How to Start a Cult

De: Jody Raynsford

Narrado por: Jody Raynsford

Jody Raynsford's book, How to Start a Cult, is a multiple Amazon best-seller and was finalist at the Business Book Awards 2022. Fast becoming a cult classic in itself, the book reveals why brands need to forget about brand loyalty and shift to thinking about building something far more powerful: belonging.

Through a series of cult commandments, Jody reveals how you can change how people feel about you and your brand, and why some brands effortlessly attract a devoted following while others struggle on the sidelines.

As a brand strategist (and accidental cult leader), Jody pulls back the curtain on how to transform the relationship with your audience from thinking of you as a "meh" brand to an "oh-my-god-I-love-this-please-take-all-my-money" brand.

When you listen to How to Start a Cult, you will discover:

• How to stand out, win attention, and keep your audience coming back for more.
• How to go deep with your audience to build momentum and magnetically attract the right people to your tribe.
• How to build genuine belonging and a devoted following that makes you immune from competition. But on one condition: you have to be brave, bold, and different. This approach isn’t for vanilla, forgettable brands that don’t stand for anything and don’t want to change.

Narrated by the author, this audiobook is very different from any other business book you've heard. And it contains a few naughty words, so please listen appropriately.

©2021 Jody Raynsford (P)2023 Jody Raynsford

I got so much out of this book!

This audiobook was incredible. It help me identify my target audience, and following the steps provided in it to create my own marketing plan to grow my social following. The web links provided to access the additional images or worksheets in the audiobook were helpful. I have recommended and gifted this book to other small business owners who love it as well.

Clear and Entertaining

I loved the way this was executed. Very clear, the process is believable and fun, and I will definitely be implementing this in my brand! Thanks!

Lays out a clear path to building a community of true believers.

This books breaks down how to turn your brand (or hare brained scheme) into a cult following of true believers. How to find the people just right for your cause. Don’t give this book to a psychopath it seriously could be dangerous in the wrong hands.

Really applicable

Yes, this book breaks down actionable steps instead of just giving ideology. I 100% recommend

The future of marketing

Given the growing number of brands that have gathered the loyalty of a cult following, such as Harley Davidson, Apple, and Tesla, it is essential for most businesses to cultivate its own devoted group of followers. This book simplifies the responsibilities of a leader and assists in establishing an identity and community that you and others have always wanted.

How to start a cult without telling you how to start a cult

Worthless, no actually aplicable or even enriching ideas or ways on how to start a cult. Just a book about praising himself how he started a podcast completely misleading.

Boring

It’s dated and showing its age, another boring marketing book with a catchy title. No real fresh insights and takes too long to get to the point…