
Jargon
Useful, Useless, Code for BS (Bigshots' Bull)
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Narrado por:
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John T. Arnott
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De:
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Pete Geissler
Acerca de esta escucha
This chapter-level audiobook can change the way you listen to BigShots - mostly businesspersons with a snapshot or two of politicians - as they pontificate for public consumption and personal gain. You'll recognize the spin, that dastardly polite euphemism for lies that the advertising/PR folks coined years ago to anoint their profession with a bit of undeserved dignity. In the process, you might gain a more realistic grasp of what's going on around you and how your mind is being manipulated, aka brainwashed.
In all modesty, you're in good hands; some would say the best, which could be considered bullshit in itself: Who decides?
I would be first in line for an honorary doctorate in bullshit if, by some stretch of academic chutzpa, it were tendered by any of the world's great universities. (Actually, I could easily make the case that a degree in business communications or political science is really a degree in bullshit, but that's another book.) I am a master at crafting bullshit, and you, dear listener, will do well to listen to me. I've written millions of words - speeches, strategic plans, articles, and all sorts of marketing lies and spins that I,too politely call corporate gargle. I've done that for a gaggle of executives who toil for businesses large and small, manufacturers and service providers, technologists and accountants. I've been practicing this dark, draconian art and teaching others how to follow my lead for 40 years, and, as I say jokingly, it shows in my wrinkled face and cynical attitude that I, with a straight face, call realistic, a true reflection of the world.
You'll laugh out loud many times as you wander through this audio. My cheeky, witty, acerbic, in-your-face style is sprinkled with the irony of a true gadfly. You'll resonate - see yourself and your bosses in many of my damning examples as clearly as if you had lived them....
©2015 Pete Geissler (P)2015 Pete GeisslerLos oyentes también disfrutaron...
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- De: Tony J. Hughes
- Narrado por: Simon Mattacks
- Duración: 8 h y 6 m
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How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.
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Excellent Book
- De Amazon Customer en 04-04-18
De: Tony J. Hughes
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Driving Honda
- Inside the World’s Most Innovative Car Company
- De: Jeffrey Rothfeder
- Narrado por: Mel Foster
- Duración: 10 h y 46 m
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For decades there have been two iconic Japanese auto companies. One has been endlessly studied and written about. The other has been generally underappreciated and misunderstood. Until now. Since its birth as a motorcycle company in 1949, Honda has steadily grown into the world’s fifth largest automaker and top engine manufacturer, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations.
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it was ok.
- De chris p en 11-16-18
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Up Your Business
- 7 Steps to Fix, Build, or Stretch Your Organization
- De: Dave Anderson
- Narrado por: Dave Anderson
- Duración: 6 h y 54 m
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You'll find the following in Up Your Business: effective interview questions and strategies; a sample ad that attracts eagles and weeds out turkeys; three dozen high-impact training strategies; the three keys to weeding out entitlement in your business; your three options for dealing with poor performers; how to create vision and strategy for your business; and much, much more!
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Hard-hitting, Practical and Pithy Wisdom
- De Christopher en 11-22-11
De: Dave Anderson
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The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- De: Eric Ryan, Adam Lowry, Lucas Conley
- Narrado por: Sean Pratt, Eric Ryan, Adam Lowry
- Duración: 8 h y 14 m
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An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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Wow!!!!!
- De SPICELY ORGANIC SPICES en 03-19-17
De: Eric Ryan, y otros
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Strategy Beyond the Hockey Stick
- People, Probabilities, and Big Moves to Beat the Odds
- De: Chris Bradley, Martin Hirt, Sven Smit
- Narrado por: David Marantz
- Duración: 6 h y 14 m
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To make these big moves happen for your company, you’re going to have to break through inertia, gamesmanship, and risk aversion. You’re going to have to mitigate human biases and manage group dynamics. Eight practical shifts can help you do this, and unlock bigger, bolder, better strategies. This is not another by-the-book approach to strategy. It’s not another trudge through frameworks or small-scale case studies promising a secret formula for success. It’s an irreverent, fact-driven, and humorous take on the real world of strategic decision making.
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Ok beginning, superb finish
- De Rancher en 01-01-21
De: Chris Bradley, y otros
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The Art of War for Small Business
- Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu
- De: Becky Sheetz-Runkle
- Narrado por: Karen Saltus
- Duración: 4 h y 54 m
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At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership - all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent - for their very survival.
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Ruined by Narration
- De Oliver Nielsen en 06-30-14
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Moral Mazes
- The World of Corporate Managers
- De: Robert Jackall
- Narrado por: Johnny Heller
- Duración: 12 h y 20 m
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Robert Jackall's Moral Mazes offers an eye-opening account of how corporate managers think the world works, and how big organizations shape moral consciousness. Based on extensive interviews with managers at every level of two industrial firms and of a large public relations agency, IMoral Mazes takes the reader inside the intricate world of the corporation.
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Well written; poorly narrated
- De C. Youngblood en 09-30-13
De: Robert Jackall