and Expanded)
Compra ahora por $17.19
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Gary Regal
Acerca de esta escucha
The New York Times and USA Today best seller - updated with today's hottest sites!
A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
©2015 Scott McKain (P)2015 McGraw Hill-Ascent AudioLos oyentes también disfrutaron...
-
Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
- Versión completa
-
General4.5 out of 5 stars 6,916
-
Narración:4.5 out of 5 stars 5,837
-
Historia4.5 out of 5 stars 5,800
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
4 out of 5 stars
-
A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
De: Jonah Berger
-
Likeable Social Media (Third Edition)
- How to Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing on All Social Networks That Matter
- De: Dave Kerpen, Michelle Greenbaum, Rob Berk
- Narrado por: Marlin May
- Duración: 9 h y 34 m
- Versión completa
-
General4.5 out of 5 stars 10
-
Narración:4 out of 5 stars 8
-
Historia4 out of 5 stars 8
Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you're not in the social media marketing game, you're not in the game at all. From one of the world's leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting and retaining loyal customers through smart, savvy social media engagement.
-
2 out of 5 stars
-
likable social media sponsored by Facebook and Meta inc
- De Anonymous User en 02-23-24
De: Dave Kerpen, y otros
-
Here Comes Everybody
- The Power of Organizing Without Organizations
- De: Clay Shirky
- Narrado por: Eric Michael Summerer
- Duración: 9 h y 40 m
- Versión completa
-
General4 out of 5 stars 202
-
Narración:4 out of 5 stars 156
-
Historia4 out of 5 stars 158
A revelatory examination of how the wildfirelike spread of new forms of social interaction enabled by technology is changing the way humans form groups and exist within them, with profound long-term economic and social effects - for good and for ill. A handful of kite hobbyists scattered around the world find each other online and collaborate on the most radical improvement in kite design in decades. A midwestern professor of Middle Eastern history starts a blog after 9/11 that becomes essential reading for journalists covering the Iraq war.
-
2 out of 5 stars
-
Sorry I don't see the magic
- De David Turkington en 10-22-12
De: Clay Shirky
-
What Great Brands Do
- The Seven Brand-Building Principles that Separate the Best from the Rest
- De: Denise Lee Yohn
- Narrado por: Julie McKay
- Duración: 8 h y 18 m
- Versión completa
-
General4.5 out of 5 stars 9
-
Narración:5 out of 5 stars 8
-
Historia4 out of 5 stars 8
Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.
-
5 out of 5 stars
-
A must have!!!!!
- De Amazon Customer en 05-16-24
De: Denise Lee Yohn
-
Crush It!
- Why NOW Is the Time to Cash In on Your Passion
- De: Gary Vaynerchuk
- Narrado por: Gary Vaynerchuk
- Duración: 3 h y 40 m
- Versión completa
-
General4.5 out of 5 stars 11,551
-
Narración:4.5 out of 5 stars 9,513
-
Historia4.5 out of 5 stars 9,447
Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses.
-
2 out of 5 stars
-
It was an okay book, but I preferred "The E-Myth"
- De Helpful Reviewer en 10-20-11
De: Gary Vaynerchuk
-
The Thank You Economy
- De: Gary Vaynerchuk
- Narrado por: Gary Vaynerchuk
- Duración: 5 h y 41 m
- Versión completa
-
General4.5 out of 5 stars 2,870
-
Narración:4.5 out of 5 stars 2,444
-
Historia4.5 out of 5 stars 2,429
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline.
-
3 out of 5 stars
-
Gary is fun, but the book is a bit shallow
- De Scott T. Hards en 02-28-12
De: Gary Vaynerchuk
-
Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
- Versión completa
-
General4.5 out of 5 stars 6,916
-
Narración:4.5 out of 5 stars 5,837
-
Historia4.5 out of 5 stars 5,800
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
4 out of 5 stars
-
A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
De: Jonah Berger
-
Likeable Social Media (Third Edition)
- How to Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing on All Social Networks That Matter
- De: Dave Kerpen, Michelle Greenbaum, Rob Berk
- Narrado por: Marlin May
- Duración: 9 h y 34 m
- Versión completa
-
General4.5 out of 5 stars 10
-
Narración:4 out of 5 stars 8
-
Historia4 out of 5 stars 8
Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you're not in the social media marketing game, you're not in the game at all. From one of the world's leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting and retaining loyal customers through smart, savvy social media engagement.
-
2 out of 5 stars
-
likable social media sponsored by Facebook and Meta inc
- De Anonymous User en 02-23-24
De: Dave Kerpen, y otros
-
Here Comes Everybody
- The Power of Organizing Without Organizations
- De: Clay Shirky
- Narrado por: Eric Michael Summerer
- Duración: 9 h y 40 m
- Versión completa
-
General4 out of 5 stars 202
-
Narración:4 out of 5 stars 156
-
Historia4 out of 5 stars 158
A revelatory examination of how the wildfirelike spread of new forms of social interaction enabled by technology is changing the way humans form groups and exist within them, with profound long-term economic and social effects - for good and for ill. A handful of kite hobbyists scattered around the world find each other online and collaborate on the most radical improvement in kite design in decades. A midwestern professor of Middle Eastern history starts a blog after 9/11 that becomes essential reading for journalists covering the Iraq war.
-
2 out of 5 stars
-
Sorry I don't see the magic
- De David Turkington en 10-22-12
De: Clay Shirky
-
What Great Brands Do
- The Seven Brand-Building Principles that Separate the Best from the Rest
- De: Denise Lee Yohn
- Narrado por: Julie McKay
- Duración: 8 h y 18 m
- Versión completa
-
General4.5 out of 5 stars 9
-
Narración:5 out of 5 stars 8
-
Historia4 out of 5 stars 8
Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.
-
5 out of 5 stars
-
A must have!!!!!
- De Amazon Customer en 05-16-24
De: Denise Lee Yohn
-
Crush It!
- Why NOW Is the Time to Cash In on Your Passion
- De: Gary Vaynerchuk
- Narrado por: Gary Vaynerchuk
- Duración: 3 h y 40 m
- Versión completa
-
General4.5 out of 5 stars 11,551
-
Narración:4.5 out of 5 stars 9,513
-
Historia4.5 out of 5 stars 9,447
Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses.
-
2 out of 5 stars
-
It was an okay book, but I preferred "The E-Myth"
- De Helpful Reviewer en 10-20-11
De: Gary Vaynerchuk
-
The Thank You Economy
- De: Gary Vaynerchuk
- Narrado por: Gary Vaynerchuk
- Duración: 5 h y 41 m
- Versión completa
-
General4.5 out of 5 stars 2,870
-
Narración:4.5 out of 5 stars 2,444
-
Historia4.5 out of 5 stars 2,429
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline.
-
3 out of 5 stars
-
Gary is fun, but the book is a bit shallow
- De Scott T. Hards en 02-28-12
De: Gary Vaynerchuk
-
One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
- De: Brendan Kane
- Narrado por: Brendan Kane
- Duración: 6 h y 15 m
- Versión completa
-
General4.5 out of 5 stars 596
-
Narración:4.5 out of 5 stars 505
-
Historia4 out of 5 stars 500
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?
-
1 out of 5 stars
-
So much fluff.
- De Daniella en 05-17-19
De: Brendan Kane
-
The Content Code
- Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business
- De: Mark W. Schaefer
- Narrado por: Mark W. Schaefer
- Duración: 6 h y 28 m
- Versión completa
-
General4.5 out of 5 stars 238
-
Narración:4.5 out of 5 stars 207
-
Historia4.5 out of 5 stars 205
Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now...beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success.
-
5 out of 5 stars
-
Here's How to Get Your Content to Market
- De Demetri Chambers en 09-04-16
De: Mark W. Schaefer
-
Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 2 h y 17 m
- Versión completa
-
General4.5 out of 5 stars 1,931
-
Narración:4.5 out of 5 stars 1,599
-
Historia4.5 out of 5 stars 1,595
Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
-
4 out of 5 stars
-
An introduction. NOT a how to.
- De sabri sivan en 01-30-15
De: Ryan Holiday
-
Social Media Marketing Mastery
- 3 in 1: Proven Strategies to Stay Ahead of Your Competition, Leverage the New Viral Trends, and Build a Massive Brand Using Facebook, Instagram, YouTube, Twitter
- De: Chandler Wright
- Narrado por: Sam Slydell, Lee Jagow
- Duración: 10 h y 5 m
- Versión completa
-
General5 out of 5 stars 50
-
Narración:5 out of 5 stars 20
-
Historia5 out of 5 stars 20
Do you want your business or brand on social media to thrive but find yourself struggling to get a sale, engagement, or even an endorsement? Are you sick of watching other businesses successfully grow their online presence, but you are unable to even get a follow? Have you tried applying the so-called “tricks” of the trade, but nothing seems to get you the kind of results that you desire?
-
5 out of 5 stars
-
Well-explained!
- De Betty K. Young en 08-26-20
De: Chandler Wright
-
Social Media Marketing 2019
- How Great Marketers Stand Out from the Crowd, Reach Millions of People, and Grow Their Business with Facebook, Twitter, YouTube, and Instagram - and How You Can, Too
- De: Chandler Wright
- Narrado por: Sam Slydell
- Duración: 3 h y 26 m
- Versión completa
-
General5 out of 5 stars 64
-
Narración:5 out of 5 stars 64
-
Historia5 out of 5 stars 64
Social media is growing at an exponential rate and is quickly becoming the best and cheapest way for businesses to advertise on. Reaching potential customers through social media sites is fairly straightforward, and you don’t need a marketing degree to learn how. As of 2018, there are an estimated 2.46 billion social media users around the world distributed across sites like Facebook, Instagram, Twitter, and even YouTube. With such a wide potential market, it would be foolish not to tap into this new segment!
-
5 out of 5 stars
-
It explains almost everything you needed
- De Javier S. McDonnell en 11-11-19
De: Chandler Wright
-
Online Marketing Secrets for Beginners
- Discover the Most Successful Practices in Marketing and Outsmart the Competition, +100 Mistakes Beginners Should Avoid
- De: E.M.P. Kailie
- Narrado por: Jim Rising
- Duración: 3 h y 33 m
- Versión completa
-
General5 out of 5 stars 27
-
Narración:5 out of 5 stars 25
-
Historia5 out of 5 stars 25
Stop running around in circles! These extremely powerful marketing insights will bring you the success of your dreams. Whether this is your first big business venture or you’ve already been around this block many times before, the truth is that marketing your product or service is no easy task. Knowing who you need to serve, how to serve them best, and how to connect with them in the first place, is a complex ordeal of ever-changing variables. All you need is to be let into the secrets that every successful entrepreneur knows.
-
5 out of 5 stars
-
Good for beginners!!
- De Nazish en 02-08-22
De: E.M.P. Kailie
-
Hacks of Copywriting: A Book to Create Persuasive Content to Attract More Traffic for Sales in 2021
- De: Ryan Farrell
- Narrado por: Jim Clark
- Duración: 6 h y 11 m
- Versión completa
-
General3 out of 5 stars 4
-
Narración:2 out of 5 stars 4
-
Historia3 out of 5 stars 3
Do you want to learn copywriting hacks? Do you want to increase sales with persuasive content? Then this audiobook is for you. Nobody is born knowing how to sell. But the truth is, you can learn how to sell more, a lot more, when you discover the right words that make people buy. Putting the right words on paper and online is the single most profitable skill everyone can learn. If you want to make a lot more money, have a lot more time off, and enjoy a lot more freedom, this audiobook is for you, especially if you're not making as many sales as you want to right now.
-
3 out of 5 stars
-
not horrible
- De Mike en 01-30-21
De: Ryan Farrell
-
Social Media Marketing Algorithms
- Step by Step Workbook Secrets to Make Money Online for Beginners, Passive Income, Advertising and Become an Influencer Using Instagram, Facebook & YouTube
- De: Jordan Connery
- Narrado por: Tom Brooks
- Duración: 3 h y 33 m
- Versión completa
-
General5 out of 5 stars 27
-
Narración:5 out of 5 stars 26
-
Historia5 out of 5 stars 26
Social media is a rapidly growing arena for everything from the posting of videos to car sales, so it should come as no surprise that big business is growing on there, too. However, what can it actually do to help grow your business? Before selling any product, you have to get your name out there and spread the word of your new social media presence.
-
5 out of 5 stars
-
Fantastic
- De Jeffrey D. en 04-04-21
De: Jordan Connery
-
Branding & Marketing for Startups
- The Do-It-Yourself Plan to Launch and Promote Your New Small Business or Personal Brand Today! The Secret Strategy for Rapid Growth and Advertising Success
- De: David Marcel
- Narrado por: William Blogs
- Duración: 3 h y 7 m
- Versión completa
-
General5 out of 5 stars 50
-
Narración:5 out of 5 stars 37
-
Historia5 out of 5 stars 37
Filled with real-world examples and actionable advice, this audiobook is perfect for newly minted startups or current entrepreneurs who wish to increase their customer base. Even if you have no marketing experience at all, you can still master the basics of cost-effective and profitable digital marketing. You simply need the right guide to lead you through the process.
-
4 out of 5 stars
-
Great book full of information
- De Samaria en 05-19-23
De: David Marcel
-
Branding Basics for Small Business, 2nd Edition
- How to Create an Irresistible Brand on Any Budget
- De: Maria Ross
- Narrado por: Maria Ross
- Duración: 4 h y 58 m
- Versión completa
-
General4.5 out of 5 stars 59
-
Narración:5 out of 5 stars 50
-
Historia4.5 out of 5 stars 50
In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. Small businesses, start-ups, and nonprofits enviously watch the big guys create tribes of loyal followers. How do they do it? What can time- and resource-strapped organizations learn from them? The secret is starting with a strong brand strategy, which goes far beyond a logo.
-
5 out of 5 stars
-
Totally relevant.
- De ABLOCH en 06-06-17
De: Maria Ross
-
Visibility Marketing
- The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand, and Win New Business
- De: David Avrin, Jeffrey Gitomer - foreword
- Narrado por: David Avrin
- Duración: 5 h y 14 m
- Versión completa
-
General5 out of 5 stars 25
-
Narración:5 out of 5 stars 23
-
Historia4.5 out of 5 stars 23
The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under their noses. It's not so much that people have changed; it's that the business landscape has changed - dramatically.
De: David Avrin, y otros
-
The Essential Social Media Marketing Bundle (2 Books in 1): Social Media Marketing for the Future: Strategies for 2020 & Beyond + Command the Crowd: The Art of Crafting a Powerful Online Presence
- De: J. E. Ford
- Narrado por: Eric Christensen, Josh Innerst
- Duración: 5 h y 58 m
- Versión completa
-
General4.5 out of 5 stars 47
-
Narración:4.5 out of 5 stars 46
-
Historia4.5 out of 5 stars 46
Leverage the power of social media for exponential growth for your business while learning how to build a powerful and sustainable online brand while minimizing costs and maximizing profits! This audiobook bundle includes two titles: Book 1: Social Media Marketing for the Future: Strategies for 2020 and Beyond and Book 2: Command the Crowd: The Art of Crafting An Online Presence and Becoming a Social Media Powerhouse.
-
5 out of 5 stars
-
This book is an excellent way to learn
- De Gallagher en 01-02-20
De: J. E. Ford
Relacionado con este tema
-
The Referral Engine
- Teaching Your Business to Market Itself
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 6 h y 49 m
- Versión completa
-
General4 out of 5 stars 658
-
Narración:4 out of 5 stars 370
-
Historia4 out of 5 stars 362
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
-
5 out of 5 stars
-
A misleading Title results in a hidden gem
- De Dean en 10-13-10
De: John Jantsch
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
-
General4.5 out of 5 stars 306
-
Narración:4.5 out of 5 stars 243
-
Historia4.5 out of 5 stars 243
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
-
4 out of 5 stars
-
Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
-
UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- De: Scott Stratten, Alison Stratten
- Narrado por: Allison Stratten, Scott Stratten
- Duración: 6 h y 51 m
- Versión completa
-
General4.5 out of 5 stars 54
-
Narración:4.5 out of 5 stars 46
-
Historia4.5 out of 5 stars 46
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
-
5 out of 5 stars
-
Authentic and genuine people
- De Karin Bertelsen en 06-30-20
De: Scott Stratten, y otros
-
Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- De: Jay Baer
- Narrado por: Jay Baer
- Duración: 5 h y 36 m
- Versión completa
-
General4.5 out of 5 stars 238
-
Narración:4.5 out of 5 stars 201
-
Historia4.5 out of 5 stars 201
Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
-
1 out of 5 stars
-
Such a waste of time
- De hadi maghsoudi en 03-19-16
De: Jay Baer
-
Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- De: David Newman
- Narrado por: David Newman
- Duración: 8 h y 10 m
- Versión completa
-
General4 out of 5 stars 94
-
Narración:4 out of 5 stars 82
-
Historia4.5 out of 5 stars 81
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
-
3 out of 5 stars
-
GOOD Book. However...
- De ala en 08-03-14
De: David Newman
-
The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
- Versión completa
-
General4 out of 5 stars 58
-
Narración:4 out of 5 stars 46
-
Historia4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
-
5 out of 5 stars
-
Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
-
The Referral Engine
- Teaching Your Business to Market Itself
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 6 h y 49 m
- Versión completa
-
General4 out of 5 stars 658
-
Narración:4 out of 5 stars 370
-
Historia4 out of 5 stars 362
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
-
5 out of 5 stars
-
A misleading Title results in a hidden gem
- De Dean en 10-13-10
De: John Jantsch
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
-
General4.5 out of 5 stars 306
-
Narración:4.5 out of 5 stars 243
-
Historia4.5 out of 5 stars 243
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
-
4 out of 5 stars
-
Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
-
UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- De: Scott Stratten, Alison Stratten
- Narrado por: Allison Stratten, Scott Stratten
- Duración: 6 h y 51 m
- Versión completa
-
General4.5 out of 5 stars 54
-
Narración:4.5 out of 5 stars 46
-
Historia4.5 out of 5 stars 46
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
-
5 out of 5 stars
-
Authentic and genuine people
- De Karin Bertelsen en 06-30-20
De: Scott Stratten, y otros
-
Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- De: Jay Baer
- Narrado por: Jay Baer
- Duración: 5 h y 36 m
- Versión completa
-
General4.5 out of 5 stars 238
-
Narración:4.5 out of 5 stars 201
-
Historia4.5 out of 5 stars 201
Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
-
1 out of 5 stars
-
Such a waste of time
- De hadi maghsoudi en 03-19-16
De: Jay Baer
-
Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- De: David Newman
- Narrado por: David Newman
- Duración: 8 h y 10 m
- Versión completa
-
General4 out of 5 stars 94
-
Narración:4 out of 5 stars 82
-
Historia4.5 out of 5 stars 81
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
-
3 out of 5 stars
-
GOOD Book. However...
- De ala en 08-03-14
De: David Newman
-
The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
- Versión completa
-
General4 out of 5 stars 58
-
Narración:4 out of 5 stars 46
-
Historia4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
-
5 out of 5 stars
-
Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
-
Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- De: Michael Port
- Narrado por: Michael Port
- Duración: 9 h y 54 m
- Versión completa
-
General4.5 out of 5 stars 199
-
Narración:5 out of 5 stars 175
-
Historia4.5 out of 5 stars 176
Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
-
5 out of 5 stars
-
One of the best.
- De Amazon Customer en 02-02-19
De: Michael Port
-
Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 7 h y 53 m
- Versión completa
-
General4 out of 5 stars 39
-
Narración:4.5 out of 5 stars 35
-
Historia4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
-
3 out of 5 stars
-
not quite for audible
- De Andrea en 05-08-16
De: John Jantsch
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
-
General4 out of 5 stars 81
-
Narración:4 out of 5 stars 75
-
Historia4 out of 5 stars 74
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
5 out of 5 stars
-
Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
-
What Would Google Do?
- De: Jeff Jarvis
- Narrado por: Jeff Jarvis
- Duración: 9 h y 2 m
- Versión completa
-
General4 out of 5 stars 1,101
-
Narración:4 out of 5 stars 413
-
Historia4 out of 5 stars 415
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
-
1 out of 5 stars
-
Shallow and one-sided
- De JimmiJ en 02-04-09
De: Jeff Jarvis
-
Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- De: Brian Kurtz
- Narrado por: Brian Kurtz
- Duración: 8 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 176
-
Narración:4.5 out of 5 stars 154
-
Historia5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
-
5 out of 5 stars
-
1 of the best books on marketing - highly recommended
- De Patrick J. Stiles en 12-13-19
De: Brian Kurtz
-
Entrepreneurial You
- Monetize Your Expertise, Create Multiple Income Streams, and Thrive
- De: Dorie Clark
- Narrado por: Dorie Clark
- Duración: 5 h y 29 m
- Versión completa
-
General4.5 out of 5 stars 272
-
Narración:4.5 out of 5 stars 240
-
Historia4.5 out of 5 stars 241
What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
-
3 out of 5 stars
-
Alternative title: Ways to Earn Money Online
- De Oliver Nielsen en 02-12-18
De: Dorie Clark
Lo que los oyentes dicen sobre Likeable Social Media (Revised and Expanded)
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
-
Total4 out of 5 stars
-
Ejecución3 out of 5 stars
-
Historia3 out of 5 stars
- Vern Jackson
- 01-22-24
Choppy
I really like the content and have some takeaways, but I’ve heard several abrupt ends. At mid sentence it starts a new chapter. I’m not sure what I’m missing from or how much. Could be better, but then again it was free with Audible subscription.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña